Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
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7 key areas of focus to thrive
in the post
COVID-19 world
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of focus to thrive in the post COVID-19 world
Back
Consumer
Behavior
Innovation pipeline &
launch
execution
Data
accessibility to support supply chains
Marketing
Commercial execution
R&D
Evolving ways
of working
Discover where to focus, what levers to pull and what choices to make to ensure consumer health business growth in the post COVID-19 world by exploring the seven areas of focus identified by IQVIA Consumer Health experts. Watch the videos and download the pdfs to find out more.
Rebooting Consumer Health: Thriving in the post COVID-19 world
Listen to Amit Shuklar on how to tackle changes in consumer behaviour post COVID-19
watch full webinar
play the video
learn more
A recent IQVIA Consumer Health survey found that 39% of consumer health industry executive felt that adapting fast to changes in consumer behaviour brought about by COVID-19 was their number one priority when planning for the future.
IQVIA Consumer Health has identified four key consumer behaviour trends that could have a big impact on how consumer think about their health, how they making healthcare purchasing decisions and what they expect from their consumer health brands.
Download the FREE pdf and discover a three-pronged approach to tackling these consumer behaviour changes that can help your business succeed in the post
COVID-19 world.
DOWNLOAD CONSUMER
behaviour pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Ludovic Prevost on how to ensure your brands continue to innovate and make noise in the market post COVID-19
Watch full webinar
play the video
learn more
COVID-19 has massively disrupted innovation pipelines across the consumer health industry, while the traditional cough, cold and flu and allergy season have been significantly impacted as people stayed at home and hit category sales hard.
Now is the time to take a fresh look at innovation pipelines and launch strategies to ensure that they fully reflect the changes in the consumer and retail landscapes to ensure your business is positioned for success in the months and years ahead.
Download the FREE pdf and discover how to ensure your brands continue to bring value to healthcare consumers through restructured innovation pipelines and refreshed product launch plans that meet the expectations of post COVID-19 retail customers and consumers.
DOWNLOAD innovation
pipeline pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Duygu Esmer on how better access to data can help mitigate supply chain challenges in post COVID-19 world
Watch full webinar
play the video
learn more
The impact of COVID-19 on consumer health and other industry supply chains has posed significant challenges, whether it is ensuring supply of active ingredients or maintain stock levels of consumer health products on retail shelves.
Simple, integrated and clean access to crucial data is key to ensuring supply chain challenges are spotted early and mitigated to make sure consumers have timely access to the OTC medicines, vitamin products, personal care supplies and more that they need
Download the FREE pdf and discover how better access to data can ensure the smooth running of consumer health supply chains in the post COVID-19 environment.
DOWNLOAD data accessibility pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Amit Shukla on how to communicate your marketing messages in the post COVID-19 world
Watch full webinar
play the video
learn more
COVID-19 has made consumer health marketing one of the most challenging business areas, with consumers overwhelmed by pressing health and economic concerns, while at the same time changing how they access media channels and consumer content.
As consumers begin to adjust to the new normal, they are looking for more from the brands they trust. Beyond just the product benefits, people want their consumer health brands to match their lifestyles and provide both comfort and relief after what has been a difficult period for everyone.
Download the FREE pdf and uncover how best to shape you marketing plans so the messages you deliver and consumer health brands you build fully resonate with the post COVID-19 consumer.
DOWNLOAD
Marketing pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Andy Tisman and Sue Johns on how to maximise your field forces in the massively changed post COVID-19 commercial environment
Watch full webinar
play the video
learn more
The restrictions on movement and personal contacts due to COVID-19 have had a major impact on sales force activities and the ability of reps to engage directly with many pharmacists and other healthcare professionals (HCPs).
It is clear that a much more “omni-channel” approach is likely to be relevant in the future with a much increased use of digital and virtual approaches, rather than the traditional model which relied heavily on face-to-face field force activity, with other activities as adjuncts.
Download the FREE pdf and uncover how best to re-shape you field forces for a more digital and virtual future so they can engage at the right time, with the right message and through the right channel with pharmacists and HCPs in the post COVID-19 world.
DOWNLOAD commercial
execution pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Volker Spitzer on how to maximise COVID-19 may serve as catalyst for positive change in consumer health research and development (R&D)
Watch full webinar
play the video
learn more
The COVID-19 pandemic has shaken up R&D initiatives and accelerated new thinking
around what will be the best way to innovate in the future.
However, while the COVID-19 crisis’ impact on consumer health R&D projects has
also exposed already existing problems more clearly—the need for new approaches
to develop evidence for consumer health claims in a budget-friendly way and a
more consumer-centric format.
Download the FREE pdf to find a new path for consumer health R&D which
utilizes digital tools to ensure projects can continue while also uncovering fresh
consumer-centric insights to bolster your business for the post COVID-19 world.
DOWNLOAD
R&D pdf
play the video
DOWNLOAD FULL REPORT
learn more
Listen to Prasanna Pitale on how to adapt to new flexible working norms
across teams and functions
Watch full webinar
play the video
learn more
Ways of working across consumer health firms has had to evolve quickly since social distancing measures were introduced, with team members working from home, meetings happening virtually and travel coming to a halt.
In a survey conducted by IQVIA Consumer Health of senior consumer health executives, a fifth of respondents called out changes in the way teams collaborate and operate as one of their key priorities looking ahead to the post-COVID-19 world. It is increasingly clear that this is not a temporary phenomenon but likely to become the norm.
Download the FREE pdf to read about how to ensure your consumer health teams function to the best of their abilities in the new post COVID-19 work environment.
DOWNLOAD evolving
ways of working pdf
play the video
DOWNLOAD FULL REPORT
learn more
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Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
Innovation pipeline &
launch
execution
Marketing
Consumer
Behavior
Data
accessibility to support supply chains
R&D
Commercial execution
Evolving ways
of working
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world
7 key areas of
focus to thrive
in the post
COVID-19 world