IQVIA Core Landing Page v3

The IQVIA CORE

A seamless, dynamic, and constant integration of IQVIA’s capabilities that powers solutions and ideas. With the IQVIA CORE, we put the latest data, analytics, technology, and domain expertise within reach, helping customers achieve what’s possible and discover better, faster paths to success.

Watch:

Marla Kessler, SVP, Strategy, Marketing and Communications on the IQVIA CORE

INSIDE THE CORE

THE PROOF

SOLUTION HIGHLIGHT

INNOVATION FOR HEALTHCARE

Innovation for healthcare

The CORE doesn’t just power our solutions, it takes customers further. With the CORE, we help customers integrate human science expertise with advances in data science and technology to make better decisions, and advance human health. This new discipline – Human Data Science – helps customers think differently. More precisely. Even more creatively about how to reach for new ways to solve problems.

DYNAMIC INTEGRATION

purpose-built for healthcare

Powering what we do for customers, based on their needs

ENABLING INNOVATION

dynamic integration of capabilities

purpose-built for healthcare

While many companies have a variety of capabilities, only the CORE enables the dynamic integration of a vast set of capabilities, offering unprecedented value for customers.

dynamic integration of capabilities

Enabling innovation

Powering what we do for customers, based on their needs

Purpose-built for healthcare

dynamic integration of capabilities

purpose-built for healthcare

The CORE has been built and is expanding over time to respond to current and future customer needs.

dynamic integration of capabilities

Enabling innovation

Powering what we do for customers, based on their needs

purpose-built for healthcare

The CORE supercharges our solutions, services, apps, people, studies, and reports.

dynamic integration of capabilities

Enabling innovation

Powering what we do for customers, based on their needs

Purpose-built for healthcare

Dynamic integration

The CORE enables the unique ability to not only solve customer problems, but to look at their challenges in unique ways – uncovering new, innovative solutions to existing problems.

dynamic integration of capabilities

the core is more than just a collection of our vast capabilities

it enables innovation

it is purpose-built for healthcare

It powers what we do for customers, based on their need

While many companies have a variety of capabilities to draw from, only the IQVIA CORE dynamically integrates our vast capabilities across the critical dimensions needed for success.

The proof

By integrating unparalleled data, advanced analytics, transformative technology, and domain expertise across our business, the CORE enables customers to make decisions with confidence. To discover new solutions. To find a better path forward. And it does all of this with increased precision, speed, and scalability. Here are just a few examples to help illustrate how the CORE enables transformation from across our business:

REDUCE TRIAL TIMES

INCREASE ENROLLMENT SPEED

OPTIMIZE DOSAGES

IMPROVE STAKEHOLDER ENGAGEMENT

OPTIMIZE HCP PROMOTIONS

ORCHESTRATE CUSTOMER ENGAGEMENT

DEVELOP PRECISE STRATEGIES

REDUCE TRIAL TIMES

Without the CORE

Customers experience trial delays often related to patient recruitment.

With the CORE

IQVIA can reduce trial timelines by using machine learning to predict the best enrolling sites and increasing the predictability of enrollment performance.

INCREASE ENROLLMENT SPEED

Without the CORE

Site identification is done largely using relationships and past experience.

With the CORE

Predictive site modeling used in CORE-powered studies results in an average 30% improvement in patient enrollment rates.

OPTIMIZE DOSAGES

Without the CORE

“Best practice” dosages are done through one-time research, and never optimized.

With the CORE

Unparalleled data and machine learning capabilities enable customers to identify key clinical and demographic predictors and optimize dosages for degenerative diseases.

Improve Stakeholder Engagement

Without the CORE

CRM apps give sales teams lists of healthcare providers to visit in alphabetical order.

With the CORE

By combining enterprise-wide data, natural language processing, and other key inputs, our applications make intelligent recommendations. This enables customers to identify the next best customer or healthcare provider to contact, improving sales team utilization.

OPTIMIZE HCP PROMOTIONS

Without the CORE

Life sciences companies often organize Health Care Provider (HCP) events that are not connected to other data and processes.

With the CORE

Using customized machine learning techniques, we dynamically measure and analyze healthcare provider responses to promotions. Recommendations enable customers to optimize multichannel marketing for improved effectiveness.

ORCHESTRATE CUSTOMER ENGAGEMENT

Without the CORE

Customers purchase and install CRM and Master Data Management platforms.

With the CORE

Orchestrated Customer Engagement (OCE) enables customers to design the cross-channel experience and optimize workflows, reporting, and insights across departments.

Without the CORE

Individual consulting projects provide direction on business strategy without thinking about operationalization.

With the CORE

Our consultants tap into integrated capabilities, industry and therapeutic data, as well as operational and domain expertise, to develop actionable and precise strategies for customers.

Solution highlight: CORE-powered Clinical Development

Real World Value & Outcomes

Up to

5,200

scientific publications

Up to

faster recruitment

for observational studies

AI and Machine Learning

Learn More

Commercialization

DEVELOP PRECISE STRATEGIES

Fit-for-purpose data, science focused design, and execution

Smarter evidence generation

Increased return on investment

Global data-driven execution

Unparalleled Data, Science Focused Design

The CORE enhances real world evidence generation

Reimagining evidence generation through science, scale, and technology to enable better decisions.

CASE STUDY

www.rwebibliography.com

Unique access to data globally

0 M

non-identified patient records

Extensive medical expertise

medical doctors

Leading Phase IV provider

time in a row by ISR report

1 Source: ISR CRO Benchmarking 2018. Scores based on customers feedback

Find the right design for your study. Work with therapeutic experts and access a wide spectrum of data from primary to secondary sources.

Fit-for-purpose data, science focused design, and execution

Smarter evidence generation

Increased return on investment

Global data-driven execution

Fit-for-purpose data, science focused design, and execution

Smarter evidence generation

Increased return on investment

Global data-driven execution

Fit-for-purpose data, science focused design, and execution

Smarter evidence generation

Increased return on investment

Global data-driven execution

Fit-for-purpose data, science focused design, and execution

Smarter evidence generation

Increased return on investment

Global data-driven execution

Smarter and efficient execution of real world studies, more precise selection of sites, faster patient recruitment, reduced timelines

Increased return on investment

Address the needs of many stakeholders through multi-purpose studies

Smarter evidence generation

Reusable, scalable approaches to evidence generation. Technology platforms to enable live access to clinically-rich data.

countries covered by the data network

datasets

indications

patients

3,000

Will deliver scientific papers annually, aligned with key conferences

>10

create your harmonized, at-scale oncology evidence network

How to create outcomes-based value messaging for meeting multiple requirements in oncology?

oncology evidence network

• IQVIA utilized a pan-European data assessment and custom data sourcing to build an RWD oncology network for organization-wide use.

Enabling routine and ad hoc evidence generation, the network is supporting

powerful, high value results

• Stakeholder and KOL engagement • Local reimbursement plans • Selection of trial comparators • Optimized late-phase research

Improve MCM optimization

with a customized approach to help drives sales

Identify adherence challenges

before they occur and deploy right actions

across 10+ of therapeutic categories

Local market expertise

countries

Advanced analytics powered by AI & machine learning offer deeper insights and bring additional value.

Pre-Launch /Launch Strategy

Launch Strategy

Brand Management

Loss of Exclusivity

Commercial Effectiveness Measurement

Use advanced analytics to gain insight into performance data. Evaluate effectiveness of your channels as well as those of your competitors. Make adjustments quickly to focus on top performing channels. Understand and predict HCP and patient behavior so you can address challenges before they occur.

Loss of Exclusivity

Breathe new life into your brand with solutions that can help identify patients before diagnosis. Determine key touchpoints and communications for patients that help you establish long-term relationships and trust for your brand.

Brand Management

Understand market dynamics, your target audience, and tap into the range of channels to communicate your product messages most effectively. Flexibly deploy resources when and where needed. Optimize the channel mix based on real-time market feedback to maximize ROI.

Launch Strategy

Design your go-to-market strategy with confidence. Find new opportunities to gain competitive advantages and speed to market. Target your audience with precision. Use data more effectively and reduce uncertainty.

Pre-Launch / Launch Strategy

Apply AI & machine learning to patient level data to discover patient populations and unmet needs. Identify and effectively communicate with HCPs, KOLs and regulators. Demonstrate product value for accelerated market access.

Human Data Science

MCM Optimization

Segmentation and Targeting

Brand Analytics

Patient Centricity

Channel optimization: Build MCM strategy based on physician cohort responses; recommend next best channel, customer and action to optimize engagement

Optimize targeting: Segment and target physicians based on their patient practice makeup, HCP network characteristics, and/or comprehensive lifetime prescribing value

Therapeutic insight: Split multi-indication product by use with high level accuracy Accelerate uptake posts-launch: Patient segment size and evolution insights for promotional course correction Optimize product pricing: Maximize revenue through optimized price & aligned pricing throughout product line

Identify undiagnosed or under-diagnosed patients: Locate individuals who should start treatment or may need to move to next line of treatment

SOLUTIONS

CORE-POWERED CLINICAL DEVELOPMENT

Real World Value & Outcomes

COMMERCIALIZATION

Up to

Determine the true addressable market

including under-treated / under-diagnosed

Up to

Increase flexibility

of your commercial field operations

With the CORE, IQVIA is doing so much more than data science. This is Human Data Science.

2,500

33%

67%

250M

600M

500

1,100

Promotion mix effectiveness benchmarking: Understand competitive position, channel coverage, spend level and changes over time

Patient compliance/persistency: Identify drivers that enable active compliance and persistency management of specific patient profiles

DYNAMIC INTEGRATION

Powering what we do for customers, based on their needs.

ENABLING INNOVATION

DYNAMIC INTEGRATION

Powering what we do for customers, based on their needs.

ENABLING INNOVATION

product launches

2,500

5,000

100

LEARN MORE

2-10x

more accurate digital media targeting than industry norm

$0M

$10M

$20M

Up to

additional revenue through optimized channel selection & contact frequency

Read the Whitepaper

The IQVIA CORE enables us to transform solutions, find answers to more difficult questions, and act with more speed and agility than ever before. In this example of the CORE in action, explore how it powers greater achievements in clinical development.

Inside the CORE

Make more informed decisions

Speed up your study

Get new treatments to patients, faster

Your trial CORE-powered

TRIAL DESIGN

Site identification

PATIENT RECRUITMENT

EXECUTION

BACK

Through our CORE-powered approach to clinical development, IQVIA will help you rethink old challenges into new opportunities and surround your trial with a proven suite of capabilities to help you reach milestones faster, deliver programs within budget, and bring differentiated therapies to patients sooner.

Experience the proof, not promises.

Your trial CORE-powered

Trial Design

Access real-world analytics to determine feasibility in your trial design

Our CORE-powered approach uses real-world and commercial insights to identify design inconsistencies, patient burden, and patient eligibility potential to better inform and validate protocols for operational risks.

About 70% of protocols are positively impacted by IQVIA's protocol assessments, resulting in an estimated 1-3 months savings

THE PROOF

TRIAL DESIGN

protocols positively impacted

1-3 months savings

Your trial CORE-powered

Site IDENTIFICATION

Site Identification

Real-world patient density data and predictive site models enable faster site and investigator identification

Transform site selection by embedding analytics within operations and developing a proprietary process to identify high-performance sites for a trial.

Note: data as of January 2020; proof points are dynamically tracked and will vary as trials progress through delivery; sample sizes vary as trials in the portfolio are at different stages of start-up and enrollment

Bypass lower performing sites for a 46% faster site identification

faster site identification

THE PROOF

Your trial CORE-powered

increase in enrollment

PATIENT RECRUITMENT

Patient Recruitment

Pinpoint the right patient populations, where they are and boost patient engagement

Use real-world data to more accurately predict recruitment at prioritized sites, and empower the CRA to drive recruitment plans and screening activity based upon evidence.

Increase patient recruitment over historical comparators of non-prioritized sites

THE PROOF

Your trial CORE-powered

EXECUTION

Execution

Increase data quality, efficiency and patient safety through end-to-end monitoring

Use predictive analytics to identify sites that are highly likely to show a particular risk behavior, as well as patients who are at risk for non-compliance. We are leveraging Artificial Intelligence (AI) and Machine Learning to improve the safety of patients participating in the trial by proactively identifying patients at risk and increase monitoring to safeguard patients.

4X lower error rate in critical data

THE PROOF

error rate

LOWER

Your trial CORE-powered

TRIAL DESIGN

Site identification

PATIENT RECRUITMENT

EXECUTION

Your trial CORE-powered

TRIAL DESIGN

Site identification

PATIENT RECRUITMENT

EXECUTION

Your trial CORE-powered

Experience the proof, not promises.

Trial Design

Access real-world analytics to determine feasibility in your trial design

About 70% of protocols are positively impacted by IQVIA's protocol assessments, resulting in an estimated 1-3 months savings

THE PROOF

TRIAL DESIGN

protocols positively impacted

1-3 months savings

Site IDENTIFICATION

Site Identification

Real-world patient density data and predictive site models enable faster site and investigator identification

Transform site selection by embedding analytics within operations and developing a proprietary process to identify high-performance sites for a trial.

Bypass lower performing sites for a 46% faster site identification

faster site identification

THE PROOF

increase in enrollment

PATIENT RECRUITMENT

Patient Recruitment

Pinpoint the right patient populations, where they areand boost patient engagement

Use real-world data to more accurately predict recruitment at prioritized sites, and empower the CRA to drive recruitment plans and screening activity based upon evidence.

Increase patient recruitment over historical comparators of non-prioritized sites

THE PROOF

EXECUTION

Execution

Increase data quality, efficiency and patient safety through end-to-end monitoring

4X lower error rate in critical data

THE PROOF

error rate

LOWER

BACK

TRIAL DESIGN

Site identification

PATIENT RECRUITMENT

EXECUTION