Concept
and Strategy
Development
Concept
Validation
Meaningful Innovation
Compelling Strategies
Roll over and click to see capabilities and case studies
Click to explore some of the key areas where IQVIA Consumer Health can help you validate concepts, uncover meaningful innovations and co-create compelling strategies
Concept and Strategy Development
We co-create with you strategies that mean you meet your goals and drive business success
Compelling Strategies
CAPaBILITIES
case study
Validating geographic expansion plans
Developed 3-5 year plan for successful geographic growth, including priority portfolio and product development plans, as well as actions to facilitate immediate market entry.
Situation
A top-10 consumer health player wanted to know which of 13 diverse CIS markets offered the best near- and long-term growth opportunities.
IQVIA Consumer Health consulting experts undertook a thorough CIS landscaping exercise and market prioritization analysis.
Solution
Result
CAPaBILITIES
case study
CAPaBILITIES
case study
Uncovering high-potential Rx-to-OTC switch candidates within existing portfolio
A leading global pharma and consumer healthcare client wanted to maximize Rx-to-OTC switch potential within its portfolio by analyzing and identifying potential switch candidates.
IQVIA Consumer Health undertook a thorough opportunity screening of client’s portfolio and provided feasibility and value analysis, as well as a prioritization and planning workshop.
Created an actionable RX-to-OTC switch strategy after ranking regional switch opportunities and identifying high-potential candidates.
Situation
Solution
Result
We help you develop consumer-centric innovations with impact
Meaningful Innovation
CAPaBILITIES
case study
CAPaBILITIES
case study
Better data for more informed growth strategies
This top 10 global OTC player wished to have a better informed growth strategy across established and new emerging markets, specifically what was driving its own and key competitors’ growth performance both global and local.
Leveraged depth and breadth of IQVIA Consumer Health Global Data to identify and quantify the contribution of innovation, price and volume in market growth, delivering quarterly reports covering KPIs for client and key competitors by category and country.
Significant time saved on in-depth data analysis across numerous data points delivered in easily digestible Senior Management reports benchmarking performance vs competition. This enabled informed country-specific strategy discussions with local affiliates.
Situation
Solution
Result
M&A analysis
Product/concept validation
Geographic/Market expansion scoping
Partnership/licensing opportunities scoping
Actionable data-driven insights and forecasting
Concept Validation
CAPaBILITIES
case study
Roll over and click to see capabilities and case studies
Tap to see capabilities and case studies
Next >
Next >
Next >
< Back
Next >
< Back
Next >
< Back
< Back
Next >
< Back
•
•
•
•
•
•
•
•
Social Media Listening
Consumer and market insights
Innovation strategy expertise
Idea screening
RX-to-OTC switch capabilities
•
•
•
•
•
•
•
•
International data
Market assessment tools
Consumer insights
Competitive analysis
M&A analysis
•
•
•
•
•
•
•
•
Next >
Helping you create a strong business case for your next move in the market