Traditional models
PEP enhancements
Practice support
Education at diagnosis and treatment initiation only
In-clinic staff counselling as needed
Practical services
Medication reminders
Signposting
Patient education
Disease and treatment brochures
HCP-led consultations driven by discussion
Monitoring and feedback
Self-monitoring
Patient feedback in clinic
Virtual support
Always-on digital source
Data-driven, multichannel patient interactions
Dynamic health tracking
Mobile health tracking and dynamic feedback
Integration of wearables
Personalised education
Rich, interactive, tailored content that is
responsive to patients’ interests
HCP-led consultations driven by insights
Smart data
Live dashboards showing progress
Responsive support that is based on
actual behaviour