At the Digital Shelf Institute (DSI), our mission is to cultivate a leadership community that shapes the future of commerce. Our commitment to community, content, and education helps us advance the growth of our industry.
DIGITAL SHELF INSTITUTE
The DSI unites top digital shelf leaders from the most innovative global brands and retailers, both large and small.
Become a member to access the community.
The DSI publishes valuable, solution-focused industry content to empower our community to drive growth and change at their organizations.
The DSI advances professional development for next-generation digital shelf leaders, helping them increase team capabilities.
Become a member to access our educational content.
Understanding the Digital Shelf?
When a shopper engages with your brand or retail store through a digital touch point, such as an online store or shopping app, they’re interacting with the digital shelf. Shoppers engage with brands and retailers — and discover, research, and buy new products — all on the digital shelf.
Le digital shelf englobe tous les différents points de contacts digitaux utilisés par les consommateurs en interaction avec les marques pour chercher, découvrir et acheter des produits.
• Retail sites
• Direct-to-consumer (DTC) sites
• Third-party (3P) marketplaces
• Shopping apps
• Social commerce
The Difference Between the Digital Shelf and Ecommerce
Without the digital shelf, there would be no ecommerce. While these two concepts may sound like synonyms, each has a unique role to play within our industry.
“Becoming a member of DSI has helped me lead Barcel’s entry into the digital commerce channel. I’ve been able to build a network of others in the space for networking and learning, as well as share our journey.”
- Zachary Rubin,
Director of Ecommerce
& Marketplace, Zephyr
BECOME A MEMBER
"The DSI is a perfect community forum to hone in on your personal ecommerce knowledge and skills while also providing you access to industry leaders who bring tremendous value to the space. Our organization is undergoing a digital transformation like many. However, through the DSI, we consistently feel like we were set up for success and given the knowledge and expertise to continuously optimize our online sales channels."
Diretor Alternative Sales & Distribution, Barcel USA
• Digital Shelf: The digital shelf is the place. The entire digital ecosystem exists on the digital shelf.
• Ecommerce: Ecommerce is the action. The action of buying and selling on the digital shelf is ecommerce.
Digital Shelf: The digital shelf is the place. The entire digital ecosystem exists on the digital shelf.
Ecommerce: Ecommerce is the action. The action of buying and selling on the digital shelf is ecommerce.