MADE FOR LIFE
guaranteed for life.
Over 4 million
Same day shipping
Durable, lightweight nylon construction
Rock Solid means unrivaled quality
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Your order makes a difference. Now that's Paws for celebration.
Service dogs for vets & kids
The World's Greatest DOG iD
If you haven't discovered the jingle-free DOG iD, do yourself a favor and join the pack.
We’ve got over two decades of experience making IDs that will stand the test of time.
We guarantee all our engraving for life.
Shop the Rock Solid Collar >
Shop the DOG iD >
Perfected over 20 years, our engraving is second to none. And with a lifetime guarantee, tell your pup to do its worst.
The ID sits flush with the collar for a sleek design that won’t get snagged during routine K9 shenanigans.
No more jingle, no more jangle. Thread the DOG iD on any collar and enjoy the sweet sound of silence.
Already own the DOG iD? Get yourself a Rock Solid Collar for a match made in doggy heaven.
The Rock Solid Collar
Collar Only. ID not Included.
Shop the Schitty Kit
Simply stash your pup's poops in the kit and stroll on sans the stink. It’s got plenty of room for whatever else you want to carry on your walks, too… In a separate pocket of course.
The time has come. Free your hands from the burden of doo doo.
ID Only. Collar not Included.
Upgrade to the Rock Solid Collar ID
We've taken the World's Greatest DOG iD and made it even better. If you don't compromise when it comes to your dog, you've come to the right place.
Introducing the Brand New Rock Solid Collar.
A REVOLUTION IN K9 CRAP CARRYING
Hands free storage and waste management in one durable kit
Includes plenty of extra storage for phone, keys, wallet, ham sandwich...
3M High Vis piping provides extra visibility and safety
Comes pre-loaded with a roll of poopy bags to get you started