Differentiated data for differentiated engagement
Professional and market access
Consumer
Digital
Patient
Clinical
Behavior insights
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With nine persona dimensions, OneKey offers specialized insights you won’t find elsewhere to help you understand your customers in new ways.
Channel preference
Scientific
True identity
Professional and market access persona
Questions answered
• Who are they and where do they work? • Who are their colleagues? • What are their Market Access roles?
Consumer persona
• Who are they as consumers? • What are their interests?
Digital persona
• What are they posting on social media? • With whom are they connected? • By whom are they mentioned?
Scientific persona
• What do they publish? • What conferences do they attend and speak at? • What is their scientific influence network?
Patient persona
• What kinds of patients do they treat? • What characteristics are shared by these patients?
True identity persona
• What are their digital identity profiles? • What do they consume on channels linked to True Identity IDs?
Channel preference persona
• Which channels do they engage with most often? • How much are they interacting with the broader industry?
Clinical persona
• What clinical trials are they involved in and what are their roles? • With whom do they collaborate?
Behavior insights persona
• Where do they spend time online? • What content do they consume online?
