The prompt
For farmers, rising input costs and sustainability pressures place greater importance on outcomes like reduced chemical use, higher yields, and better stewardship. For John Deere, these shifts mean opportunities to create value with innovative offerings that bring AI into more sophisticated machines.
In response, John Deere has made it a priority to create a solutions-and-services business model that lowers upfront barriers and supports recurring, outcomes-linked revenue.
01
The
prompt
01
The
move
02
The
outcome
03
The
move
02
The
outcome
03
The move
John Deere deployed See & Spray, an AI-powered ‘sense-and-act’ precision spraying system that uses boom-mounted cameras and onboard computing to identify weeds and trigger nozzles to squirt herbicides only where they’re needed. John Deere packaged the capability in a service-like commercial model that allowed customers to pay for verified outcomes.
02
The
prompt
01
The outcome
In the 2024 growing season, John Deere reported that See & Spray was used on more than 1 million acres, saving farmers an estimated 8 million gallons of herbicide mix, with 59% average herbicide savings across corn, soybean, and cotton fields. Beyond offering these cost and sustainability gains for farmers, the model positions John Deere to capture more value from a scalable services revenue stream rather than a one-time hardware differentiator.
03
The
move
02
The prompt
For farmers, rising input costs and sustainability pressures place greater importance on outcomes like reduced chemical use, higher yields, and better stewardship. For John Deere, these shifts mean opportunities to create value with innovative offerings that bring AI into more sophisticated machines.
In response, John Deere has made it a priority to create a solutions-and-services business model that lowers upfront barriers and supports recurring, outcomes-linked revenue.
01
The
prompt
01
The
move
02
The
outcome
03
The
move
02
The
outcome
03
The prompt
With PwC and Google Cloud, the organisation built a scalable, AI-ready oncology data foundation that streamlined how data was ingested, cleaned, organised, and made searchable—across records, claims, third-party sources, and clinical notes. AI helped convert unstructured information into usable formats, while Google Cloud tooling delivered real-time insights designed around frontline clinical and research workflows, with embedded monitoring of data quality to build trust.
02
The
prompt
01
The outcome
In the 2024 growing season, John Deere reported that See & Spray was used on more than 1 million acres, saving farmers an estimated 8 million gallons of herbicide mix, with 59% average herbicide savings across corn, soybean, and cotton fields. Beyond offering these cost and sustainability gains for farmers, the model positions John Deere to capture more value from a scalable services revenue stream rather than a one-time hardware differentiator.
03
The
move
02
The prompt
For farmers, rising input costs and sustainability pressures place greater importance on outcomes like reduced chemical use, higher yields, and better stewardship. For John Deere, these shifts mean opportunities to create value with innovative offerings that bring AI into more sophisticated machines.
In response, John Deere has made it a priority to create a solutions-and-services business model that lowers upfront barriers and supports recurring, outcomes-linked revenue.
01
The
prompt
01
The
move
02
The
outcome
03
The
move
02
The
outcome
03
The prompt
With PwC and Google Cloud, the organisation built a scalable, AI-ready oncology data foundation that streamlined how data was ingested, cleaned, organised, and made searchable—across records, claims, third-party sources, and clinical notes. AI helped convert unstructured information into usable formats, while Google Cloud tooling delivered real-time insights designed around frontline clinical and research workflows, with embedded monitoring of data quality to build trust.
02
The
prompt
01
The outcome
In the 2024 growing season, John Deere reported that See & Spray was used on more than 1 million acres, saving farmers an estimated 8 million gallons of herbicide mix, with 59% average herbicide savings across corn, soybean, and cotton fields. Beyond offering these cost and sustainability gains for farmers, the model positions John Deere to capture more value from a scalable services revenue stream rather than a one-time hardware differentiator.
03
The
move
02