RxSS Brand Guide

MISSIONTo make lives better by empowering consumers and simplifying the complex world of prescription drugs.

VISIONTo deliver a trusted and simplified pharmacy experience for everyone.

WHAT WE DORx Savings Solutions combines patented clinical technology with a comprehensive engagement platform that empowers employers, health plans and their members to take control of their pharmacy spend. Our solution layers on top of a client’s existing pharmacy benefit to provide unbiased, personalized prescription guidance. Savings suggestions are delivered proactively to individual members, along with simple steps for converting to lower-cost options.

BRAND GUIDE

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LOGO, TYPE + COLOR

VISUAL ELEMENTS+ MULTIMEDIA

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Welcome to the Rx Savings Solutions (RxSS) Digital Brand Guide. Inside you’ll find information intended to clarify the strategic intent of our brand and to enable consistent expression across every touchpoint. Click on the topics in the side navigation to explore.

Usage

Font

LOGO, TYPE

Hover to see reverse logo

OUR LOGOIt is important to maintain the visual symbol of our brand in consistent, cohesive ways for both internal and external uses. In recent years, other brands in our space have leveraged the words “Rx Savings” in some way. In 2021, we sought to refresh our overall brand, anchored by a logo that’s as distinctive as our solution.The characters r-x-s-s give us a unique, more flexible “short name” that plays better with the icon and focal point of the logo. We display both the abbreviation and full name to ensure/reinforce brand recognition.

STACKED LOGO MARKWhen space is limited and the standard, horizontal RxSS logo format cannot be used, it may be acceptable to use a stacked logo version.

Hover to see reverse logo

LOGO ICON SIGNIFICANCEOur logo is not just a logo. The icon helps to tell our story. It is a focal point of our logo. The shapes have abstract representation of pill forms to help reinforce the nature of our company our mission of lowering pharmacy spend.Each of the four abstract capsule forms represents the groups we serve—health plans, employers, strategic partners and the soul purpose of our company’s mission, our members. The teal dots also tie back to our history and where we began. Together, the connected forms symbolize a symbiotic relationship and how all parties benefit when members save.Our icon should not be used on its own or separately from the full name or acronym of our logo unless approved by RxSS Brand Marketing team.

STRATEGICPARTNERS

HEALTHPLANS

EMPLOYERS

MEMBERS

TAGLINEOur tagline "Simplify Pharmacy. Save Money.®" is used sparingly throughout our brand marketing materials.The registration mark (®) on the tagline should be used in the first prominent appearance of our tagline in any text (ex: documentation) or visual display (ex: corporate PowerPoint). Any repeat use of our tagline does not need to use the mark.

The ® symbol is used to indicate our tagline is registered with the USPTO. In instances where the tagline is shown very small, you do not need the ® symbol as it will not appear legible.

CLEAR SPACEA minimum amount of space is required around the RxSS logo. Fifty percent of the width and height of the “s” from the edge of the page, text or image. This is the minimum space required and should be increased if possible to allow the logo to be clearly visible. The “s” space is dependent on the size of the logo being placed.

Rx Savings Solutions clearspace boundaries box

LOGO DO'S Our logo and its components are valuable and should always be used according to our guidelines, not being redrawn, altered or added to in any way. The full name “Rx Savings Solutions” should be paired with the mark whenever possible. The registered trademark symbol (®) on the RxSS logo should be used in the first prominent appearance of our logo in any text (ex: documentation) or visual display (ex: website header). Any repeat use of our name or logo does not needto use the mark.The ® symbol is used to indicate our mark is registered with the USPTO and we have exclusive rights, including the right to exclusive use of the mark and the products/services for which it is registered. In instances where the logo is shown very small, you do not need the ® symbol as it will not appear legible.

LOGO DON'TSIn order to maximize brand visibility, the scale and format are important to maintain the integrity of the logo wherever it appears. The following are examples of what not to do. In order to mIn order to maximize brand visibility, it’s important to maintain the integrity of the logo wherever it appears. The following are examples of what not to do.aximize brand visibility, it’s important to maintain the integrity of the logo wherever it appears. The following are examples of what not to do.

CO-BRANDINGThere are times when the RxSS logo is co-branded with another logo (i.e. client or strategic partner). The following logo lockup is our brand standard. The RxSS logo will always come first unless the client makes a specific request or in the instance they are a health plan client. When co-branding, always use the primary RxSS logo (shown below). In order to mIn order to maximize brand visibility, it’s important to maintain the integrity of the logo wherever it appears. The following are examples of what not to do.aximize brand visibility, it’s important to maintain the integrity of the logo wherever it appears. The following are examples of what not to do.

The “s” spacing guideline (see previous “Clear Space” section) is followed in the distance of the vertical line and the RxSS logo, as well as the distance between the vertical line and the client mark. Ensure the RxSS logo and client logo are relatively the same size visually and carry the same weight to avoid any discrepancy in hierarchy between the brands.

BRANDING REQUESTSThe RxSS Marketing Team is responsible for the overarching external and internal branding strategies for the company. Our primary goal is to maintain the focus (or affiliation) on our main brand identity, Rx Savings Solutions, and supporting our brand salience (degree to which a brand is thought of or noticed when making a purchasing decision). Expanding into various or multiple (internal and external) logos, names for products, teams, programs, etc. could dilute our primary brand identity/name recognition. However, as our company continues to grow and evolve over time, we may find instances to expand our brand architecture into sub-brands, brand extensions, etc.

Requests for ad-hoc logos and wordmarks, or naming for products, programs, or departments, must be carefully reviewed, prioritized and approved by Marketing. All requests should have a strong business case and rationale. If any approved name or logo needs a registered trademark, RxSS Marketing will help facilitate with McKesson Intellectual Property to submit the official paperwork with USPTO.

REQUEST LOGO

TYPOGRAPHY

DOWNLOAD FONT

Helvetica Neue

Primary Marketing Materials, Design, Multimedia

COLOR PALETTEAs of December 2020, we have refreshed our color palette to the colors listed below. Any materials you may see using colors outside of this palette are outdated and should be updated to reflect the approved brand colors.

TINTS AND SHADESTints (lighter color values) and shades (darker color values) also can be used to complement and support the color palette. When using tints and shades, be consistent with the values specified for each color.HOVER TO SEE HEX VALUE

Dark Blue#003B57

Orange#EB6600

Medium Blue#0077A3

Teal#00BCF2

Green#28693C

Dark Grey#333333

WGAC STANDARDSThese colors are compliant with the WCAG standardsfor large (>14pt) copy and graphical objects. Reference thumbnails below for compliant background colors.

TEAL ORANGE WHITE

DARK BLUE DARK GREY

WHITE

DARK BLUE DARK GREYWHITE

Competing Background

Spacing and Alteration

Orientation

Color Change

Contained Poorly

Improper Stacking

Full Color + White

Black

1 Color

2 Color

#003B57

#00BCF2

#0077A3

#001A2B

#5ED9FF

#BDECFF

#F2FBFF

#401C00

#7B3500

#C45300

#EB6600

#FFA158

#FFD9BO

#104F28

#28693C

#5B9A68

#94C599

#D2EAD3

#F6FBF6

#033319

#555555

#767676

#989898

#BABABA

#DBDBDB

#F5F5F5

#FFFFFF

#333333

#000000

CMYK 100 74 42 34RGB 0 59 87PMS 302 C

CMYK 3 73 100 0RGB 235 102 0PMS 152 C

CMYK 84 35 92 26RGB 40 105 60PMS 7483 C

CMYK 88 45 19 1RGB 0 119 163PMS 7690 C

CMYK 67 4 0 0RGB 0 188 242PMS 2985 C

CMYK 69 63 62 58RGB 51 51 51PMS 447 C

LARGE COPY (>14pt) AND GRAPHICAL OBJECTS

These colors are compliant with the WCAG standards for small (<14pt) copy and graphical objects. Reference thumbnails below for compliant background colors.

SMALL COPY (<14pt) AND GRAPHICAL OBJECTS

WHITE

DARK BLUE DARK GREY

TEAL WHITE

CLICK LEFT TO BUILD ICON

*text use only

CLICK THROUGH FOR EXAMPLES OF ACCEPTABLE LOGO USE

CLICK THROUGH FOR EXAMPLES OF IMPROPER LOGO USE

PRIMARY COLORS

Improper Scaling

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial

Secondary Microsoft files: Word, Powerpoint

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto

Secondary Email design

PRODUCT MARKSA handful of proprietary products developed by RxSS have visual word marks. Use only the words in the product name for body copy and general text and include the appropriate trademark or registration character on the first mention. Otherwise, treat them as logos when displayed. Examples of these product marks include: RxSS Plus, Adjudify, and Adjudilite.

HOME

LOGO, TYPE + COLOR

VISUAL ELEMENTS+ MULTIMEDIA

RESOURCES

We also strive to steer away from "step-and-repeat" style logo patterns and to use our logo in a more thoughtful and sophisticated/elevated manner. For questions, clarifications or any proposed additions or exceptions to the Brand Guidelines, please contact the Brand Team.

BRANDED ITEMSAll branded swag and apparel needs to be reviewed and approved by the Brand Team before being displayed or used in production to ensure logo display and logo colors are following brand guidelines. For apparel, (jackets, tshirts, etc) we prefer not to have competing elements such as apparel brand logos prominently displayed on a left/right chest while our RxSS logo is also prominently displayed on the other chest, but on a case-by-case basis, we may support/approve.

CONTACT THE BRAND TEAM

PROHIBITED LOGO USE See images below for examples of prohibited logo use on items.

Not enough contrast between logo icon and background

APPROVED LOGO USE See images below for examples of approved logo use on items.

Full Color

White

White + 1 Color

Do not use our logo in astep-and-repeat pattern

Logo is displayed toosmall for this space

Logo is displayed toolarge for this space

Good placement on shirt with no competing logos/branding

Good use of contrasting whitelogo on teal background

Good size and use of the stacked logo for imprint area

Good size and use of color + white logo on a dark background

Helvetica Neue is our brand typeface for all print and digital materials unless noted otherwise. This should be used for all instances of headline and body copy. The font family consists of a wide variety of weights and variations for all use cases. System font compatibility issues can occur for Helvetica Neue in Microsoft Office applications like Microsoft Word and PowerPoint with certain external parties or devices, in which case Arial and Arial Bold Narrow are approved substitute fonts for RxSS team members to use in day-to-day documents, presentation files, etc.

For native mobile apps, the use of native platform fonts (SF Pro on iOS and Roboto on Android) is approved due to licensing restrictions as well as to provide a more native experience.

ICONOGRAPHYOur icons act as visual cues and enhance our message to our audience. These icons follow the simple/clean design theory that we strive for and can be used to simplify messaging, create infographics, or relate a complex message in a more visual method. Icons should be consistent across the brand and portray a professional yet friendly feel.

We have a variety of graphic elements that create a unique look and make our brand recognizable. These elements can be emphasized or played down individually to add visual interest and enhance our storytelling. We utilize a modern and streamlined design theory that is represented with shapes, textures, letter forms and color. When used consistently, these elements create continuity among our brand materials.

INFOGRAPHICInfographics should be simple and engaging and used as visual representations to communicate information or data quickly and clearly. Create using only brand colors and graphics that maintain the RxSS brand look and feel.

GRAPHIC VISUALSGraphic visuals are not commonly used in our brand, but when they are they will follow the “flat design” look and feel. Flat design is a minimalistic modern style that uses a minimum of elements and excludes any type of complex colors, gradients, highlights and other shiny, textured, shadowed effects. These graphics will only be created using brand colors and used when additional visuals are needed to help depict the messaging and add visual interest.

PNG DOWNLOAD

MOTION GRAPHICSWhen using the RxSS logo and lower thirds in video, only use approved brand animations and templates. These can be found on SharePoint or through the Content & Brand Marketing team.

When using text on screen, use simple fade in/out animations over solid backgrounds of RxSS brand colors. Never animate another company or client’s logo without permission. All animations should be vector-based with the exception of photos, and the use of texture should be minimal.

BACKGROUNDSBackground colors and textures may be used only when following the WCAG Compliance Contrast rules. We use an array of halftone patterns and blended icon textures in order to create depth and contrast within our brand materials. Backgrounds and textures can dramatically change the look and feel of a piece, adding a background and making a visual feel complete.

Using the icon from our logo as a watermarked, abstract background element is another way to carry our branding through various materials. Background colors, textures and overlays must be subtle and not divert attention from the overall design and messaging. They should only be used to add visual appeal and interest.

IMAGERYImagery must be used in a very thoughtful and deliberate manner. When the format requires photography, the image needs to be lifestyle focused and meant to evoke positive feelings and show the “end user/member” as a real person living their life. Imagery should use natural lighting and not look overly posed. All age ranges and ethnicities are welcomed to help reiterate that our solutions are for all eligible members.

RxSS uses video and motion graphics primarily to tell our members’ stories and bring our products and solutions to life. The combination of movement and audio should be used to evoke positive feelings and effectively communicate key messages, not simply to be flashy. Due to the time and resources required, it’s important to evaluate whether video or motion graphics are needed to accomplish the desired goal or if a static design is sufficient. Please reach out to the Content & Brand Marketing team if you have a video need.