Customer-centric
Nearly a quarter (22%) of middle market leaders put their organizations in this camp, making it the most popular type
of culture. These organizations emphasize a customer-first approach to business. They are concentrated in healthcare and manufacturing and tend to be established, larger firms.
These companies encourage finding new ways to create value through new products, services, and channels.
They can come from any industry and tend to be young,
fast-growing businesses.
Innovative & creative
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
Prevalent in technology and business services, these companies are younger and smaller. They foster an employee-centric mentality and believe people are key
to their competitive edge.
Great-place-to-work
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
These businesses strive to continually get better at what they do best. They are deeply committed to excellence
and driven by sustained energy. They are common in the services, manufacturing, and construction industries.
Continuous improvement
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
These businesses focus on producing the very best, most advanced, technically superior products and services by wielding engineering acumen of all kinds. They are some of the fastest growing in the middle market and most often found in manufacturing.
Technically-oriented
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
Companies with an efficiency-focused culture are dedicated to becoming ever leaner. They are always looking for ways
to trim waste and improve processes. Interestingly, they are the most likely to be family-owned and/or to have private equity investment.
Highly-efficient
Customer-centric
Innovative & creative
Great-place-to-work
Continuous improvement
Technically-oriented
Highly-efficient
Risk-averse
Risk-averse
An aversion to risk means companies actively seek to avoid risk rather than find ways to control or manage it. Companies with risk-averse cultures often aim to protect existing assets or profits by automatically shying away from risks of all types. A cultural aversion to risk should not be confused
with prudent risk management.
