commercial content journey
Mapping your content journey
Accelerate content throughput by understanding your content journey so your commercial teams can confidently engage with HCPs when and where it matters most, across all communication channels.
Click on each step to learn more
Content Creation
Review & Approval
Regulatory Submission
Content Distribution
Content Analysis
Reuse and Redevelopment
Content creation
Creating personalized content quickly, efficiently and in volume, is essential for engagement with the growing number of communication channels.
Review and approval
Life science companies must assure that all their commercial content complies with medical, legal, and regulatory guidelines.
To reduce development time, review and approval processes need to be streamlined and simplified.
Regulatory submission
Depending on country regulations, commercial content may need to be submitted to local health authority for approval, prior to distribution.
Content distribution
Commercial content is distributed across multiple channels to readily provide relevant information to HCPs or other audiences.
Content analysis
Drive your marketing team towards high-value, high-impact content creation by understanding which pieces of content are performing well in the field.
Detect process and content anomalies by drilling deeper into your organizational data.
Reuse and redevelopment
Approach your content journey from a “CORE” perspective. Create and approve once and reuse everywhere. By understanding:
where original content is used
when updates are made
which documents need updating and
whether to reapprove or automatically update the content
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