Meet Role-Specific Needs Across Your Commercial Operations Teams
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Operations
Generate actionable insights by leveraging Machine Learning, Deep Learning, Natural Language Processes, and Business Rules Management
Extend intelligence to transform decision making and optimize business outcomes
Our library of algorithms supports a wide range of personas, workflows, and scenarios across pharma commercial operations.
Start with high-impact opportunities like sales, marketing, and brand management for rapid, measurable return on investment. Then, incorporate relationship management, compliance, commercial operations, and other teams to realize broader business advantages.
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executive
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Operations
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representative
Maximize Sales Impact
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representative
Increase productivity by prioritizing the right customers, channels, and content
Optimize calendars using route planning, and customer scoring
Isolate key messages to deliver during virtual interactions
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Reach healthcare providers in the way they like. Deliver messaging tailored to their needs. And share the right information when they want to consume it.
Drive Marketing Effectiveness
Marketing
Align campaign and channel activities with strategic brand objectives
Optimize campaign sequencing, strategy, segmentation, and performance
Increase marketing ROI
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Improve campaign performance by engaging in more relevant, deliberate interactions that add customer value
Marketing
Align Strategic Execution
Sales
executive
Improve the efficiency and impact of your sales force
Leverage connected intelligence to improve field execution
Prioritize HCPs and adjust call plans to compete more effectively
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Optimize sales and marketing activities using
actionable insights throughout the commercial
process to accelerate precise decision making.
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executive
Improve Omnichannel Effectiveness
Business
analyst
Drive operational excellence for sales and marketing teams
Make modifications to improve algorithm quality and adjust to align to local and brand requirements
Track adherence to and impact of recommendations
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Easily configure and manage rules to adapt to evolving
business needs to elevate performance
business
analyst
Optimize Data & Insights
Data
scientist
Utilize an integrated workbench to develop, test and train algorithms
Leverage parameter configuration, simulation, and preview capabilities to improve algorithm quality
Deploy algorithms with just a few clicks
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Use or adapt our growing library of out-of-the-box algorithms, combine different algorithms, or build new algorithms as new business cases emerge
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scientist
Promote Seamless Integration
IT
operations
Leverage pre-built connectors to integrate seamlessly with your CRM and third-party and IQVIA data
Simplify integration using pre-built data models and business rules libraries
Enable self-service functions to avoid costly, time-consuming change requests
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Streamline integration into your IT environment by using our extensive libraries to accelerate deployment
IT
Operations
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Operations
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executive
Marketing
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