Commercialization and Lifecycle Management
Effective Customer Engagement
Portfolio Optimization
Brand Revitalization
Roll over and click to see capabilities and case studies
Click to explore some of the key areas where IQVIA Consumer Health can help your business engage customers, keep brands relevant and drive sustained success.
Commercialization and Lifecycle Management
Outsourcing solutions uncover the value of your entire portfolio
Brand Revitalization
CAPaBILITIES
IQVIA Consumer Health’s Orchestrated Customer Engagement Platform to Accelerate Digital Customer Engagement
OCE platform digitally enabled the commercial teams; all client facing teams from sales representatives to marketing managers are able to deliver more impact with more focus and in less time, while keeping customers at the heart of the organization.
Situation
A leading Consumer Health company needed help to address changes in the consumer health market and streamline their commercial operations while creating more impactful customer interactions.
OCE Sales to optimize field force processes and OCE Marketing to accelerate multi-channel digital marketing toward HCP’s and pharmacists.
Solution
Result
CAPaBILITIES
case study
CAPaBILITIES
case study
Optimizing portfolio to ensure business can adapt fast to likely market changes
A top 5 consumer health player wanted to assess the likely impact of changes in a key market and evaluate and prioritize their brand portfolio, promotional mix and sales force to ensure the business was positioned for success in the future.
IQVIA Consumer Health utilized a collaborative workshop model to assess likely pace and direction of market change, along with its implications for OTC players, including the full evaluation of the portfolio potential with reference to physician vs. pharmacy promotion and sales force allocation
Optimum approaches to drive sales and profit in an evolving marketplace were developed, while portfolio optimization and promotional response modelling provided a robust and objective basis for key commercial strategy decisions leading to exceptionally strong proof points to quantifiable ROI benefits.
Situation
Solution
Result
Driving value and ensuring brand relevance in face of rapid consumer behaviour change
Portfolio Optimization
CAPaBILITIES
case study
CAPaBILITIES
case study
Outsourcing solutions uncover the value of your entire portfolio
A leading life sciences company wanted to fully outsource the management - including marketing, promotion and distribution – of three OTC brands with the aim of slowing/reversing a decrease in sales by restarting promotion and DTC activities after 10 years of little/no promotional activity
IQVIA Consumer Health led and deployed a broad range of services including - All staffing, training (marketing, medical, sales, commercial); targeting, segmentation, team sizing and call planning; establishment and management of distribution channels; design and implementation of promotional activities media, CME, medical writing and dossiers
IQVIA Consumer Health overperformed on all service performance metrics, stopping the decline in sales of all three OTC brands and returned two of the brands to growth
Situation
Solution
Result
Orchestrated Customer Engagement (OCE) is a next-generation commercial platform that connects all customer-facing functions to deliver exceptional customer experiences
OCE accelerates performance by automating administrative and repetitive tasks with its artificial intelligence/machine learning (AI/ML) capabilities and leverages natural language processing to generate insights from market data
IQVIA Remote Detailing utilizes cloud-based content, video, and voice for a more engaging experience that results in higher customer retention and improved sales force productivity
Effective Customer Engagement
CAPaBILITIES
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KPI Performance tracking and insights
Customized reporting format and delivery model design
Global OTC Insights
Consumer Health Insights (probiotics, natural extracts, food supps, dermocosmetics)
IQVIA Social Intelligence technologies
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In-field/Remote Contract Sales
Field planning
Field Force Recruitment
Medical Comms/Multi-channel Marketing
Provoice medical communications
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Commercialization and Lifecycle Management
Effective Customer Engagement
Portfolio Optimization
Brand Revitalization
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Orchestrated Customer Engagement (OCE)
Effective Customer Engagement
CAPaBILITIES
case study
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case study
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case study
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Orchestrated Customer Engagement (OCE)
Effective Customer Engagement
CAPaBILITIES
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