RAD Delivers Off-the-Charts Influencer
Performance Using Deep Data Insights and Artificial
Intelligence to Drive Strategy and Results
Prepdeck engaged with RAD to take its influencer marketing to the next level by using both
organic influencer content and paid media amplification as one collective directive.
Using a combination of paid and organic promotion across all social platforms produces viral moments
This influecer outperformed her average views by 22,817% & outperformed her average likes by 21,703%
RAD oversaw, created and secured 21 influencers across Facebook, Instagram and TikTok. RAD beat campaign performance benchmarks by 400% and improved paid media ROI by 18%.
RAD created a variety of use cases for the influencer content, which the brand has used across multiple consumer touchpoints.