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A real-time conversation on launch
It is simply getting more difficult and expensive to reach patients and prescribers. And we are all asking ourselves, what exactly is the definition of launch success?
In this and future issues, we will rigorously investigate the past and present in an effort to understand the future.
IQVIA U.S. Launch Landscape
What is the definition of launch success?
Is there an optimal way to engage and educate providers on new products?
What is the impact of patient behavior, access, and affordability?
How much can a launch-naïve company rely on historical norms versus brave new pathways?
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What products are leading the launch pack? Is the therapy area mix changing? What key markets are bucking trends and creating a new normal? Tap into the Monthly Launch Tracker for this and more. Data updated through July, 2023.
The IQVIA Monthly Launch Tracker
LEADERS OF LAUNCH
Trends to watch
From the Institute
LEADERS OF LAUNCH
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Latest on launch
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From the Institute
Up. Down. Or sideways.
The healthcare world is moving in diverse directions. Discover the latest trends, what’s pushing and pulling the market, and what you can do to break from the pack.
A monthly report tracking healthcare treatment and utilization trends, including prescription volumes, medical claims activity, and deep dives into oncology and HCP engagement.
U.S. Pharmaceutical Market Trends Report
2023 presents new uncertainties as optimism generated by a gradual recovery from the upheaval of COVID-19 is being met with new challenges such as staffing shortages, energy market disruptions, and rising interest rates.
Ten Med Tech Trends to Watch in 2023
SEE WHAT'S MOVING
TRENDS WORTH WATCHING
From the Institute
SEE WHAT'S MOVING
TRENDS WORTH WATCHING
Latest on launch
Latest on launch
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From the Institute
The Use of Medicines in the U.S. 2023
Areas of focus in this year’s report range from looking at health system utilization and its recovery from the pandemic, to how medicine usage patterns have shifted, the complex nature of drug pricing, and the impact of out-of-pocket costs on patients.
Usage and spending trends and outlook to 2027
DYNAMICS AND IMPACTS
From the Institute
Latest on launch
DYNAMICS AND IMPACTS
Trends to watch
Latest on launch
Trends to watch
From the Institute
Latest on launch
Trends to watch
From the Institute
