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Target
Engage
Grow
SDR outreach
ABM
Demand Gen campaigns
Seasonal campaigns
Events
Demo requests
Discovery
Nurture
Deal acceleration
Proposal
Onboarding
Cross-sell
Upsell
Health score
Renewal
SDR Outreach
Target
Goal: Re-engage and revive pipeline
Integrations:
How Reachdesk customers do it:
Challenge: Low response rates and ghosting
Gifting has helped me to be creative with my outreach and the personalization a gift adds has taken my sales messages to the next level.
Lars Roschmann
Senior BDR, Screenloop
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Get the full playbook
+14%
meeting attendance rate
ABM
Target
Goal: Increase close rates
Integrations:
How Reachdesk customers do it:
Challenge: Get the attention of decision-makers
Reachdesk has been an invaluable tool in helping us accelerate our ABM programme. It's a must have for any marketers wishing to cut through the noise and engage their prospects in a far more compelling and effective way.
Matthew Robinson
Marketing Director EMEA & APAC Contentsquare
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Get the full playbook
+25%
close
rate
Demand generation campaigns
Target
Goal: Boost conversion rates from paid social
Campaign idea: Give your LinkedIn sponsored posts for helpful content a boost by sending a coffee voucher to enjoy with their ebook or research paper.
Gift type: eGift
Integrations:
How Reachdesk customers do it:
Get the full playbook
Challenge: Low conversion from digital channels
Reachdesk has opened our eyes to just how many opportunities there are to connect with prospects and build relationships.
Luke Fagg
UK Team Lead, Field Marketing
CoachHub
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Get the full playbook
+25%
MQL to SQL conversion rate
Seasonal campaigns
Target
Goal: Save time and resources
Campaign idea: Don't waste time juggling vendors, packing, posting and tracking everything manually. Streamline your one-off and seasonal gifting campaigns with Reachdesk.
Integrations:
How Reachdesk customers do it:
Get the full playbook
Challenge: Time-consuming gifting campaigns
What used to take hours can now be done in minutes using Reachdesk
Charlie Oldham
Marketing Director
Agillic
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+25%
MQL to SQL conversion rate
Events
Target
Goal: Drive attendance and conversion
Campaign idea: Send a voucher for a free lunch or refreshing drink with your email reminder a day before a webinar or virtual event. Having a treat to look forward to can
work miracles in getting people even more excited about the event.
Integrations:
How Reachdesk customers do it:
Challenge: Low event attendance and engagement
People can get event or webinar fatigue. Direct mail provides a different type of interaction. Whether you’re a recipient or a sender, you get a different type of satisfaction from a successful direct mail drop.
Vasileios Kospanos
Senior Field Marketing Manager
Lacework
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Get the full playbook
+75%
webinar attendance
Demo requests
Engage
Goal: Accelerate pipeline
Campaign idea: Give your demo conversations a caffeine kick by sending prospects a luxury coffee gift set, including a personalized mug and gourmet beans to enjoy before their demo.
Gift type: Marketplace gift
Integrations:
How Reachdesk customers do it:
Challenge: Meeting no shows
When we first started using Reachdesk, we saw a 15% increase in meeting show rate. More shows equals more deals so that directly impacts our bottom line.
Kiera Griffis
Marketing Campaign Manager
Divvy
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Discovery
Engage
Goal: Engage decision-makers in discovery calls
Campaign idea: Make sure an upcoming discovery call is firmly on your prospect’s radar. Treat them to a coffee or lunch voucher either before the discovery call or as a thank you after the meeting.
Gift type: eGift
Integrations:
How Reachdesk customers do it:
Challenge: Meeting no shows
Using Reachdesk in my sales process has directly impacted $250K worth of closed-won revenue resulting in a 100X ROI. I couldn't live without it. It helps me build stronger champions and close bigger deals, faster!
Jack Neicho
Account Executive
Salesloft
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Nurture
Engage
Goal: Stay top of mind
Campaign idea: Add an eGift to your nurture email cadences to stand out in your prospects’ crowded inboxes. A coffee voucher to go with a good piece of content is always a nice touch.
Gift type: eGift
Integrations:
How Reachdesk customers do it:
Sending prospects a coffee before a meeting has been super valuable for us. It’s not a flashy gift, but it’s been part of every campaign we’ve run and it’s always well received.
Luke Fagg
UK Team Lead, Field Marketing
CoachHub
Read the story
60x
ROI with
gifting
Challenge: Bad timing
Goal: Revive stalled deals
Campaign idea:Re-engage champions by sending a personalized gift based on their likes and interests. If they’re a Star Wars fan, send them some memorabilia from the show. Or use our Amazon Rainmaker tool to find them something special and send over the recommendation along with an Amazon voucher to spend.
Integrations: Salesforce, Outreach
How Reachdesk customers do it:
Hokodo is 3x more likely to close deals when using gifting
Deal acceleration
Engage
Get the full playbook
Challenge: Deals get stuck
We now have Reachdesk as part of our forecast meetings. If a deal gets stuck, we ask, ‘Have you Reachdesked them?’
Anton Boner
Co-Founder and Commercial Director, Screenloop
Read the story
Goal: Get execs up to speed
Campaign idea: Help execs catch up by sending them a short summary of the calls they've missed so far along with a sweet treat they can enjoy while they get up to speed.
Gift type: Physical gift
How Reachdesk customers do it:
Get the full playbook
Challenge: Deals get stuck
Once we introduced the gifting playbook across the entire customer lifecycle we saw it really impacted our sales velocity and deals in which we used gifting are 3X more likely to close.
Nasri EL-Sayegh
VP Revenue, Hokodo
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Proposal
Engage
Goal: Boost customer adoption
Campaign idea: Gamify the user experience by setting milestones to reach when using your product or service and reward your customers every time they achieve one. This will create excitement from the very beginning and help users feel rewarded and appreciated.
Gift type: Physical gift/ eGift
Integrations:
How Reachdesk customers do it:
Onboarding
Grow
Challenge: Slow adoption
It’s been great to create a personalized touch to thank customers and to encourage them to continue to use our product.
Dani Mortimer
UK Team Lead, Field Marketing
CoachHub
Read the story
Goal: Engage stakeholders
Campaign idea: Research your key stakeholders and send them a thoughtful, personalized gift to introduce yourself. This will go a long way when it comes to cross-sell conversations.
Gift type: Physical gift/ eGift
Integrations:
Cross-sell
Grow
Get the full playbook
Challenge: Hard to reach stakeholders/ new teams
Goal: Engage stakeholders
Campaign idea: Send your stakeholder content that touches on the product and problems you've already discussed, but also highlights additional pain points that an "upsold" product could solve. Sweeten the deal by sending them a snack they can enjoy while reading your content.
Gift type: Physical gift/ eGift
Integrations:
Upsell
Grow
Get the full playbook
Challenge: Hard to reach key stakeholders/new teams
Goal: Improve customer experience
Campaign idea: If you're struggling to re-engage a customer, take advantage of big calendar events to grab their attention. Whether it's Valentine's Day, Halloween, or Christmas, go all out with a colorful direct mail delivery that shows you're thinking of them and ready to take their user experience to the next level.
Gift type: Physical gift
Integrations:
Health Score
Grow
Get the full playbook
Challenge: Low adoption/ Ghosting
Goal: Drive brand loyalty
Campaign idea: Send customers a bottle of champagne or their favorite treat after they sign their renewal to celebrate your continued partnership. You can also celebrate smaller steps whenever they add more users or start using more of your product with a personalized eGift.
Gift type: Physical gift
Integrations:
Get more gifting inspiration in our
Renewal
Grow
Corporate gifting guide for Q4
Challenge: No exec buy-in at renewal stage / churn
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