RAD Delivers Content Distribution Across Celebrity
Pages for Spin.com
Spin engaged with RAD to syndicate curated articles across some of today's most recognizable music icons
To drive website traffic and trackable
post engagement to the SPIN.com website
through a variety of social influencers and
We used our proprietary network of influencers alongside deep demographic data analysis to ensure campaign performance met the strict campaign guidelines set forth by SPIN. Ensuring the brand's core values matched with each influencer selected, while adhering to strict posting guidelines, was the cornerstone of the campaign directive. RAD coordinated micro and macro+ influencer pages for posting, article syndication and management approval of content.
RAD's client portal and brand-safe technology ensured each post, copy and call-to-action were pre-approved prior to going live.
Since both the brand and celebrity maintained strict posting guidelines, RAD implemented a double sign-off ledger that required both entities' approval before any media went live.
The influencers selected for the campaign were required to provide both Facebook and Instagram advertising permissions to ensure maximum exposure through paid amplification.
RAD set up a dynamic environment for SPIN to continually create curated celebrity and influencer articles. By using on-site user data provided by SPIN, RAD was able to isolate high value topics and placements for each celebrity article.
RAD oversaw, created and distributed endemic content across over 20 influencer pages, including multiple iconic personalities. RAD opened up new social channels, such as TikTok, while introducing SPIN to new audiences that converted into meaningful ad revenue. The campaign performed 6x better than industry benchmarks.