On-Demand Webinars
ON-DEMAND
P&Ls Under Pressure: The Omni Retailer P&L and How It Impacts Brand Profitability
How retailers look at their P&L and areas of collaboration with brands and retailers to find mutual profitability.
SERIES
The Digital-First Omnichannel Strategy Series
A series of content and conversations with brand executives and thought leaders about how to evolve your organization, partnerships, and tech to deliver the best commerce experience anywhere and everywhere you need to be.
SERIES
The D2C Strategy
Playbook Series
A series of content and conversations with brand executives and thought leaders about how to create your playbook for a successful Direct-to-Consumer (D2C) strategy.
series
Digital Shelf Virtual Summit Series
The series was originally planned to be presented in-person at the Digital Shelf Summit in Boston in May. Given the concern surrounding the COVID-19 pandemic — and the increasing importance of ecommerce and delivery during this period for brands and retailers — the DSI and Salsify decided to cancel the in-person event and refocus the agenda into a series of digital experiences.
Become A DSI Member
The Digital Shelf Institute (DSI) is a commerce community for digital leaders to consume and contribute to actionable content, continue to learn and define the future of commerce.
Guided by a member-driven agenda, the DSI provides resources, tools and education to empower its members to drive digital shelf growth.
JOIN TODAY
The Full Revenue Impact of Retailer Ad Platforms
The DSI study and calculator outlines a new framework for calculating the full revenue impact of retail media spend.
6 videos
1 hr, 36 min
The 202X Recession: Economic Insights Report for Brands
This report will look at the economic impact of COVID-19, outline its similarities with the Great Recession, and break down the lessons...
8 videos
2 hr, 5 min
Lessons for Established Brands: How D2C upstarts are transforming CPG
This research report from the Digital Shelf Institute compiles data from hundreds of VC investments to unpack the scale and scope...
10 videos
2 hr, 21 min
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2 videos
34 min
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6 videos
1 hr, 46 min
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12 videos
2 hr, 3 min
Partner Content
As the DSI we want to ensure our community has access to the best content out there, including from our partners. In this section you will find relevant research and content that our partners have published and be directed to their sites to view it.
FRAMEWORK
The DSI Member’s Framework for Digital Shelf Performance
We partnered with Profitero, a leading ecommerce analytics platform, to create...
REPORT
P&Ls Under Pressure
Profit & Loss (P&L) Statements are under pressure for both manufacturers and retailers and there must be a focus on what levers to pull to increase profitability.
report
Digital Shelf Decoded
How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point
report
Executive Insights: The Primary Drivers of Ecommerce Profitability Across the Digital Shelf
In the old world, where ecommerce often comprised less than 15% of a company’s sales, improving the profitability of online channels wasn’t a priority. But as companies see the proportion of ecommerce sales increase dramatically, the urgency has arrived. This report provides insights into what drives profitability in ecommerce and how we can improve it.
FIRST MOVER
SHEARED: CPG Guide for eCommerce & Digital Transformation
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read more
read more
BOBSLED
The Amazon Maturity Matrix - 6 Factors That Drive Results On Amazon
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read more
WARC
Introducing the WARC dComm Index™ and how to win on Instacart!
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read more
Lorem Ipsum
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DSI Members
become a member
Cycle interactions (cycle next and cycle previous) allow users to cycle through a folder or group of objects at the click of a button. When a user clicks to activate this interaction, Ceros will automatically show the next object (or group) in your targeted carousel group while also turning off the visibility for all of the other assets in that group. Alternatively, you can use the cycle previous interaction to show the previous object in the carousel group.
Turn flat objects into multidimensional, dynamic content by adding a drop shadow. To apply a drop shadow, select the shape or image and add a shadow in the design panel. Experiment with the shadow color, blurriness, and position in relation to the asset.
Object states give you the ability to transform assets from a default state to a hover or click state.
Each CTA has a hover state where the square shape changes color and the y-position of the entire button changes.
To replace an image, select the png or jpeg on the canvas or in the layers panel and click the "Replace image" button, which is next to the image thumbnail in the design panel. Any applied animation to the original image will carry over to the new one.
Template - Article Hub
1280px x 5355px
The laptop and phone both utilize masking. To replace the image, expand the 'Mask Group,' select the image, and replace the image.
To change the color of the icons, select the Square shape or Circle shape in the "Icon" group, scroll down in the design panel, and select the desired color swatch.
1 video
57 min
16 videos
12 hr, 58 min
11 videos
7 hr, 9 min
10 videos
6 hr, 59 min
6 videos
1 hr, 36 min
Research
report & calculator
insights report
research report
read more
analytic partners
ROI Genomee Intelligence Report: The Advertising Evolution
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read more
mikmak
2022 ECOMMERCE GUIDE: Grocery Benchmark Report
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read more
mikmak
Beauty eCommerce Benchmarks and Insights Guide
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The Digital Shelf Institute (DSI) is a commerce community for digital leaders to consume and contribute to actionable content, continue to learn and define the future of commerce.
"Becoming a member of DSI has helped me lead Barcel’s entry into the digital commerce channel. I’ve been able to build a network of others in the space for networking and learning, as well as share our journey"
- Colette Richards, Director Alternative Sales & Distribution, Barcel USA
DSI Resources
ON-DEMAND WEBINAR SERIES
PARTNER CONTENT
RESEARCH
ON-DEMAND WEBINAR SERIES
PARTNER CONTENT
RESEARCH
VIDEOS
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report
Digital Shelf Decoded
How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point
EXECUTIVE EXPLAINER
Digital Shelf Maturity Curve
Brands must continuously adapt on the digital shelf to grow sales and market share. Succeeding at the scale and speed required demands unprecedented levels of automation and cross-functional...
EBOOK
What's Next for the PDP?
Brands often want to know what’s the "next thing" to prioritize on the PDP. But what works best for one manufacturer may not work for another because the competition for each category drives creative investments.
SERIES
The Digital Shelf
Playbook Series
Our webinar series introduces you to the most common milestones brand manufacturers face when optimizing their position on the digital shelf.
9 videos
7 hr, 10 min