Integrated Asset Strategy
Regulatory
Clinical Development
Opportunity Assessment
Safety,
Compliance,
and Quality
Brand
Strategy
Launch Plan
Medical Affairs
Market Access
Commercial Go to Market
Patient
Engagement
Analytics and
Infrastructure
IQVIA Asset Maximizer
Asset development
Commercialization
Pre-Clinical
Launch
Launch Preparation
Phase I/IIa
Phase IIb/III
Maximize
Click each circle to learn more
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Regulatory
Pre-Registration
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Integrated Asset Strategy
Integrated Asset
Strategy
Registration
Lifecycle Management
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Clinical Development
Clinical Trial Design and Execution
Post Authorization Studies
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Opportunity Assessment
Opportunity Assessment
Clinical Laboratory,
Biomarkers, and Testing
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Safety, Compliance, and Quality
Pharmacovigilance
Compliance and Quality
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Insights and Strategy
Messaging and Execution
Brand Strategy
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Launch Planning
Tracking and Management
Launch Plan
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Medical Strategy
Medical Affairs
Scientific Comms, Medical Info, and Field Medical
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Value Strategy and Messaging
Market Access
Contracting and Access Execution
Field Deployment
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Design and Preparation
Omnichannel Execution
Commercial Go to Market
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Data & Tech Strategy
and Build
Commercial Analytics
Analytics and Infrastructure
Commercialization
Pre-Clinical
Phase I/IIa
Phase IIb/III
Launch
Maximize
Launch Preparation
Asset development
Strategy and Design
Patient Engagement Services
Patient Engagement
Click for overview
Click for overview
Engage patients to ensure awareness, support access to therapy, and maintain compliance
How IQVIA can help
Patient engagement strategy and design
Patient, caregiver and advocacy group engagement services, and technologies
Patient access and reimbursement services (enrollment, benefits, coding, co-pay assistance, vouchers)
Hub services, patient assistance
•
•
•
•
Filing
Approval
Establish analytics, technology, and operational infrastructure
How IQVIA can help
Prelaunch analytics
Foundational data assets: HCP reference data; national and subnational data, anonymised patient-level data (prescription and medical claims)
•
•
Infrastructure and services: Datawarehouse, Master Data Management, CRM, Marketing Automation, Reporting
•
Filing
Approval
Activate HCPs to recommend and prescribe the product to relevant target patients
How IQVIA can help
Go to Market strategy design, analysis, and planning
Omnichannel execution: in-person sales reps, KAMs, remote detailing
•
•
Field reporting; incentive and comp
•
Filing
Approval
Secure and maintain market access
How IQVIA can help
Payer landscape assessment and evidence planning
HTA/HEOR analysis
Value proposition, messaging, and pricing
•
•
•
Field deployment of NAM and KAMs
Gross-to-net operations and government pricing and contracting
•
•
Filing
Approval
Build awareness and understanding of the clinical need among the medical community based on robust evidence on the disease state, mechanism of action, and product use
How IQVIA can help
Medical strategy and plan
HEOR through observational, RW data, registries, PRO
Scientific communication services
•
•
•
Medical information services
Field medical solutions including MSLs, Clinical Nurse Educators
•
•
Filing
Approval
Develop, optimize, and track execution of launch plan
How IQVIA can help
Launch Benchmarks, Diagnostic and KPI selection
Launch Planning Tools, Dashboard and Tracking
Supply strategy and Monitoring
•
•
•
Filing
Approval
Define value proposition, brand strategy, evidence, and messaging that will resonate with key stakeholders
How IQVIA can help
Patient journey, prescriber, and patient segmentation
Brand positioning and value proposition
Content messaging and channel strategy
Communication planning and execution
•
•
•
•
Filing
Approval
Establish and maintain compliance with all legal, transparency, safety, and quality standards
How IQVIA can help
Compliance and transparency services
State licensing
Safety and quality
•
•
•
Filing
Approval
Gain clarity on the size of the opportunity and understand both the value and cost to achieve before deciding on a route to commercialization
How IQVIA can help
Patient journey, market, stakeholder and competitive landscaping, and sizing analyses
Asset forecast development and NPV evaluation
Decision support and partnership evaluation
•
•
•
Filing
Approval
Plan and execute data-driven clinical trials to advance your asset through the drug development process
How IQVIA Biotech can help
Therapeutically aligned study teams
Dedicated teams exclusively serving biotech companies
Full-service clinical development supporting Phase I-III trials
•
•
•
Filing
Approval
Develop early asset strategy encompassing TPP, clinical development, regulatory, and commercial elements
How IQVIA can help
Target product profile and evidence generation planning
Clinical development plan
Regulatory strategy
Early commercial assessment and portfolio strategy
•
•
•
•
Filing
Approval
Secure medicine regulatory approval via the most effective and streamlined pathway by engaging regulatory authorities
How IQVIA can help
Regulatory strategy and planning services
Submission preparation support and execution services
Ongoing regulatory operations technology and services
•
•
•
Filing
Approval
Post Authorization Safety Studies
Filing
Approval
Flexible model with streamlined SOPs for faster decision making
Global clinical development laboratory solutions
•
•
Visit iqviabiotech.com
Visit iqviabiotech.com