Campaign Management
Content Marketing
Segmentation
Contact Management
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OCE Digital
Key Benefits
OCE Digital offers next-level intelligence and journey tracking for deeper visibility into campaign performance, HCP opt status, and intuitive segmentation data for better customer interactions at all stages of the marketing journey.
Transform the Customer Journey
Data Integration
Provide vital information in a unified visual dashboard to align customer journeys and increase tactical marketing success.
Campaign Management
Data Integration
Content Marketing
Segmentation
Contact Management
Contact Management
OCE Digital manages contact profiles with hundreds of attributes across based on HCP and Patient data models.
Organize customer data and opt preferences for more effective interactions
Manage large brand portfolios by aligning Topics to business units or channels in hierarchies
Contact Management
Create targeted segments for marketing activities with ease and search and segment HCPs and consumers from hundreds of attributes to optimize your approach to omnichannel promotions.
Identify campaign targets using sophisticated selection criteria
Segment contacts using visual tools that incorporate multiple criteria to target marketing campaigns to HCPs
Segmentation
Segmentation
Apply timely, relevant assets across all digital and social messaging channels to increase the success of marketing tactics
Assemble and utilize timely, relevant campaign assets drawn from a library of content blocks
Coordinate multichannel marketing touch points for timely and personalized communications
Content Marketing
Content Marketing
Develop sophisticated campaigns with the Journey Builder across email, SMS, and other channels to visually plan and optimize journeys that vary based on customer behavior.
Plan, personalize, and optimize multichannel journeys
Support non-native channels such as Direct Mail and Call Center
Campaign Management
Campaign Management
Facilitate multichannel customer interactions across all touchpoints and automate data loading to import new data such as contacts, specialties, topic consent, and contact attributes.
Harmonize multiple data sources
The contact import wizard simplifies the mapping of data fields between the source and related target data fields at the business unit level
Data Integration
Data Integration
Data Integration
Campaign Management
Content Marketing
Segmentation
Contact Management
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