Innovative & creative
Nearly a quarter (22%) of middle market leaders put their organizations in this camp, making it the most popular type of culture. These organizations emphasize a customer-first approach to business. They
are concentrated in healthcare
and manufacturing and tend to
be established, larger firms.
Prevalent in technology and business services, these companies are younger and smaller. They foster
an employee-centric mentality
and believe people are key to
their competitive edge.
These businesses strive to continually get better at what they do best.
They are deeply committed to excellence and driven by sustained energy. They are common in the services, manufacturing, and construction industries.
These businesses focus on producing the very best, most advanced, technically superior products and services by wielding engineering acumen of all kinds.
They are some of the fastest growing in the middle market and most often found in manufacturing.
Companies with an efficiency-focused culture are dedicated to becoming ever leaner. They are always looking for ways to trim
waste and improve processes. Interestingly, they are the most
likely to be family-owned and/or
to have private equity investment.
An aversion to risk means companies actively seek to avoid risk rather
than find ways to control or manage
it. Companies with risk-averse cultures often aim to protect existing assets or profits by automatically shying away from risks of all types.
A cultural aversion to risk should
not be confused with prudent
These companies encourage
finding new ways to create value through new products, services,
and channels. They can come from
any industry and tend to be young, fast-growing businesses.