Explore the applications of Real World Data-on-Demand across the lifecycle
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Development and Clinical
Launch Success
Marketed - Lifecycle Management
Technology-enabled clinical trial design and execution to reduce time to patient
Real world evidence-based innovation in clinical development, commercialization and regulatory compliance
Commercial and technology solutions that orchestrate stakeholder engagement across silos
Learn how IQVIA’s domain expertise, unparalleled data, and advanced analytics can answer your questions
Data
Exploration
Feasibility
Patient Profiling
Protocol Optimization
“Will this dataset answer my research questions?”
Find the best-fit dataset with the characteristics and demographics to meet your needs
(across geography, therapeutic area, analysis type, regulatory and access constraints, etc.)
Query patient data in minutes and obtain fit-for-purpose counts without purchasing data assets upfront
“How many patients are in my given disease or therapy area globally?”
“How many patients have diseases X and Y in Europe?”
Identify and select specific events that provide insights that present an opportunity to enhance a patient’s decision making process for them to reach their health goals.
“What are the top diagnoses or interventions associated with my population of interest?”
“Which events influence patients to pick our
products over others?”
Augment clinical trials with Real World Data to fine-tune your study design.
“How can I optimize the design of my trial with existing RWD?"
Market
Sizing
Launch and Market Forecasting
Burden of Disease
Unearth market potential by identifying patient populations, disease profiles and engage healthcare providers (HCPs) who would benefit from your products.
“How can we position our products against lead competitors?”
“How many patients will benefit from our therapy or intervention?”
Automate time consumed in data gathering and focus instead on
ascertaining expectations and showing market growth
“How can I use treatment patterns to set expectations for future market growth?”
“How do we better assess market demand within the competitive landscape?”
Understand the Real World impact of the disease to patients and society
to provide value context of how it improves patient's lives.
“How can I study burden of illness in my therapeutic area?”
Practice Insights
Brand
Tracking
Prescriber Profiling
Demonstrate potential financial and HCRU value of proposed treatments and lines of therapies
“How can we decrease healthcare resource utilization and improve patient outcomes?”
Develop holistic content for brand positioning and activity execution to address competitive and brand performance by analyzing treatment patterns and prescription journeys.
“How can we track our brand against key performance indicators?”
“How can we respond to competitive and market challenges?
Targeting stakeholders with the right message boosts engagement. IQVIA helps you ensure healthcare providers are getting the information they need to see where your product can improve outcomes.
"Where do I find the physicians who treat patients of interest?"
Marketed - Lifecycle Management
Launch Success
Development and Clinical
Marketed - Lifecycle Management
Launch Success
Development and Clinical
Marketed - Lifecycle Management
Launch Success
Development and Clinical
Marketed - Lifecycle Management
Launch Success
Development and Clinical
Marketed - Lifecycle Management
Launch Success
Development and Clinical
Marketed - Lifecycle Management
Launch Success
Development and Clinical
