MARKET ACCESS
PATIENT ACTIVATION
Understand
the environment
QUANTIFY THE OPPORTUNITY
TRANSFORM THE PATHWAY
SUPPORT THE PATIENT
Pathway analytics
Pathway transformation
Value and access strategy
Market engagement & activation
IMPLEMENT THE CHANGE
Case finding
& clinical
services
Value and access strategy
Our team of strategic market access consultants:
Conduct a landscape analysis to understand the impact of the current healthcare environment
Assess key opportunities for an asset
Define strategies that resonates within the NHS
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Pathway analytics
Our team of expert pathway analytics consultants:
Evaluate real-world patient data to understand how patients move through the healthcare system
Identify what needs to change for an asset to be adopted by the NHS
Quantify the size of the opportunities for an assetsonates within the NHS
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The IQVIA MAPA offering meets five key needs across Market Access and Patient Activation:
Pathway transformation
Our team of pathway transformation consultants:
Evaluate how care is being administered on the front line
Identify the root causes of variation, barriers, and bottlenecks currently preventing asset adoption
Define an innovative approach and implement new ways of working within the healthcare system to optimise patient access to care
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Market engagement and activation
Our agile Engagement Specialists, Field Market Access, and Medical Science Liaison (MSL) teams:
Engage and educate key stakeholders in the NHS to influence their behaviours and implement new ways of working to improve access to care
Leverage industry-leading insight, data and technology to enhance access and impact
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Patient activation
IQVIA provide the NHS with clinical capacity to drive optimised models of care, by helping to:
Identify patients as effectively as possible using the latest tools and technology
Support patients by directly providing care at the front line
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MARKET ACCESS
PATIENT ACTIVATION
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