Promotional Optimization
Optimize your promotional spend and quickly respond to changing market demands
Staying competitive long term means monitoring your promotional mix over time. Learn what’s working, fix what's not, and refine by channel.
Make an impact
Optimize your ROI over time to:
Ensure your investment is hitting the right targets and the right channels
Maintain your competitive position in the marketplace and pivot nimbly as markets evolve
Optimize your future promotional budget based on performance
How it Works
IQVIA uses near real-time results and advanced analytics to respond to changing market dynamics and anticipate future market trend
Input
IQVIA Advantage
Output
Results
Real-time Rx data + Promotional investment history.
We apply machine learning techniques so you can make immediate course corrections and maximize ROI.
Refined and efficient multichannel marketing campaigns that leverage
Using IQVIA's Promotional Optimization solution, a top pharma client optimized their channel strategy through regular refinement, increasing sales in a specific market by 30% over an 8-week period.
30% increase in conversions over an 8-week period.
30%
Channel Promotions
Baseline Sales
Promotional Sensitivity
Incremental Sales
Current contribution of your promotional channels to sales Incremental ROI
· ·
channels
HCP
IQVIA uses near real-time results and advanced analytics so you can respond to changing market dynamics and anticipate future market trends.
