Drug development
Pre-launch
Launch
Post-launch
Maturity
Social media
patient journey
To identify intervention opportunities
Competitive intelligence
To inform positioning and outreach
Conferences insights
Anticipatory physician/patient comments
Digital landscape and competitive intelligence
To inform web/social engagement
Patient insights
To inform segmentation, targeting, positioning, messaging
KOLs and influencers
To empower MSLs and sales reps to engage physicians
Brand sentiment and perception
To understand patient responses, track drug adoption and barriers, post marketing surveillance
Brand KPIs
To track launch awareness, sentiment, virality, reaction
Signal detection
To mitigate risks to brand/
corporate reputation,
crisis monitoring
Clinical trial insights
Informing recruitment, trial design, etc.
Brand KPIs
Early drug switches and reasons to inform sales forecasts
Digital ROE measurement
To measure effectiveness of digital promotions
Patient insights
To inform digital patient
support programs
Signal detection
To monitor threats from
generics or biosimilars
Pre-
launch
Drug
development
Launch
Post-
launch
Maturity