Rokt Turns 10

Rokt is celebrating 10 years of unleashing relevancy in ecommerce. Join us in celebrating the talent and technology that have shaped Rokt into the company we are today.

Where we began

Unleashing the future of ecommerce in our next 10 years.

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10 years ago, Bruce Buchanan, Rokt’s Founder & CEO, had the idea from his time as CEO of Jetstar to solve the paradox of choice for ecommerce shoppers through relevancy. Watch to learn more about the origins of Rokt’s vision.

Take a look at some of the amazing accomplishments over the past decade that have brought us to where we are today.

Teaming up with your favorite brands

Rokt began making sparks in the entertainment industry with key partnerships like Ticketek, Australia’s leading ticketing distributor, beginning in 2012. We continued this momentum in 2015 when we partnered with Ticketmaster and expanded into new verticals and industries. Since then, Rokt’s machine learning has powered over 2.5B+ global transactions annually for 2,500+ of the world’s leading companies.

Transforming into a tech unicorn

In December 2021, Wall Street Journal and Forbes reported that Rokt officially reached unicorn status by increasing its valuation to US$1.95B. We just announced a secondary funding round that increased the valuation to $2.4B.

2013

Series A valuation: $50M

2016

Series B valuation: $120M

2019

Series C valuation: $290M

2020

Series D valuation: $450M

2021

Series E valuation: $1.95B

Building products with security & privacy by design

As part of our journey, we’ve kept data security and privacy at the forefront of our business offerings. When companies join Rokt’s ecosystem, we ensure their customers' data is kept safe. We serve as a trusted intermediary between brands – both ecommerce partners’ first-party data and client data from advertisers are encrypted in-transit and at rest, stored logically segregated in a secure cloud environment.

Meets world-class security standards by being ISO 27001 certified

Maintains regular SOC 2 reporting

Meets international security standards by being ISO 27001 certified

Expanding around the world

Our first office in Sydney in 2012 was only the beginning. Since then, we’ve opened additional locations around the world in New York City, London, Singapore, and Tokyo. Each of our locations brings a different strength to Rokt as we grow our international presence. Rokt’stars speak over 24 different languages and we’re unleashing relevancy in ecommerce in over 14 different markets globally.

Growing our teams

There were only 10 employees when we first opened the Rokt doors. We now have 400 Rokt’stars across our global offices. Even in light of recent layoffs amongst top tech companies, we’ve continued hiring as reported by Forbes. Currently, there are 76 open roles in 14 different departments. Are you ready to become a Rokt’star? Check out our open positions here.

2012

10 employees

2015

67 employees

2017

167 employees

2018

175 employees

2019

200 employees

2020

320 employees

2022

500 employees by year end

Embracing transparency

One of the things most important to Rokt is maintaining a people-first workplace. Two years ago, we began publishing our salaries internally to encourage fairness and equity. We always want to create an open and honest approach to the way individuals are compensated. Rokt’s salary transparency and people-first culture have been featured in top publications like Business of Fashion and HR Dive.

Enjoying the ride

At Rokt, we’re on a group-journey and we want our teams to enjoy the ride along the way. Rokt hosts annual events like our Rokt’athon and GKO that bring our offices together to encourage blue-sky thinking and reflect on our wins and learnings throughout the year. Rokt’s annual GKO brings together our offices from across the world to reflect on our wins and learnings of the year and outline the big moments that lie ahead. In recent years, we’ve traveled together to Thailand, Hawaii, and in 2023, we’ll be packing up our skis and heading to Whistler, Canada.

Winning industry awards

Throughout the years, Rokt has been recognized as a great place to start a career. In 2022 alone, we were recognized as one of Built In NYC’s Best Companies to Work For, Inc. 5000’s Annual list of America’s Fastest Growing Private Companies, and Crain’s New York Fast 50.

Giving back to be a Force for Good

At Rokt, we’re always pushing ourselves to be a Force for Good, one of our corporate core values. Rokt actively invests in our people, our communities, and our culture. We coach and support Rokt’stars to unleash their full potential.

We’re ready for our next decade as we continue to unlock new avenues of revenue through a more connected world of ecommerce. Thank you to our Rokt’stars, clients, investors, and partners for their ongoing support and joining us on our journey - we couldn’t have done it without you!

Join our team

2018

175 employees

2019

200 employees

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We’re proud of what we have built in our first decade and look forward to continuing to execute our vision of unleashing relevancy in ecommerce across the globe.

— Bruce Buchanan, Rokt Founder & CEO

2022

Secondary transaction: $2.4B

2022

Secondary transaction: $2.4B