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1. Data based on IQVIA previous AIML projects / example outcomes from IQVIA customer projects.

Drive Rx uplift

increase in Rx uplift 
by implementing 
NBA in 8-12 weeks1

15-20%

More lasting 
and impactful 
messages

10%

increase 
in message
recall1

Enhance
touchpoint 
frequency

increase 
in touchpoint
frequency1

15-20%

Increase
customer 
reach

20-30%

increase in 
overall customer
reach1

IQVIA Engagement Specialists ensure impactful 
engagements to drive Rx uplift

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