only truly feel connected when belonging to a community - a sentiment rooted in Jim Beam’s two-century history of bringing people together. It’s in this spirit that they’re partnering with Muse and Rolling Stone to bring you the Jim Beam Welcome Sessions. This series invites you to view music differently, looking at the untold stories of the community behind international supergroup Muse. Check out the series so far below…
ive music has always had an intrinsic power in fostering belonging and community. Whether at a concert or shared festival field, strangers become friends because of a shared love for that artist or a mutual feeling behind a heart-wrenching lyric. A long celebrated belief that you
Episode 1
May 23, 2022
The Return
A celebration of the community that made Muse the band they are today, through a once-in-a-lifetime show bringing Muse back to their first stage - thanks to Jim Beam
L
Muse performing at the Cavern club in front of fans, some of the band’s old school friends, a few family members and Cavern owners
Dennis: Signed Muse's first record deal
Pippa: Booked Muse's first gig
By Ipsum
muse at
Cavern Exeter
WATCH THE PERFORMANCE FILM
by WILL “ILL WILL” LAVIN
IT TAKES A VILLAGE TO RAISE AN ARTIST
READ THE ARTICLE
— Chris Wolstenholme
If it wasn’t for
the desire to
support each
other in
a community,
I don’t think
we’d be here,
to be honest"
Jim Beam’s Home
Read More
Watch Now
Muse Leaving
Home
I
n this episode of #WelcomeSessions, we hear what it was like for Muse to leave home in search of acceptance abroad. Growing up, the band were inspired by the work of other American rock bands, but “America seemed like such a big, impossible dream,” according to their lifelong friend
Episode 1
Watch Now
A live performance of Muse’s new hit single, “Compliance,” beginning with an ode to the community that raised them.
Read More
"
Episode 1
The Return
The Return
he last time Muse set foot onstage together was two and a half years ago in Lima, Peru, the final date of their Simulation Theory world tour. The show was an explosive, sci-fi circus rife with majestic dystopian themes, and laser-tag neon
lighting. These bandstand theatrics have been a trademark of
the trio’s live shows for almost two decades, but for their first gig since 2019, they’re taking a different approach. Thanks to Jim Beam, the band is returning to their hometown, for an intimate performance in front of the community that raised them.
MUSE’S
RETURN HOME
T
Pippa: Booked Muse's first gig
Dennis: Signed Muse's first record deal
Muse performing at the Cavern club in front of fans, some of the band’s old school friends, a few family members and Cavern owners
Read More
Read More
Watch Now
Watch Now
S
ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid e.
Episode 2
LYRICAL COMMUNION
I
n this episode of #WelcomeSessions, you catch a glimpse into Muse’s creative process and how their songs have united fans whether in stadiums or in festival fields, strangers become friends because of a mutual feeling behind a heart
Episode 1
Muse Leaving
Home
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist.
I
impossible dream,” according to their lifelong friend Tom Kirk. Fortunately, through hard work and a stroke of luck, they had the opportunity to open for The Foo Fighters and the Red Hot Chili Peppers on American tour in 2000, and found an incredible sense of community from these bands and their deeply welcoming fan bases. Thanks to live music, we all find community.
n this episode of #WelcomeSessions, we hear what it was like for Muse to leave home in search of acceptance abroad. Growing up, the band were inspired by the work of other American rock bands, but “America seemed like such a big,
June 24, 2022
I
n this episode of #WelcomeSessions, you catch a glimpse into Muse’s creative process and how their songs have united fans whether in stadiums or in festival fields, strangers become friends because of a mutual feeling behind a heart wrenching lyric. We see how lyrics have the
LYRICAL
COMMUNION
STAY TUNED June 29, 2022
Episode 2
Tom Kirk. Fortunately, through hard work and a stroke of luck, they had the opportunity to open for The Foo Fighters and the Red Hot Chili Peppers on American tour in 2000, and found an incredible sense of community from these bands and their deeply welcoming fan bases. Thanks to live music, we all find community.
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist.
I
n this episode of #WelcomeSessions, you catch a glimpse into Muse’s creative process and how their songs have united fans whether in stadiums or in festival fields, strangers become friends because of a mutual feeling behind a heart wrenching lyric. We see how lyrics have the
LYRICAL
COMMUNION
Episode 2
Tom Kirk. Fortunately, through hard work and a stroke of luck, they had the opportunity to open for The Foo Fighters and the Red Hot Chili Peppers on American tour in 2000, and found an incredible sense of community from these bands and their deeply welcoming fan bases. Thanks to live music, we all find community.
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist.
Episode 2
Episode 2
Episode 2
Episode 2
Episode 2
Episode 2
by Kwasi Boadi
Muse Fosters Community
Between the Lines of Your Favorite Song
READ THE ARTICLE
Read More
Read More
— Hannah Chandisingh
"
And when they break out these really powerful songs, when you actually realize that you and the person next to you are both in floods of tears, [there’s this sense that] ‘I don’t know you, but I love you.”
Jim Beam #WelcomeSessions celebrates live music’s ability to turn strangers into friends, and friends into family.
July 29, 2022
S
ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid e.
STAY TUNED SEPTEMBER 2, 2022
Episode 3
FAN
COMMUNITY
M
usic is about more than fandom —it’s about being part of something bigger. In this episode we explore that going to a gig is about more than just the ‘music’ — it’s about the people you shared the experience with, whether fleeting or longer, the friends you find along the way.
M
usic is about more than fandom —it’s about being part of something bigger. In this episode we explore that going to a gig is about more than just the ‘music’ — it’s about the people you shared the experience with, whether fleeting or longer, the friends you find along the way.
FAN
COMMUNITY
STAY TUNED SEPTEMBER 2, 2022
Episode 3
July 29, 2022
We dig beneath the live music frills to explore how strangers in the crowd become quick friends by talking to the supergroup and their most passionate fans – thanks to Jim Beam
— Hannah Chandisingh
"
And when they break out these really powerful songs, when you actually realize that you and the person next to you are both in
floods of tears, [there’s this sense that] ‘I don’t know you, but I love you.”
Read More
Read More
by Kwasi Boadi
Muse Fosters Community Between the Lines of Your Favorite Song
READ THE ARTICLE
June 29, 2022
M
usic is about more than fandom —it’s about being part of something bigger. In this episode we explore that going to a gig is about more than just the ‘music’ — it’s about the people you shared the experience with, whether fleeting or longer, the friends you find along the way.
FAN COMMUNITY
Episode 3
JULY 29, 2022
We dig beneath the live music frills to explore how strangers in the crowd become quick friends by talking to the supergroup and their most passionate fans – thanks to Jim Beam
— Chris Wolstenholme
"
If it wasn’t for
the desire to
support each
other in
a community,
I don’t think
we’d be here,
to be honest"
Read More
Read More
by WILL “ILL WILL” LAVIN
IT TAKES A VILLAGE TO RAISE AN ARTIST
READ THE ARTICLE
JULY 29, 2022
wrenching lyric. We see how lyrics have the power to connect us, to unite us in a moment. Regardless of where you come from or what language you speak, music empowers us to come together over something we love.
power to connect us, to unite us in a moment. Regardless of where you come from or what language you speak, music empowers us to come together over something we love.
power to connect us, to unite us in a moment. Regardless of where you come from or what language you speak, music empowers us to come together over something we love.
Pippa: Booked Muse's first gig
Dennis: Signed Muse's first record deal
Muse performing at the Cavern club in front of fans, some of the band’s old school friends, a few family members and Cavern owners
Muse super fans raising a Jim Beam at the Cavern Club, Exeter
Fans coming together to enjoy a Muse live performance at Tempelhof Sounds, Berlin
Friends become family, witnessing Muse’s return home in Exeter at the Cavern Club
Pippa: Booked Muse's first gig
Dennis: Signed Muse's first record deal
Muse performing at the Cavern club in front of fans, some of the band’s old school friends, a few family members and Cavern owners
Must be over 25+ to enter. Must live in the US.
Sweepstakes Terms & Conditions
Y
Y
buddy over a glass of whiskey, we want to hear about it.
Below, comment to let us know when you felt that communal spirit at your favorite artist’s show. What’s in it for you? Two tickets for you and your favorite concert companion to see Muse at an intimate show at the Jim Beam distillery in Clermont, KY.
The processing of your personal data is subject to the
Rolling Stone Privacy Policy.
ou’ve heard a bit of the story behind Muse’s music community and now it’s time to share yours! If you’ve ever gone to a show and met a new friend, sparked an unexpected love interest,
or converted a face in the crowd to a drinking
Enter for your chance to win
a trip to see Muse play at our home
June 29, 2022
JULY 29, 2022
Sweepstakes
Sweepstakes
Episode 3
Episode 3
Episode 1
Episode 1
Sweepstakes
Sweepstakes
Episode 3
Episode 3
S
ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid e.
STAY TUNED SEPTEMBER 30, 2022
Episode 4
Banded Together
D
elve into the deep-seated brotherhood that has formed over the years to create the Muse we see on-stage today. Show what it means to each of them to have that lifelong community on & off-stage.
We dig beneath the live music frills to explore how strangers in the crowd become quick friends by talking to the supergroup and their most passionate fans – thanks to Jim Beam
by WILL “ILL WILL” LAVIN
READ THE ARTICLE
More than just the music: How Muse Inspire Unity Among Their Most Dedicated Fans
Read More
Read More
— Helen Rose
I love the music, but actually it’s the friendships I’ve got out of being part of
this fandom that make it for me”
"
Episode 4
Episode 4
Episode 3
Episode 3
D
Delve into the deep-seated brotherhood that has formed over the years to create the Muse we see on-stage today. Show what it means to each of them to have that lifelong community on & off-stage.
Banded
Together
Episode 4
STAY TUNED SEPTEMBER 30, 2022
Jim Beam #WelcomeSessions celebrates live music’s ability to turn strangers into friends, and friends into family.
"
I love the music, but actually it’s the friendships I’ve got out of being part of
this fandom that make it for me”
— Helen Rose
Read More
Read More
by WILL “ILL WILL” LAVIN
More than just the music: How Muse Inspire Unity Among Their Most Dedicated Fans
READ THE ARTICLE
Episode 4
Episode 4
Episode 4
Episode 4
D
elve into the deep-seated brotherhood that has formed over the years to create the Muse we see on-stage today. Show what it means to each of them to have that lifelong community on & off-stage.
Banded Together
STAY TUNED SEPTEMBER 30, 2022
Episode 4
Jim Beam #WelcomeSessions celebrates live music’s ability to turn strangers into friends, and friends into family.
"
— Hannah Chandisingh
And when they break out these really powerful songs, when you actually realize that you and the person next to you are both in
floods of tears, [there’s this sense that] ‘I don’t know you, but I love you.”
Read More
Read More
READ THE ARTICLE
Muse Fosters Community Between the Lines of Your Favorite Song
by Kwasi Boadi
June 29, 2022
June 29, 2022
JULY 29, 2022
Muse super fans raising a Jim Beam at the Cavern Club, Exeter
Fans coming together to enjoy a Muse live performance at Tempelhof Sounds, Berlin
Friends become family, witnessing Muse’s return home in Exeter at the Cavern Club
Pippa: Booked Muse's first gig
Fans coming together to enjoy a Muse live performance at Tempelhof Sounds, Berlin
Friends become family, witnessing Muse’s return home in Exeter at the Cavern Club
Muse super fans raising a Jim Beam at the Cavern Club, Exeter
Fans coming together to enjoy a Muse live performance at Tempelhof Sounds, Berlin
Friends become family, witnessing Muse’s return home in Exeter at the Cavern Club
by WILL “ILL WILL” LAVIN
READ THE ARTICLE
Banded Together: Muse’s Story Runs Deep in Their Brotherhood
Read More
Read More
— Chris Wolstenholme
As individuals,
all three
Of us are verY different
people, but
we’ve always
been there
to support
each other.”
"
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist
S
ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid e.
STAY TUNED OCTOBER 26, 2022
Episode 5
It takes
a village
T
he Final episode will showcase why community is so essential to Jim Beam, with parallels drawn from Muse. Whether bourbon or music, both successes run family deep – a culmination of the people who have influenced them and made them what they are today.
Jim Beam's Home
Jim Beam's Home
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist
"
As individuals,
all three
Of us are verY different
people, but
we’ve always
been there
to support
each other.”
— Chris Wolstenholme
Read More
Read More
by WILL “ILL WILL” LAVIN
Banded Together: Muse’s Story Runs Deep in Their Brotherhoo
READ THE ARTICLE
June 29, 2022
T
he Final episode will showcase why community is so essential to Jim Beam, with parallels drawn from Muse. Whether bourbon or music, both successes run family deep – a culmination of the people who have influenced them and made them what they are today.
It takes
a village
Episode 5
STAY TUNED October 26, 2022
"
— Helen Rose
I love the music, but actually
it’s the friendships
I’ve got out of being part of this fandom that make it for me”
Read More
Read More
READ THE ARTICLE
More than just the music: How Muse Inspire Unity Among Their Most Dedicated Fans
by WILL “ILL WILL” LAVIN
Witnessing a music community reborn in real time, Jim Beam celebrates the people behind every artist
JULY 29, 2022
T
he Final episode will showcase why community is so essential to Jim Beam, with parallels drawn from Muse. Whether bourbon or music, both successes run family deep – a culmination of the people who have influenced them and made them what they are today.
It takes
a village
STAY TUNED October 26, 2022
Episode 5
JULY 29, 2022
Family ties: Father and Son Fred and Freddie
Brotherly bond: Muse prepares to step on stage at Tempelhof Sounds festival, Berlineal
Fred Noe, Jim Beam’s 7th Generation Master Distiller of the James B. Beam Distillery (left) & Freddie Noe, Master Distiller of the Fred B. Noe Distillery (right)
Bonding moment: Muse backstage at the Tempelhof Sound festival, Berlin
The path to success is not paved alone — it begins with a passion, and comes to life thanks
to the communities of people who support & uplift us along the way.
by WILL “ILL WILL” LAVIN
READ THE ARTICLE
Read More
Read More
Home is Where
the Heart is
"
— Fred Noe
It takes a village to make our distillery run."
Fred & Freddie show Muse the passion for craft, It all began with a love of bourbon, and a point of view on how to do it right. As having a glass of bourbon with someone else who appreciate it forms a relationship
Fred, Freddie & Muse discuss the similarities between the Jim Beam & band’s path to success, rooted in the communities that supported them.
Fans coming together to enjoy a live performance by Muse at the Jim Beam distillery in Louisville Kentucky
Community of fans come together over music as Muse takes centre stage in front of the Jim Beam American outpost
"
— Fred Noe
It takes a village to make our distillery run.”
Read More
Read More
by WILL “ILL WILL” LAVIN
Home is Where
the Heart is
READ THE ARTICLE
The path to success is not paved alone — it begins with a passion, and comes to life thanks to the communities of people who support & uplift us along the way.
Fred, Freddie & Muse discuss the similarities between the Jim Beam & band’s path to success, rooted in the communities that supported them.
Fans coming together to enjoy a live performance by Muse at the Jim Beam distillery in Louisville Kentucky
Community of fans come together over music as Muse takes centre stage in front of the Jim Beam American outpost
Jim Beam’s 7th Generation Master Distiller of the James B. Beam Distillery & Freddie Noe, Master Distiller of the Fred B. Noe Distillery and Muse toast to their community connections.
"
As individuals,
all three
Of us are verY different
people, but
we’ve always
been there
to support
each other.”
— Chris Wolstenholme
Read More
Read More
READ THE ARTICLE
by WILL “ILL WILL” LAVIN
Banded Together: Muse’s Story Runs Deep in Their Brotherhood
The path to success is not paved alone — it begins with a passion, and comes to life thanks to the communities of people who support & uplift us along the way.
Fred, Freddie & Muse discuss the similarities between the Jim Beam & band’s path to success, rooted in the communities that supported them.
Fans coming together to enjoy a live performance by Muse at the Jim Beam distillery in Louisville Kentucky
Community of fans come together over music as Muse takes centre stage in front of the Jim Beam American outpost
Jim Beam’s 7th Generation Master Distiller of the James B. Beam Distillery & Freddie Noe, Master Distiller of the Fred B. Noe Distillery and Muse toast to their community connections.
Jim Beam’s 7th Generation Master Distiller of the James B. Beam Distillery & Freddie Noe, Master Distiller of the Fred B. Noe Distillery and Muse toast to their community connections.
Fred & Freddie show Muse the passion for craft, It all began with a love of bourbon, and a point of view on how to do it right. As having a glass of bourbon with someone else who appreciate it forms a relationship
Fred & Freddie show Muse the passion for craft, It all began with a love of bourbon, and a point of view on how to do it right. As having a glass of bourbon with someone else who appreciate it forms a relationship
