What's New at Salsify
Commerce is constantly changing. Check out what’s new this quarter in the Salsify platform to help you win on the digital shelf.
Accelerate Retail Network Expansion
Power Commerce
More Scale
The ability to store related content in a centralized, non-repetitive manner.
Feature Bullets & Product Description Images
Target Partial Content Refresh
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Enhanced Content Self Service Property Mapping
Enhanced Content enables brands to publish below-the-fold layouts to their product pages and drive conversion (a 15% increase in conversion, on average)
Select the retailer(s) you want to publish to and easily map the retailer property to get started No need to request new retailers to be setup by Salsify Support or Customer Success - you can expand your digital footprint with the entire Salsify Enhanced Content retailer network easily on your own
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MuleSoft Certified Connector for Salsify
Fast: Build with reusable, configurable components rather than bespoke integrations to provide needed data to business partners in Salsify. Reliable: Use Salsify-built and validated components to integrate with upstream systems like their ERP, DAM, or data warehouse via API. Scalable: Managing a globally distributed ecosystem is hard. Scale easily by extending existing integrations and connectors to onboard new data.
Local Data Collection
Collect all information necessary to sell local products and offer an attractive assortment to consumers. Win local omnichannel experiences by engaging with your local ecosystem and collecting accurate local product content at scale.
Quickly engage and collaborate with local suppliers: thanks to a frictionless and personalized supplier onboarding process at the local level Publish product data more efficiently thanks to a data collection process adapted to local suppliers. Publish error-free local product data thanks to automated tools designed to optimize data quality
Enhanced Data-Collection Capabilities
Build a more responsive and scalable data-collection process.
More Usability
More Destinations
Q3 2022 - PRODUCTXM
Q1 2022
Enhanced Content for DTC
Brands can implement Salsify Enhanced Content to their DTC sites to better scale their business, reach more shoppers, and drive higher conversion.
Publish the same below-the-fold content for retailers to your DTC, accelerating time to value Use unique content to DTC to provide a differentiated brand experience Increase content digital reach, engage more shoppers, and deliver an elevated brand experience at every digital touchpoint One system of record for both above-the-fold and below-the-fold content ensures product accuracy, regardless of selling model
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Variant Options for Shopify
Create and order your channel-specific variant options and variant option values.
Have more control of your ecommerce product content directly within Salsify Avoid duplicate effort by defining these upfront and then flowing to Shopify Collaborate across teams with everyone working in a single platform
Automate Business Operations
Sites & Experiences Pre-Launch
Salsify Sites & Experiences supports a brand manufacturer’s need to not only develop and author scalable digital experiences, but also deploy those experiences to owned and emerging digital shelves - whether they are managed by Salsify or self-hosted by our customers/partners. The first case for Sites will be catalogs where brands can share a set of products and their details with both internal and external audiences, without needing to give them access to a Salsify account.
Amazon FBA Orders
Brands selling on Amazon Seller Central can now connect with Amazon FBA. FBA Orders will flow into Salsify to visualize in the performance report and inform strategic planning.
FPO
Product SKU Barcodes (i.e., UPC, GTIN, EAN) Vendor ID or Business Partner ID Vendor email
GS1 GDSN Maintenance Release Updates
GS1 issues quarterly maintenance updates that consist of community-requested changes including: new attributes, adjusted values, and minor error corrections As a fully certified GDSN data pool, Salsify is committed to incorporating all necessary changes into our GDSN product in a complete and timely manner The latest changes from this maintenance release include new attributes for dairy products, nutritional programs, and consumer products - as well as minor changes to several other attributes.
Salsify has updated our GDSN data pool attributes to incorporate all of the changes contained in the latest GS1 GDSN maintenance release (3.1.20).
CLICK FOR MORE INFORMATION
Now MuleSoft connector allows Salsify customers to use Salsify-built, MuleSoft-certified tooling to integrate with upstream systems via API. This integration into Salsify is done through reusable and configurable components in MuleSoft, rather than requiring bespoke, fully-coded integrations.
Walmart Marketplace Item Spec 4.5
A new target schema for the WMT Marketplace Item Spec 4.5 to upgrade customers from the current Item Spec 3.2 (deprecation date: October 1).
Automated product tax code assignment, lifting burden from customers to provide the correct tax codes Optimized attributes for better discoverability in Walmart search
Q2 2022 - PRODUCTXM
Q2 2022
Q3 2022
Q4 2021
Enables brands to make smaller product content updates without having to validate that their entire product catalog meets Target’s requirements.
Supported Partial Content Attributes:
Along with submitting the mandatory attributes:
Bulk Task Worksheet
When working across a family or an assortment of related products, users need an ability to review, edit and apply shared data across these products. Operating in bulk allows users to work more extensively within Salsify to enrich their content and to speed their ability to enrich + publish products. Enhancements include:
Fullscreen table experience REST to GraphQL. 87% faster page response time! DOUBLED the # of products supported in worksheet Apply values to all or selected products Responsive table, adjusts to content length/type
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Create custom rich media pages with the Salsify Enhanced Content Experience Builder and preview the layouts before they are live. Publish rich media in bulk to Walmart Canada for multiple products. Ensure product accuracy and brand experience consistency across your entire product assortment on Walmart Canada.
Walmart Canada Enhanced Content
Workflow: Advanced Task Search
“I wish there was a way to search by name. Because I work with specific SKUs, sometimes I want to be able to search the list by name/number to find those easier.”
Reduce wasted time/effort by making it easier to locate work (tasks) within the task list. Provide customers with more control over how their teams work within Salsify
Instacart Direct Connection: Canada
Publish engaging product pages on the Instacart Canada catalog with a streamlined direct connection.
Syndicate product content to the Instacart Canada catalog in near real-time Easily syndicate required localized content (both English and French content) Leverage enterprise-grade workflows and scalability of Salsify to collaborate with regional or global teams with ease
Go beyond product content to power the entire commerce experience
Custom Records Workflow
Workflow support for records!
Action non-product entities, that are modeled as Records in workflow Enrich color, material, brand, just as you would a product or digital asset Trigger custom records workflows manually or w/ event subscriptions
Activity Reporting
Have complete transparency on data changes in Salsify. Generate reports that showcase any data change in the platform.
Create a custom report of all activity across a product or set of products Customize which products to include, what events you care about, specific properties or channels, users, timeframe, and more Rerun reports ad hoc or on a schedule to stay on top of changes
“We need to see all product changes that were made each day in a report or download in order to report back to sales stakeholders when product information is updated and exactly what was updated.”
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Support for localized content in Canada (EN and FR)
Brands that leverage Salsify Enhanced Content see 15% increase in conversion rates
Amazon Selling Partner API Enhancements
Cascaded Scoping: Enabling brands to select the category/sub-category/item type keyword that best applies to their products Validation Improvements: Conditional requirement rules to help reduce validation errors of certain contingent attributes Expanding publishing capabilities to:
Continuing the global expansion of capabilities on the unified Amazon Selling Partner API
Poland Sweden Mexico Brazil
“I want the ability to sort my product variants on my D2C site.”
Customers need to easily be able to locate their tasks to efficiently execute their work. Advanced Task Search, allows an admin to define up to 10 searchable properties that can surface tasks by inputting values in the task list search bar.
Make it easier and faster to manage your business on the Salsify platform
Enhanced Validation Rules
Ensure increased accuracy and completeness of content with Conditional Validations:
“Would like to build out applicably scoped validations. ex) if a product has Hazardous Materials = Yes, then these x-number of additional properties become required.”
Allow validation rules to be contingent upon fields beyond their taxonomy Define conditional validation rules selections at both the global and taxonomy-node level Create conditional validations in a more efficient, user friendly way
Automated Insights Self-Service Configuration
Seamlessly setup new Insights reports and make changes to existing reports.
Get started with Salsify Automated Insights immediately Configure new reports with easy-to-follow Reports Configuration Setup Guide Simply make changes to existing reports: anything from changing a report title, to adjusting the user permissions, to adding/removing products
Usability and User Experience Updates
Recent investments in our user experience to make the platform easy to use and administer.
Workflow Library The Workflow Library introduces dozens of best-practice templates, with guided instructions to help you configure Workflows regardless of your expertise level Task Imports Streamline bulk data entry and review, while decreasing time to populate product data Bulk Task View Review, edit and resolve tasks in bulk within a single table view Action Bar Easily transition from the task list to single task view to bulk task view
Workflow Enhancements
Amazon A+ API
A faster, more streamlined way to publish engaging below-the-fold brand experiences on Amazon that drive conversion.
Faster publishing No monthly publishing limits Content validations and feedback available in Salsify Publish enhanced content to Amazon Seller Central product pages (3P)
Amazon Selling Partner API
A unified syndication service for all Amazon suppliers. Benefits include:
Faster publishing to Amazon for all 1P customers (consumables, softlines, hardlines) Real-time data requirement updates via the Salsify Readiness Report Image submissions are supported with in-app feedback Support for syndicating Supplier Pack Hierarchy (SPH) attributes Partial content refresh; you no longer need to validate full product catalog
Q1 2022 - PRODUCTXM
Property Usage Reporting
The Property Usage Report provides an efficient way to identify where properties are used within your organization.
Confirm that it is safe to delete a property Identify the work required to replace a property Perform audits of where content is used within your organization
Content-Rich Experiences on More Destinations
Be everywhere your customers are while standing out from the crowd.
Enhanced Content Software Development Kit
Salsify Enhanced Content Software Development Kit (SDK) is a self-service implementation package for retailers that enables Salsify to scale our network of retail destinations for enhanced content. By making the Salsify Enhanced Content SDK Self-Service, we are able to more easily and quickly offer new retail destinations to our brand customers to publish enhanced content.
Brands can publish more enhanced content to more destinations - Salsify Enhanced Content lifts conversion rate by 10%* Increased prioritization of retailer requests to explore new destinations
eBay Direct Connection
Salsify’s Orders & Inventory module now has a direct connection with eBay for product content, inventory, and orders.
Publish content and inventory to eBay to create listings Manage orders within Salsify: Import orders, send tracking information, and cancel orders
This direct connection accelerates a brand's ability to list their products and capture sales on eBay, the second largest marketplace in the U.S. (behind Amazon).
Q1 Product Launch Webinar (ON-DEMAND)
Learn about the most significant product features being launched for ProductXM this quarter. This webinar covers feature launches related to all of our ProductXM solutions, including Activation, PIM, DTC, Marketplace Commerce, GDSN, Enhanced Content, and Insights. Our presenters will provide an overview of the business value of each launch and live demos for some of the newest features.
Salsify Product Launch Webinar
D2C Performance Report
An aggregated sales dashboard showing you order volume from across your marketplace commerce sites. Overlay internal events and activities to visualize the impact of those activities on sales performance.
Create and view custom events within the commerce dashboard Correlate the impact of these internal activities to the marketplaces sales data Leverage visibility and insights for better collaboration across internal teams.
eBay direct connection
A new direct connection with eBay that makes it easy for brands to syndicate product content, inventory, and orders from Salsify.
Publish content and allocated inventory to eBay to create listings Manage orders within Salsify in a standardized format Accelerate direct fulfillment sales through key strategic Marketplace
Sept-Dec, 2021
More scale for your direct-selling strategies
Inform and accelerate your multi-channel sales strategy. Experiment with and scale your direct selling business on marketplace, social media, and your brand-owned D2C site
Amazon A+ regional expansion (Canada, EU5)
Global teams rely on Enhanced Content by Salsify to create engaging consumer experiences that drive conversion on Amazon CA and EU-5 (UK, France, Spain, Germany, Italy).
Build A+ Content layouts at scale using the intuitive Experience Builder and preview your content before it’s live. With localized content support, easily publish custom content to each country. Syndicate in bulk for multiple products and to all destinations simultaneously.
A unified syndication service for all Amazon suppliers.
Faster publishing to Amazon for all customers (consumables, softlines, hardlines) Real-time data requirement updates via the Salsify Readiness Report Partial content refresh; no longer need to validate full product catalog Image submissions are supported with in-app feedback Support for syndicating Supplier Pack Hierarchy (SPH) attributes
Albertsons Ehanced Content
A streamlined way to create engaging consumer experiences that drive conversion on Albertsons.
Create enhanced content pages with the Experience Builder and preview the layout before it’s live. Syndicate enhanced content in bulk to multiple Albertsons destinations and for multiple products. Ensure product accuracy and brand experience consistency across your entire product assortment on Albertsons.
More content-rich experiences on more destinations
Be everywhere your customers are while standing out from the crowd. Activate content-rich product experiences to more destinations to support omnichannel sales offerings.
Custom Records
Extend your data modeling capabilities with the ability to store and manage non-product data. Product-adjacent data can include things such as brand, colors, materials, and categories. Save time and be confident in your data quality with a centralized way to manage your product-adjacent data.
More coverage of your product information
Keep up with the volatile digital shelf with one flexible system of record. Centralize and manage more of your product information in one flexible system of record that can scale to meet multiple, differing criteria.
More Coverage
More Content
Q4 2021 - PRODUCTXM
