Tap the persona icons to learn about each function including video demos of OCE
Deliver superior customer experiences
Learn how OCE empowers life sciences organizations to coordinate all customer touch points across functions.
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Brand Marketer
Consumer Health Sales Representative
Pharma Sales Professional
Key Account Manager
Medical Science Liaison
Health Care Professional
Brand Marketer
Manage personalized multichannel campaigns at scale
Capabilities
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Explore how marketing professionals use OCE to run multichannel campaigns that are tailored to customer interests and preferences
Target customers for specific campaigns using criteria in the drag-and-drop Segment Builder
Develop sophisticated campaigns with the Journey Builder across email, SMS, direct mail, and fax channels
Empower field representatives to enroll HCPs in selected multichannel marketing campaigns
Fine-tune campaigns for greater impact with intelligent recommendations and a performance dashboard
Display all scheduled and past marketing activities in a single calendar
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Pharmaceutical Sales Professional
Interact with HCPs on their terms
Capabilities
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Visualize the day’s activities with unified customer information including a map view and in-context notifications
Schedule interactions using drag and drop, search, lists, Best Time to Call and the route planner
Personalize the call plan with topics of HCP interest suggested by intelligent algorithms
Manage events including compliant invitations, budgeting, expense allocation, and speakers
Capture product details, messages, MIRFs, sample orders, electronic signatures and more during calls
Understand how OCE helps sales professionals target and engage with HCPs more effectively through intelligent, data-driven insights
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Key Account Manager
Implement strategic plans across multiple functions
Capabilities
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Focus sales teams on the right priorities by aligning corporate goals with account and territory plans
Understand the organizational hierarchies and influence network across Health Care Organizations (HCO)
Gain a deeper understanding of customer profile data with scores and ratings
Ensure account coverage by assigning team members to specific stakeholders and activities
Display all personal and digital touch points in one Activity History view, including calls, emails and CLM
See how OCE helps Key Account Managers coordinate multiple roles to achieve their strategic objectives with health care organizations
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Medical Science Liaison
Cultivate relationships with influencers and therapeutic specialists
Capabilities
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Generate insights during HCP discussions, then tag with key topics that encompass therapeutic area, regimen, indication, and brand
Aggregate findings and spot trends while developing medical strategies
Build strong relationships and engage on research opportunities with thought leaders
Share medical and scientific communications compliantly including on-label versus off-label, clinical research, and more
Coordinate compliant interactions with influencers across medical, market access, and commercial functions
Observe how OCE empowers Medical Science Liaisons to build strong influencer relationships and share knowledge with therapeutic specialists
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Consumer Health Sales Representative
Maximize territory potential with harmonized retail engagements
Capabilities
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Conduct store checks to track stock levels, distribution, and compliant display of products
Place orders across multiple delivery dates with full discount rules available
Capture and control product assortment, placement, and visibility on the shelf
Access and manage store profiles and performance, distribution affiliations and price lists
Identify next best action guided by actionable insights and embedded intelligence
Learn how consumer healthcare salespeople tap OCE to achieve wins today while laying the foundation for future growth through personalized engagements
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Health Care Provider
Experience more relevant, timely interactions that build trust
Capabilities
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Set opt preferences for desired channels and topics
Get connected with Medical specialists for scientific and clinical discussions
Ensure compliant meeting participation and sample requests
Cultivate more relevant and productive touch points with life sciences companies
Make inquiries with Medical, Market Access, and Sales functions
Evolve to more informed, relevant interactions with life sciences companies
See from the HCP’s perspective how life sciences companies use OCE to forge more personalized and rewarding relationships
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Health Care Professional
Health Care Professional
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