HCP Targeting
Identify high-impact Healthcare Professionals
When planning HCP promotions, accurate targeting is critical to ensuring efficient personal and non-personal promotional investment
Impact
Focus promotional investment on key prescribing decision makers as well as HCPs who influence a broader network.
Target the right HCPs to:
Shorten the path to Rx by delivering the right promotions at the right time.
Quick and efficient target identification.
How it Works
IQVIA’s HCP Targeting & Segmentation solution helps you achieve more accurate HCP targeting by generating insights from multi-dimensional physician profiles including patient potential, degree of innovativeness and network membership, etc.
Input
IQVIA Advantage
Output
Results
IQVIA Channel Dynamics combined with Xponent data attitudinal primary research, other healthcare data sources and all available activity data.
HCP Targeting Using Advanced ANalytics
Influence Networks
Patient Mix
Promotion Response
Prescribing Behavior and Attitudes
Payor Reimbursement
Apply machine learning techniques to quantify impact and relative target profile appeal. Advanced analytics leverages complex models to identify important targets that would have been easily overlooked by traditional methods.
Multi-dimensional physician profiles that identify high-value targets.
Doctors A & B share 8 patients
10 Rx Network1 Dynamic Innovator
10 Rx Network 1 Static Follower
10 Rx Network 3 Dynamic Innovator
10 Rx Network 4 Static Follower
A mid-sized pharma company who wanted to reach HCPs was not optimizing face-to-face visits by their sales force. Using IQVIA’s HCP Targeting & Segmentation solution, the client was able to reach underserved HCPs through new channels to achieve a 40% increase in demand.
increase in demand
40%
