CASE STUDY
Behind the Scenes with The Studio: Mannington’s Global Design Story
The Studio, the in-house video production team at SANDOW DESIGN GROUP, is renowned for crafting compelling narratives that bring brands to life. This case study showcases how The Studio seamlessly executed two distinct video projects for Mannington Commercial—set in two different cities yet unified by a powerful vision to highlight the brand’s dedication to design, innovation, and craftsmanship.
Mannington at Salone del Mobile
VIDEO 1
VIDEO 2
KEY INSIGHTS
LOCATION Milan, Italy
FOCUS Highlighting Mannington’s presence at the prestigious Salone del Mobile, where they drew inspiration from cutting-edge design trends and showcased their innovative approach.
Video 1
Design with Intent:
Mannington's Studio Story
Video 2
LOCATION Calhoun, Georgia
FOCUS Showcasing Mannington’s state-of-the-art facilities and the culmination of inspiration into a stunning product collection. The collection was directly inspired by the Mannington design team’s time at Salone del Mobile, blending global design insights with the brand’s signature craftsmanship.
Pre-Production Excellence
On-Location
Execution
Post-Production Mastery
From the outset, The Studio team worked closely with Mannington to define project goals, key messages, and visual direction. The pre-production process included:
Strategic Planning Aligning creative concepts with Mannington’s brand identity and objectives.
LOGISTICS COORDINATION Managing complex shoot schedules across two international locations.
STORYBOARDING Mapping out each video’s narrative arc to ensure cohesive storytelling and strategically planning shots across both shoots to create visual and thematic echoes, enhancing the series' impact.
The Studio’s experienced production crew brought meticulous attention to detail and adaptability to both shoots:
IN MILAN The Studio’s agile crew navigated the bustling Salone del Mobile to document where Mannington’s design team was sourcing inspiration and gathering insights from the world’s leading design fair.
IN GEORGIA The team captured behind-the-scenes footage of Mannington’s facilities, focusing on craftsmanship, technology, and how the inspiration from Salone del Mobile translated into their innovative collection.
COMING NEXT: MEXICO CITY The story continues in March as The Studio travels to Mexico City to capture how the vibrant culture and design of this dynamic destination inspire the Mannington design team’s vision for an upcoming collection.
Post-production brought the vision to life with precision:
EDITING Seamlessly weaving footage from both locations into cohesive, impactful narratives.
GRAPHICS & ANIMATION Enhancing the storytelling with branded motion graphics and on-screen text.
SOUND DESIGN Crafting an immersive audio experience that complemented the visuals.
Results & Impact
The videos served as powerful tools for Mannington, achieving significant results:
ENHANCED BRAND VISIBILITY Amplified Mannington’s presence within the design community, including innovative use of video footage beyond the final edits—such as wrapping footage around columns at the entrance to their NeoCon showroom, creating an immersive brand experience.
ENGAGED AUDIENCE Across digital platforms, the videos achieved impressive metrics:
Salone del Mobile Video garnered
showcasing its broad reach and strong engagement.
NeoCon Video delivered
further driving audience interaction.
CLIENT SATISFACTION Mannington praised The Studio’s ability to bring their story to life with creativity and professionalism.
Key Takeaways
Conclusion
The Studio’s work on these two projects exemplifies their capacity to create meaningful content that connects brands with their audiences. By combining strategic vision, technical expertise, and creative storytelling, The Studio delivered exceptional results for Mannington Commercial.
COLLABORATION Strong communication and alignment with the client were essential to success.
ADAPTABILITY The Studio’s ability to work across diverse locations and challenges ensured seamless execution.
STORYTELLING The focus on authentic narratives resonated with Mannington’s audience, delivering measurable impact.
PARTNERSHIP Mannington’s team had a vision for how they wanted to spotlight the brand – and played the role of the perfect partner throughout the process.
"WOW!!!!! That’s the feeling I was hoping for... Beautiful work again."
"I think this video turned out beautifully... I absolutely love this and cannot wait to see it go out into the world!"
Cindy Kaufman, VP of Marketing, Mannington Commercial
"Thank you all for all the work you’ve put into this video. It’s so beautifully done. I’m amazed how you were able do this!"
Roby Isaac, Vice President, Commercial Design at Mannington Commercial
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