1: Ideation
Identify, Prototype, Validate
Create opportunities through deep knowledge of local markets, client needs, and market research
Problem solve and prototype more efficiently through regional and local cross-functional teamwork, applying data and behavioral science
Leverage market and product trends globally, regionally and locally to fuel idea generation
Ideation
Ideation
Product Creation
Our Approach
Execution
Launch
Post-Launch
Execution
Launch
Post-Launch
Our proven approach to product innovation is replicable and sustainable.
We offer:
Support from end to end, considering marketability, feasibility, and risk management. Product developers should expect value-added services from any reinsurer, but RGA takes support a step further.
Ability to combine the right expertise, capabilities, and resources at the right time. We bring the best ideas to you from around the world, from ready-to-go products that can be customized to market-first, co-developed solutions.
A feedback loop to ensure rapid prototyping, testing, monitoring, and continuous improvement.
2: Execution
Risk, Framework, Ecosystem
Employ deep reinsurance expertise and experience to deliver solutions
Leverage an ecosystem of emerging and mature partnerships to achieve value
Demonstrate best-in-class asset-intensive and hybrid financial-traditional reinsurance solutions
Ideation
Execution
Launch
Post-Launch
3: Launch
Marketing
Apply behavioral science to enhance the marketability of new features and product solutions and shape consumer decisions and perceptions
Engage advocates outside of the insurance industry to facilitate the entry of new solutions into underserved markets
Ideation
Execution
Launch
Post-Launch
4: Post-Launch
Support/Analysis
Train, monitor, and continuously improve through dedicated client support and research and development
Work collaboratively with clients to solve issues, enhance existing products, and identify new opportunities
Ideation
Execution
Launch
Post-Launch
Product
Creation