THE STRETCH ID
People love the stretch because of its simplicity and durability.
Engraving is guaranteed for life.
Over 100,000 5 star reviews
Same day shipping (seriously).
Super light. Crazy comfortable.
Donations with Every Purchase
FROM THE BASEMENT TO THE PAVEMENT
Over 20 years ago ROAD iD was boot-strapped into existence with nothing but grit, landlines and a vision of a safer future for all. Here's how it all started...
SAVES LIVES. CONNECTS FAMILIES. LOOKS GREAT. LASTS FOREVER.
For Fitbit, Garmin and beyond. Designed to fit your life.
THE SIDEKICK ID
SAVES LIVES. FUELS ADVENTURE. DELIVERS PEACE OF MIND.
FIND YOUR ID
We've spent over 20 years perfecting IDs that look great and last forever.
@casunshine0508
ROAD iD Ambassador Royce Fonseca
ROAD iD was there to help when Lauren was hit going 40mph on her dirt bike.
ROAD iD was there to help when Tim was hit from behind cycling on a bridge.
ROAD iD is there for Ethan and Ali on all their adventures.
ROAD iD was there to help when Bill was sideswiped on his morning ride.
ROAD iD was there to help when Patricia took a hard spill while training.
WATCH ETHAN'S STORY
WATCH LAUREN'S STORY
WATCH PATRICIA'S STORY
WATCH TIM'S STORY
- Ali Chandra
"Having [Ethan's] ROAD iD is just such peace of mind for me"
- Tim
"I was sent head first into the concrete"
"It makes me feel like a safer rider."
- Patricia
"I am so grateful that I had this ROAD iD on"
WATCH BILL'S STORY
- Bill
- Lauren
"I never dreamed I'd be hit by a car"
MORE STORIES
We're humbled and thankful to be able to both help in some scary situations, and empower people to get out and find their version of adventure - whatever that looks like. Because ROAD iD wearers are adventure seekers at heart - tough cookies with some eye popping tales to tell. If you've got a few minutes, check these stories out.
OUR MOST POPULAR IDs
Through our partnership with 4 Paws for Ability, a portion of every single order from ROAD iD, DOG iD and HEALTH iD go straight to providing service dogs to kids and vets in need.
DID WE MENTION WE LOVE DOGS? WELL WE DO. THEY'RE AWESOME.
"Having ROAD iD with me is essential to my survival and gives me that peace of mind."
CUSTOMIZE YOUR STRETCH
CUSTOMIZE YOUR SIDEKICK
"It fits my watch band perfectly and I love the peace of mind when out for a solo walk or run."
Theresa C.
"Life saving info on a bracelet. Easy to clean. Easy to wear."
Beverly R.
Stretch wearer since 2008
IT'S MORE THAN A PIECE OF GEAR, IT'S PEACE OF MIND
You simply cannot find an ID that outlasts or outperforms the Elite.
THE ELITE ID
CUSTOMIZE YOUR ELITE
A perfect fit for your Apple Watch 42mm and 44mm sport bands.
THE APPLE WATCH ID
CUSTOMIZE YOUR APPLE ID
The Sport looks fast standing still. Dont be surprized if a stranger challenges you to a foot race.
THE SPORT ID
CUSTOMIZE YOUR SPORT
Starting at:
$24.99
$19.99
$39.99
$29.99
The Pet ID is simply the World's Greatest way to ID your best buddy. No jingle. no dangle. no tangle.
THE PET ID
CUSTOMIZE YOUR PET ID
Free up all the wrist real estate. Get laced up with the Shoe ID.
THE SHOE ID
CUSTOMIZE YOUR SHOE ID
No Hardware to Mess with
Lifetime Guarantee on Engraving
Crazy light, super comfortable
Fits nearly any watch
Durable All-Weather Construction
Dial in the perfect fit
Ready for anything
Available in Nylon Loop
+ Also Available in Silicone Pin-Tuck
The Original Jingle-Free ID
Won't get snagged like dangling tags
Perfect fit for Apple Sport 38mm - 44mm
IT'S NOT JUST A PIECE OF GEAR IT'S PEACE OF MIND.
@dandonovan0508
ROAD iD Ambassador Dan Donovan