Engraving is
guaranteed for life.
Over 100,000
5 star reviews
Same day shipping
(seriously).
Super light.
Crazy comfortable.
Donations with Every Purchase
FROM THE BASEMENT
TO THE PAVEMENT
Over 20 years ago ROAD iD was boot-strapped into existence with nothing but fax machines, determination, and a dream.
Here's how it all started...
It’s a Good Day
So fresh, Ice Cube is jealous.
LEARN MORE
WAYS TO WEAR
WRIST
FITBIT, GARMIN,
+ MORE
SHOE
APPLE WATCH
NECK
FITBIT, GARMIN,
+ MORE
ROAD iD was there to help when Lauren was hit going 40mph on her dirt bike.
ROAD iD was there to help when Tim was hit from behind cycling on a bridge.
ROAD iD is there for Ethan and Ali on all their adventures.
ROAD iD was there to help when Bill was sideswiped on his morning ride.
ROAD iD was there to help when Patricia took a hard spill while training.
WATCH ETHAN'S STORY
WATCH LAUREN'S STORY
WATCH PATRICIA'S STORY
WATCH TIM'S STORY
- Ali Chandra
"Having [Ethan's] ROAD iD is just such peace of mind for me"
- Tim
"I was sent head first into the concrete"
"It makes me feel like a safer rider."
- Patricia
"I am so grateful that I had this ROAD iD on"
WATCH BILL'S STORY
- Bill
- Lauren
"I never dreamed I'd
be hit by a car"
MORE STORIES
We're humbled and thankful to be able to both help in some scary situations, and empower people to get out and find their version of adventure - whatever that looks like.
Because ROAD iD wearers are adventure seekers at heart - tough cookies with some eye popping tales to tell. If you've got a few minutes, check these stories out.
ROAD iD was there to help when Tim was hit from behind cycling on a bridge.
- Tim
"I was sent head first into the concrete"
MORE STORIES
WATCH TIM'S STORY
With Real Time Location Sharing and Accident Sensing, Your loved ones are with you - every step of the way.
THE ROAD iD APP
LEARN MORE
"This app has saved me multiple times."
Kelly R.
With Real Time Location Sharing and Accident Sensing, your loved ones are with you - every step of the way.
THE ROAD iD APP
ACTIVE LIFESTYLE
KIDS
GET STARTED
DOGiD.COM
MEDICAL
ACTIVE LIFESTYLE
KIDS
MEDICAL
DOGiD.COM
Get started
the Winter Collection is Here!
No vanilla, just ice.
Ice Ice BAby
the Winter Collection
is Here!
No vanilla, just ice.
Ice Ice BAby
Chill with the
Chill with the
Chill with the
