Treatment decisions are made within 30 days1 of a triggering event, creating a limited window of opportunity to influence HCP decisions
IQVIA’s timely alerts allow HCP interaction during key window of opportunity, not after decisions have been made
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MONTHLY TRANSACTIONAL2
8 WEEKS MONTHLY TRANSACTIONAL
6 WEEKS WEEKLY TRANSACTIONAL
WEEKLY TRANSACTIONAL2
IQVIA WEEKLY ALERTS
1-2 WEEKS IQVIA WEEKLY ALERTS
~48 HOURS IQVIA DAILY ALERTS
IQVIA DAILY ALERTS
HCP alerts
Claim date
HCP decision
LAAD delivery
Field action
6-8 weeks
"Too Late" - Rep outreach is ineffective as rep engaged with HCP after the patient was started on therapy "Actionable" (Weekly) - Rep deployed and engaged with HCP prior to key decision "Actionable" (Daily) - Rep deployed and engaged with HCP immediately after clinical event potentially accelerating HCP decision
Return home
Limited window of opportunity
<30 days
Actionable
Too late
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1. In Markets Analyzed 2. ~2 weeks of ingestion and deployment time assumed after IQVIA delivery
"Too Late" - Rep outreach is ineffective as rep engaged with HCP after the clinical decision was made (e.g., therapy start) "Actionable" - Rep deployed and engaged with HCP prior to key decision
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MONTHLY TRANSACTIONAL
WEEKLY TRANSACTIONAL
Treatment decisions are made within 30 days1. of a triggering event, creating a limited window of opportunity to influence HCP decisions
8 weeks
4-6 weeks
Alert delivery
1-2 weeks
~48 hours
