Digital Touchpoint Journey
Track patient actions against 5 key parameters, in one secure dashboard
Awareness
Active Interest
Acquisition
Convenient
Attitude
Activity
Average monthly searches on Google
Visits on brand website and Wikipedia
Website visits by channel and device
Social conversation volume and by channel
AI-based sentiment analysis
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Master Data Management
Consistent, complete, accurate
Enterprise data view
Increased productivity and efficiency
Clean, compliant data
Integrated data access
Support company-wide insights and “single source of truth”
Integrated multi-domain “360-degree view”
Support global business process harmonization
Promote cross-functional collaboration and business integration across the organization
Assure compliance with regulations and contractual obligations
Enable agile market expansion and simplify the integration across systems
Flexible and scalable
