Ages 3-5
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What preschoolers (& their parents) care about
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Toy Story 5 Band-Aids, walkie- talkies, action figures … everything
Buzz, Woody, Jessie and the rest of the gang never really went away… but they’re back with a vengeance this shopping season.
Buy Miss Mouth’s Messy Eater Stain Spray in bulk
Your kid will come home covered in mystery stains. Paint? Food? This magic treatment somehow gets it all out.
It’s Ms. Rachel’s nation
First, she won YouTube. Then Netflix. Now the educator is licensing her likeness to products — and new toys just dropped for the littles in your life.
You can be proud of your li’l Picasso… and frustrated by the clutter it causes
Hand turkeys are so cute! You may ask, “Where do I put these priceless works of art?” Look no further (trash is OK too — promise!).
Big feelings are OK
Emotional intelligence is built into the curriculum for preschoolers, not an afterthought.
Stock up on sick-day essentials for the whole family
There’s no escaping sickness, especially at this age when boogers are so fun and exciting!
The nap mat makes a (state-mandated) daytime snooze super-cozy
Bonus points to the parents if you get one in their favorite color or with a cool character or animal pattern.
If you want it back, slap a label on it
Your kid might not be able to read their name yet, but their teachers can!
Bluey’s the top dog
Sorry, Paw Patrol. According to License Global, the Australian pup is winning the merch wars.
The status water bottle isn’t Owala
Shocking! It’s a Thermos. It’s nearly leakproof and as close to indestructible as a water bottle can get.
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Evergreen recommendation: Books (yes, seriously)
We Don't Eat Our Classmates is funny and, bonus points, features dinosaurs.
Healthy snacks for your little monsters
They’re growing like weeds, are always hungry and they love yogurt one day and hate it the next. Never enough food ideas!
Always have an extra (or 10)
Accidents — So. Many. Accidents. — happen. Live by the motto ABP (always be prepared) when it comes to life with preschoolers.
What’s in the (bento) box?!
Food is apparently better when it's separated into squares and circles. Parent pro tip: Buy two for each kid; the dishwasher can't run enough.
Emotional support is key (for you)
Caregivers share the anxiety of back-to-school season. Put self-compassion on the supply list.
It’s never too early to introduce analog
tonies, Yotos, digital disposable cameras, clocks and even iPods are screen-free devices that are loved by kids and parent-approved.
Universal preschool enrollment is at an all-time high
New York, California and other states are making pre-K more affordable. It’s a real win for the kids … and our wallets.
There are never enough lovies
Jellycat is beloved by adults, but they’re not picky at this age. If it’s cute and cuddly, add to cart.
Digital wellness starts… now
Not all screen time is created equal, says new guidance. Know the difference between mindless scrolling and high-quality content.
Parents are choosing joy and exploration over structure
Maybe it’s finances, maybe it’s ’90s nostalgia, but wanderlust is trending.
