Ages 13-18
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What high schoolers think matters
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Class of Y2K?
Low-rise jeans, baguette bags and rhinestones are hot. Blame TikTok, not nostalgia.
Skin care has matured
Anti-aging is less of an obsession for teens. It’s all about hydration now.
Analog trumps digital
When it comes to actual school supplies, nothing beats a fresh notebook and pens.
Blinged-out backpacks
For flair, bag charms and key chains are more important than locker decor.
Hoodies are part of the unofficial uniform
The Fear of God logo is the ultimate status symbol.
Dupes are a flex
Gen Z has romanticized the thriftiness of finding a cheaper version of expensive stuff.
Scarcity is the point
Limited-edition drops are getting kids’ attention now more than ever.
“It” bottle fatigue
The thirst for a trendy water bottle has been quenched. Utility beats virality.
Gen Z boys have their own beauty lane. It’s basic.
It’s not just girls who are reaching for CeraVe, Dove and Neutrogena products.
Phone cameras aren’t cool enough
Carrying a film or disposable camera is artsy and nostalgic.
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What your shoes say about you
Everyone wants the same sneakers (Adidas Sambas and New Balance 550s) — but which colors and styles are coolest?
The highest-tech laptop
Parents and students are seeking out AI capabilities as a defining spec.
The status backpack
A black JanSport is about as cool as you can get.
Streetwear everywhere
Hellstar and Stüssy are two of the most popular brands.
Hacky sack is back
A ‘90s stoner trend has returned for Gen Z.
Can’t believe it’s butter
High schoolers aren’t too old to enjoy the delights of a trendy squishy.
Three brands reign supreme
Apple, Nike and Victoria's Secret logos generate the most respect.
Polos are poppin’
What was once a uniform staple is now a key part of the preppy revival.
The year of yearning
Moody, Brontë-inspired gothic aesthetics with lace and candles are trending.
Treat culture is king
Teens say trinkets like lip gloss and plushies help them cope with the world.
