MARKET ACCESS
PATIENT ACTIVATION
Understand
the environment
QUANTIFY THE OPPORTUNITY
TRANSFORM THE PATHWAY
IDENTIFY THE PATIENT
Pathway analytics
Pathway transformation
Value and access strategy
Market engagement & activation
IMPLEMENT THE CHANGE
Case finding
& pathway
activation
Value and access strategy
Our team of strategic market access consultants:
Conduct a landscape analysis to understand the impact of the current healthcare environment
Assess key opportunities for an asset
Define strategies that resonates within the NHS
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Pathway analytics
Our team of expert pathway analytics consultants:
Evaluate real-world patient data to understand how patients move through the healthcare system
Identify what needs to change for an asset to be adopted by the NHS
Quantify the size of the opportunities for an assetsonates within the NHS
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The IQVIA MAPA offering meets six key needs across Market Access and Patient Activation:
Pathway transformation
Our team of pathway transformation consultants:
Evaluate how care is being administered on the front line
Identify the root causes of variation, barriers, and bottlenecks currently preventing asset adoption
Define an innovative approach and implement new ways of working within the healthcare system to optimise patient access to care
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Market engagement and activation
Our agile Engagement Specialists, Field Market Access, and Medical Science Liaison (MSL) teams:
Engage and educate key stakeholders in the NHS to influence their behaviours and implement new ways of working to improve access to care
Leverage industry-leading insight, data and technology to enhance access and impact
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Case finding and pathway activation
Our expert clinical services teams utilise the latest tools and technology to:
Identify patients who may benefit from care review
Monitor patients to assess the impact of care interventions and uncover potential clinical issues
Provide clinical education to ensure continuity of service, implementation of new pathways and initiation of new treatments
This results in optimisation of patient health at scale
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MARKET ACCESS
PATIENT ACTIVATION
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SUPPORT THE PATIENT
Patient engagement & clinical
support
Patient engagement and clinical support
Our clinical teams of nurses, pharmacists, phlebotomists, and doctors provide the NHS with clinical capacity to:
Deliver care directly to patients, including triage and scheduling, prehabilitation, testing, care reviews, and treatment administration
Support adherence through proactive patient engagement
Facilitate effective communication between patients and MDT clinical teams to support better care
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SUPPORT THE PATIENT
Patient engagement
and clinical
support