Gifting Cadence Library
Deliver moments that matter to generate pipeline, accelerate deals and retain more customers.
Whether you're celebrating a milestone, expressing gratitude, or simply wanting to brighten someone's day, we've curated a collection of gifting cadences tailored to every situation.
We have purposefully not included calls as part of these cadences because Reachdesk recommends to have a separate cadence focused on calls.
For the best data Reachdesk recommends Zoominfo, Cognism and Apollo!
πΌ New Job
Day 1
π 3x3 Research
π€ Connect on LinkedIn
π§ π Email
Day 3
π§ Email
Day 6
π Egift
Day 10
π¬ InMail
Day 14
π Interact with LinkedIn post
Day 17
π§ Email
Day 25
π§ Email
Day 1
π 3x3 Research
Take 3 minutes to find 3 pieces of information on account, contact, trigger and can relate to how your company can help.
Tips for research: Contact - job changes, interests, hobbies; Account - funding, exec changes, hiring, news, competitors you work with; Trigger - G2, intent, keywords, events attended;
Day 1
Hi {first_name},
Congratulations on your new job! Couldnβt let you get started without sending you over a gift to celebrate.
Wishing you all the best in your new role.
π€ Connect on LinkedIn
Day 1
Hi {first_name},
Sent you over a LinkedIn connection request with a gift to congratulate you on your new job!
Iβd choose the brownies but champagne is a good choice too! Here is the link in case you missed it.
Iβll follow up once itβs on the way!
Best,
π§ π Email
Day 3
Spotted [Show them you know them], {first_name},
[Impact question associated with research]
[How you can help]
Can I share more?
π§ Email
Day 17
π§ Email
Here is how {your_company} helped [case study]
Am I barking up the wrong tree or is this something that could be relevant for you as well?
Best,
Day 25
π§ Email
Get the feeling something might be off {first_name}, feedback is always helpful.
Simply reply 1, 2, or 3 so to let me know where I got it wrong.
1 - Timing is off 2 - Not the right person 3 - Have a solution in place
Best,
Day 6
Tip - suggest a local food option to increase gift card claim
Saw you have been brought in to help {company_name} achieve [persona situation].
Curious if you have ever tried [how you help]
Here is how {your_company} helped [relevant customer] achieve [insert case study]
Lunch is on me {insert_voucher}. Worth a call to share more?
Best,
π Egift
Day 10
Tip - Use email 3 in an Inmail
π¬ InMail
π§ π Email
Day 14
Tip - Congratulate on their job update and remind them you have dropped a gift in their inbox to celebrate
π Interact with LinkedIn post
Day 14
π§ π Email
Donβt forget to pick up your celebration gift {first_name}.
Hope you are off to a great start in your new role!
Best,
π Congratulations
Day 25
π§ Email
Day 17
π§ Email
Day 14
π Interact with LinkedIn post
π§ π Email
Day 10
π¬ InMail
Day 6
π Egift
Day 3
π§ Email
Day 1
π 3x3 Research
π€ Connect on LinkedIn
π§ π Email
Day 1
π 3x3 Research
Take 3 minutes to find 3 pieces of information on account, contact, trigger and can relate to how your company can help.
Tips for research: Contact - job changes, interests, hobbies; Account - funding, exec changes, hiring, news, competitors you work with; Trigger - G2, intent, keywords, events attended;
Day 1
π€ Connect on LinkedIn
Hi {first_name},
Congratulations on [celebration] ! Couldnβt miss the opportunity to help you celebrate. Here is a gift from me and the team {insert_link}!
Enjoy!
Day 1
Hi {first_name},
Sent you over a LinkedIn connection request with a gift to congratulate you on [celebration]!
Iβd choose the brownies but champagne is a good choice too! Here is the link in case you missed it.
Iβll follow up once itβs on the way!
Best,
Day 3
π§ Email
Spotted [Show them you know them], {first_name},
[Impact question associated with research]
[How you can help]
Can I share more?
Day 6
π Egift
Tip - suggest a local food option to increase gift card claim
Saw [situation] is a focus for {company_name}.
Curious if you have ever tried [how you help].
Here is how {your_company} helped [relevant customer] achieve [insert case study]
Lunch is on me {insert_voucher}. Worth a call to share more?
Best,
Day 10
π¬ InMail
Tip - Use email 3 in an Inmail
Day 14
π Interact with LinkedIn post
Tip - Congratulate and remind you have dropped a gift to celebrate to their inbox
Day 14
Donβt forget to pick up your celebration gift {first_name}.
Just pop in your details and it will be on the way!
Best,
Day 17
π§ Email
Here is how {your_company} helped [case study]
Am I barking up the wrong tree or is this something that could be relevant for you as well?
Best,
Day 25
π§ Email
Get the feeling something might be off {first_name}, feedback is always helpful.
Simply reply 1, 2, or 3 so to let me know where I got it wrong.
1 - Timing is off 2 - Not the right person 3 - Have a solution in place
Best,
β‘οΈ High Intent
Day 20
π¬ InMail
Day 18
π§ π Email
Day 11
π¬ Office Send
Day 10
π§ Email
Day 8
π Social
Day 4
π§ Email
Day 1
π 3x3 Research
π€ Connect on LinkedIn
π§ π Email
Day 1
π 3x3 Research
Take 3 minutes to find 3 pieces of information on account, contact, trigger and can relate to how your company can help.
Tips for research: Contact - job changes, interests, hobbies; Account - funding, exec changes, hiring, news, competitors; Trigger - G2, intent, events attended, 6QA, Bombora, keyword;
Day 1
π€ Connect on LinkedIn
Hi {first_name},
Noticed [relevant intent] and thought it might be yourself. Here to help if I can.
Day 1
π§ π Email
Hi {first_name},
{company} has been researching [intent] so wanted to share a little more.
Looks like you could be involved with [situation].
{your_company} helps overcome [problem].
Here is a gift on me with some more info on how we do this.
Am I barking up the wrong tree or could this be of interest?
Best,
Day 4
π§ Email
Is anything resonating here {first_name}?
Day 8
π Social
Comment on a post or tag
Day 10
π§ Email
Hi {first_name},
With the increasing challenge of [problem] thought youβd be interested in hearing how {your company} helped [case study] to achieve [results].
Here is lunch on me, would it be possible to share more on a call?
Best,
Day 11
Tip - sending direct mail or gifts to peoples offices can engage multiple stakeholders and start an internal conversation.
Add a QR code to the gift note so they can book a meeting directly with you.
Day 18
π§ π Email
Hi {first_name},
I sent over some {gift} to your office, were any of the team able to pick it up?
Best,
Day 20
π¬ InMail
Day 25
π§ Email
Get the feeling something might be off {first_name}, feedback is always helpful.
Simply reply 1,2, or 3 so to let me know where I got it wrong.
1 - Timing is off 2 - Not the right person 3 - Have a solution in place
Best,
Day 25
π§ Email
π¬ Office Send
Tip - send step 3 over InMail
π» Gone Dark
Day 14
π Interact with LinkedIn post
π§ π Email
Day 10
π¬ InMail
Day 6
π Egift
Day 3
π§ Email
Day 1
π 3x3 Research
π€ Connect on LinkedIn
π§ Email
Day 1
π 3x3 Research
Take 3 minutes to find 3 pieces of information on account, contact, trigger and can relate to how your company can help.
Tips for research: Contact - job changes, interests, hobbies; Account - funding, exec changes, hiring, news, competitors you work with; Trigger - G2, intent, keywords, events attended;
Day 1
π€ Connect on LinkedIn
Hi {first_name},
You might recall previously speaking with {your_company} about [Challenge]
Looking forward to continuing the conversation.
Day 1
π§ Email
Hey {first_name}, When we spoke last time we were discussing [situation] Thought you might benefit from taking a look at [relevant content] Have you found a solution to [challenge]? Best,
Day 3
π§ Email
Hey {first_name}, When we last spoke you were interested in learning more about {your_company} but it wasn't the best time. We just launched [PERSONALIZE] and thought of you. Let me know your thoughts. Best,
Day 6
π Egift
Hey {first_name}, I spotted you like [hobby] so thought this could come in handy.
Here is a gift from me [INSERT LINK] to enjoy.
[image of suggested gift] Enjoy!
Day 10
π¬ InMail
Tip - Use email 3 in an Inmail
Day 14
π Interact with LinkedIn post
Tip - Congratulate and remind you have dropped a gift to celebrate to their inbox
Day 14
π§ π Email
Donβt forget to pick your Amazon gift before it expires {first_name}.
Just like the gift card, has your timeline to change [challenge] expired?
Best,
ποΈ Event Invite
Day 10
π§ Email
Day 7
π Interact with LinkedIn post
Day 5
π§ Email
Day 3
π§ π Email
Day 1
π€ Connect on LinkedIn
π§ π Email
Day 1
π§ π Email
Hey {first_name},
Heard the {company} team is heading to [event] so wanted to send you a gift for your travels. [Insert gift] Open to meeting at the event to discuss [insert relevant challenge]?
Best,
Day 1
π€ Connect on LinkedIn
Will you be at the [event] {first_name}?
Day 3
π§ π Email
Day 5
π§ Email
Day 7
π Interact with LinkedIn post
Loving the LinkedIn post {first_name}. Will you be at [event]?
Day 10
Tip - Use a dynamic link for the coffee voucher
Know how tiring events can be {first_name} so here is a voucher on me to pick up a coffee whilst there.
Events are all about networking, open to meeting?
Best,
If you canβt make the event, Iβd love to meet with anyone on your team who will be there {first_name}.
Happy to intro me?
π§ Email
Iβll look out for you at the event {first_name}.
Would be great to meet and exchange best practices on the latest [what your company solves].
See you there?
π¬ Event follow up
Day 10
π§ Email
Day 7
π Interact with LinkedIn post
Day 5
π§ Email
Day 3
π§ π Email
Day 1
π€ Connect on LinkedIn
π§ Email
Day 1
π§ Email
Hey {first_name},
Was great to meet you at the {insert_event}. We were discussing all things [insert discussion points].
How about we continue the conversation over lunch on me?
Best,
Day 1
π€ Connect on LinkedIn
Great to meet at {insert_event}. I enjoyed discussing [insert conversation]. Can we continue the chat here?
Day 3
π§ π Email
Tip - Use a dynamic link or landing page for the lunch voucher to scale
Are you still catching up from [event], {first_name}?
My key takeaways from the event were: 1. 2.
Open to learning how {your_company} can help you achieve [solution]?
Best, P.S. here is lunch on me to give you some time back {voucher}
Day 5
π§ Email
{first_name},
I noticed [other stakeholder] might also have an interest in [situation].
Worth introducing me to them to share a similar conversation we had?
Best,
Day 7
π Interact with LinkedIn post
Great meeting you the other week at {event}!
Day 10
π§ Email
{first_name},
Was pretty excited about the conversation we shared at {event}, {first_name}.
Has anything changed since or is it still of interest to continue conversations?
Best,
π₯οΈ Demo Drop-off
Day 5
π§ π Email
Day 3
π§ Email
Day 1
π€ Connect on LinkedIn
π§ Email
Day 1
π§ Email
Hi {first name},
Looking forward to meeting with you to share how {company_name} can help you overcome [problem]
Before the call it would be great if you could help answer a few questions:
Are you currently using a solution for [insert problem]?
What you would like to get out of the call?
Is there anyone who would feel left out by not joining?
Iβll send over a voucher for coffee on the day! Keep an eye out.
Best,
Day 1
π€ Connect on LinkedIn
Hi {first_name},
Excited for our call on {insert_date}. Wanted to connect before we meet.
Day 3
π§ Email
Hi {first_name},
Thought this {insert_content} might be helpful to review before our call.
Let me know if you have any questions.
Best,
Day 5
π§ π Email
Hi {first_name},
Looking forward to our call later today.
To make sure youβre full of beans for the session hereβs a coffee voucher on us!
Speak soon,
πΌ New Job
π Congratulations
β‘οΈHigh Intent
π» Gone Dark
ποΈ Event Invite
π¬ Event follow up
π₯οΈ Demo Drop-off
π£οΈ LinkedIn Social Selling
π£οΈ LinkedIn Social Selling
Day 9
π§ Email
Day 5
π Interact with LinkedIn post
Day 3
π§ Email
Day 1
πΉ Video
π€ Connect on LinkedIn
π Egift
Day 1
πΉ Video
Show them you know them
3 challenges they might be facing
How you can help
Iβll pop a lunch voucher below
Call to action
Day 1
π€ Connect on LinkedIn
Hey {first_name},
Noticed [situation] so would love to share some ideas with you.
Best,
Day 1
π Egift
Tip - Use a dynamic link for the lunch voucher
Day 3
π§ Email
Hi {first_name},
Thanks for connecting on LinkedIn, I know it can be easier to communicate via email but glad to put a face to the name.
As you own [situation] thought you could be interested to hear how {your_company} is helping other [persona] overcome [problem].
Here is a case study I thought would be relevant to you {insert_case_study}.
Is anything resonating?
Best,
Day 5
π Social
Tip - Interact with LinkedIn post
Day 9
π§ Email
Tip - add an image of the campaign to increase claims
Hi {first_name},
Marketing has put together a pretty cool direct mailer and I wanted to send one to you!
Given that {company} is focussed on [situation] this year, I thought {your_company} might be able to help.
Enjoy the gift!
Best,
Day 10
π Social
In case you missed my email here is a link to pop in your details and claim this educational gift.
Iβd love to learn more about how you are overcoming [problem] this year and share some ideas. For now though enjoy the gift!
Day 14
π§ Email
Get the feeling something might be off {first_name}, feedback is always helpful.
Simply reply 1,2, or 3 so to let me know where I got it wrong.
1 - Timing is off 2 - Not the right person 3 - Have a solution in place
Best,
Day 10
π Social
Day 14
π§ Email
πΌ New Job
π Congratulations
β‘οΈHigh Intent
π» Gone Dark
ποΈ Event Invite
π¬ Event follow up
π₯οΈ Demo Drop-off
π£οΈ LinkedIn Social Selling
Subject: Congrats {first_name}!
Step 3
Step 2
Step 1
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Step 2
Step 1
Step 3
Step 1
Step 2
Subject: Congrats {first_name}!
Step 2
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Subject: Congrats {first_name}!
Step 1
Step 3
Subject: [challenge] + {company_name}
Step 2
Subject: [challenge] + {company_name}
Subject: [challenge] + {company_name}
Subject: [challenge] + {company_name}
Subject: [challenge] + {company_name}
Step 1
Step 2
Step 3
Subject: {company_name} <> {your_company_name}
Subject: {company_name} <> {your_company_name}
Step 2
Subject: {company_name} <> {your_company_name}
Step 1
Step 2
Subject: Personal invite
Step 1
Subject: Personal invite
Subject: Personal invite
Subject: Personal invite
Step 1
Subject: Thanks for joining us!
Step 2
Subject: Thanks for joining us!
Subject: Thanks for joining us!
Subject: Thanks for joining us!
Step 1
Subject: {company_name} <> {your_company_name}
Subject: {company_name} <> {your_company_name}
Subject: {company_name} <> {your_company_name}
Step 1
Step 2
Step 2
Subject: [challenge] + {company_name}
Subject: [challenge] + {company_name}
Subject: [challenge] + {company_name}
Step 1
Step 2
π§ π Email
π§ π Email