SoHo & Tribeca

The Bronx

Manhattan

Queens

Brooklyn

Staten Island

Take a design journey through Soho & Tribeca

SoHo & Tribeca

Soho & Tribeca emerged from the gritty 1970s and 1980s when struggling artists moved into the area in mass. Still largely characterized by cobblestone streets and cast-iron buildings, the downtown Manhattan neighborhood is now a shopping district, and host to upscale showrooms, design studios, and restaurants. The district is an international icon and the design spaces you'll find here represent some of the top names in NYC's design industry.

Founded by Tommy Zung, Studio Zung is a lifestyle design firm focused on residential work and hospitality. It is a full-service studio on 41 Grand Street that centers on distinctive modern design. The firm recently opened the doors to its first experiential concept store, Shop Zung, an immersion of Studio Zung’s products, furniture, and finishes complemented by eclectic objects crafted from artisans around the world. The design of the space, along with its lingering warm scent and minimal displays along the wall encourages visitors to feel a subtle, simple, yet incredibly strong connection with the objects and materials from the moment they enter the space. Evident in all design aspects from custom wall finishes, bespoke kitchens, cabinetry, and handcrafted products on the shelves, Studio Zung’s approach remains to start with a concept and build a world around it in a marriage between luxury and sustainability.

Studio Zung and Shop Zung

Stop 01 of 11

Monday-Thursday: 10am-7pm Friday-Sunday: By appointment only.

Anna Karlin’s studio in Chinatown is a true reflection of her art direction, her signature furniture and lighting collections, and works across all mediums, including digital and print to interiors and set design. Entirely designed by Anna Karlin, the atelier was transformed into an inspired space for creating and designing, from what originally was a gut renovation project. Based on archival research, the façade was restored to its 1940s self, and now features two display windows, brick walls, exposed ductwork, rough plaster, and concrete floors. Karlin calls it the “wabi-sabi” aesthetic that celebrates the imperfect.

Anna Karlin Studio

Stop 02 of 11

By appointment only

Popularly known as the Unhistoric Townhouse, the striking structure with a twisted brick façade on 187 Franklin Street is an ambitious project by System Architects. The five-story townhouse displays a contemporary Kiln-fired brick façade that stands out as a landmark, but also gracefully ties with the historic neighborhood of Tribeca. The architect selected two color ranges of brick for the interior and exterior facades to complement the local character of the neighborhood. Here, the architect embraced the site’s intimate involvement with the street as a central theme of the project: to create a façade that engages with the rhythms of the neighborhood but also enfolds the family within, protecting them from the street while bringing in its energy and light. The façade becomes part of the daily life of the interior, as the brick window sills create small opportunities for activity and décor. On the outside, the Unhistoric Townhouse displays as a testament to a new era, while being rooted in the neighborhood’s historic context.

UnHistoric Townhouse by System Architects

Stop 03 of 11

Spanning the historically renowned center for creativity, the SoHo Design District is a neighborhood solely dedicated to innovative design and architecturue brands, and experiences. Originally formed as a platform for discussing common interests, the member brands of this non-profit organization have transformed the area into a prime design destination. The design showrooms feature products dating back as far as the 1930’s and provide a resource for architects and designers, design enthusiasts and students from around the world. Founded and formerly headed by Dahliai Latif, SDD thrives to promote SoHo as the primary destination for internationally distinguished design, and most importantly preserve its historic status as the global creative center. “For decades, SoHo has been known as an international destination for design, art, culture and architecture. Our partnership facilitates working together to sustain this history and be a larger resource for design professionals, students and enthusiasts alike,” says Latif. SDD is not merely another mall in the city, but NYC’s most distinguished neighborhood for all things design.

SoHo Design District

Stop 06 of 11

View showroom hours

Informal elements like a plaster banister and a Shaker-style kitchen mixed with furniture from the collection, display Karlin’s own touch to the refreshed bones of the space, and make the studio and showroom feel like a home. A maple bench sits below organically shaped lights that hang on coat pegs. In the studio, dining tables serve as desks for the team, and open shelves are filled with material tests. The deep-plum-lacquered storefront is marked by a brass “A” embedded into a concrete step, and welcomes visitors into a space that speaks of a homely vibe.

Occupying a linear storefront space on Spring Street in New York’s Nolita neighborhood, Wayan is an all-day, full-service restaurant led by chef Cedric Vongerichten and his wife, Ochi. Designed by Rockwell Group, the 2,000 square feet space displays a "tropical-meets-downtown vibe" with design elements inspired by Southeast Asia incorporated throughout. The restaurant offers modern Indonesian cuisine with a French flair as an ode to Ochi's Indonesian heritage and Cedric's classic French techniques. The restaurant’s entry façade features oxidized copper glazing, batik screen detailing, and an authentic Indonesian wood service door. Once inside, guests are welcomed by a light and airy space with white-washed brick walls and a wooden ceiling with details such as the batik-patterned coconut shell and glass globe fixtures. Upon entering the rear dining room, guests are welcomed by authentic carved wood pieces from Indonesia with double-sided, daybed-style banquettes with low backs to encourage a more social atmosphere–just the way New Yorkers like it.

Wayan by Rockwell Group

Monday-Friday: 12pm-3:30pm, 5:30-11pm Saturday-Sunday 11:30am-3:30pm, 5pm-11pm

Nestled in the heart of one of Manhattan’s most dynamic and rapidly evolving precincts, The Future Perfect’s flagship New York gallery is a testament to its pioneering efforts in contemporary design. Located directly adjacent to Jean-Michel Basquiat’s former studio, the iconic gallery founded by David Alhadeff has hosted landmark exhibitions devoted to talents such as Dimore Studio, Lindsey Adelman, and Piet Hein Eek. Alhadeff’s original vision: playfulness, craftsmanship, and innovation continue to expand with the Future Perfect community by shifting the borders between gallerist, dealer and merchant, and opening new pathways for artists and collectors alike. Open to the public Monday through Friday, The Future Perfect’s headquarters mounts several shows throughout the year featuring dynamic programming that brings together established design talent alongside new pieces from up-and-coming artists and artisans in a quintessential New York gallery.

The Future Perfect

Stop 05 of 11

Monday-Friday: 10am-6pm

A fortunate find for all NYC designers, the MoMA Design Store in SoHo offers curator-approved products that bring quality, creativity, and design innovation to everyday living. The store is beyond just a simple museum gift shop, offering more than just posters and postcards of the latest exhibit. The modern product selection offers a diverse range of design objects and gifts from 20th-century designers and includes everything from home décor and furniture to retrospective coffee-table books, lighting, speakers, toys, jewelry and unique kitchen gadgets and more. Each design object epitomizes an important movement, collection, or designer rather than creating a complete catalog of every item of a movement, collection, or artist. The store is also home to creative pop-ups such as the Outdoor assortment showcasing outdoor designs for the backyard and beyond, where one can explore state-of-the-art elements to curate a seasonal or timely look. On the lower level, one can shop products by international designers in the HAY Mini Market and browse an edited collection of architecture and design books. The MoMA Design Store, unlike any other, is a one-stop shop for design aficionados of New York City.

MoMA Design Store

Stop 09 of 11

Monday-Friday: 12pm-7pm Saturday-Sunday: 11am-7pm

The eponymous gallery of Patrick Parrish in Tribeca, much like the artist himself, plays an active role in both the vintage and contemporary design scenes. Patrick Parrish Gallery exhibits the unusual, new, and sometimes overlooked modernist designers and artists of the twentieth and twenty-first centuries, and has a program of 6-8 curated solo shows per year in its Tribeca exhibition space. The expansive gallery space holds a deep, incisively curated selection of works by American, Italian, French, and other European designers, artists and craftspeople. While actively offering rising artists and designers their very first New York solo show, the gallery also participates in several design fairs per year, and in each case offering a carefully articulated vision of contemporary or modernist design.

Patrick Parrish Gallery

Stop 07 of 11

Monday-Friday: 7am-5pm

Housed on the ground floor of a sunlit corner of a historic building, Egg Collective is an artistic collaboration that combines the company's female co-founders, Stephanie Beamer, Crystal Ellis, and Hillary Petrie's backgrounds in art, architecture and woodworking. The three founders transformed a former law office into a home-like space that displays a residence-like layout with nooks highlighting intimate compositions of the studio's furniture collections that are "in conversation" with the space.

Egg Collective

Stop 08 of 11

By appointment only

The interiors reflect the brand’s ethos that materials are sacred and imbued with infinite potential. Creamy stone floors, curved limewashed walls, and sculptural polished stainless steel architectural elements set the perfect backdrop for the company’s line of handmade furniture and lighting. Each item in Egg Collective’s Collection is handmade from natural materials that are intended to stand the test of time. The showroom also features designs by longtime collaborators like Callidus Guild and Hiroko Takeda, and a rotating art program focused on emerging and mid-career contemporary artists. The result is a soothing visual oasis located just blocks from Canal Street and the Hudson River.

Stationed in the SoHo-Cast Iron Historic District, the world headquarters of Scholastic Inc. houses the office and retail space of the education publisher in a ten-story, through-block building on the edge of SoHo. Designed in collaboration with Pritzker Prize-winning architect Aldo Rossi, the Scholastic Building honors the architectural traditions of its landmarked SoHo neighborhood in a contemporary vernacular. The building’s colorful Broadway façade, detailed in steel, terra-cotta, and stone, echoes the scale and the classical character of the 19th-century cast iron façades that line the street. Design elements such as cylindrical columns, expansive windows, and bolted horizontal steel beams are contemporary portrayals of details found on the prominent cast-iron commercial structures from the 1950s. The unique structure makes for a striking landmark with high regard for SoHo’s heritage.

The Scholastic Building

Stop 10 of 11

Celebrated as the premier cultural venue for architecture and the built environment in New York City, the Center for Architecture is informed by the complexity of the City’s urban fabric and in dialogue with the global community. The Center shares a home with the AIA New York Chapter and has the unique advantage of drawing upon the ideas and experiences of practicing architects to produce digital and in-person exhibitions, informative public programs, and quality design education experiences for K-12 students. Together, AIA New York and the Center for Architecture advocate for the relevance of architecture and design in the midst of a powerful and ever-changing city.

AIA New York | Center for Architecture

Stop 11 of 11

Stop 04 of 11

Email hello@shopzung.com to make an appointment.

Photography by: Jenna Bascom

Photography by: Sam Lahoz

Photography by: Erik Bardin

Want to explore these locations by foot? Visit our Google map of Soho & Tribeca to begin your journey.

EXPLORE NOW

Visit the exterior at any time

Virtual Listing

Please give the experience a few seconds to load. Thank you for your patience!

The Self-Guided Journey platform was developed and curated by Valerie Hoffman and Maya Bayram. Written content for the Soho & Tribeca, Long Island City, St. George, Mott Haven, and Southwest Brooklyn maps is by Spoorthi Satheesh. As the Crow Walks' Patra Jongjitirat created the map illustrations. Carlos Dominguez and David Timoteo were involved with the design. James Eades, Steven Wisley, and Stephanie Couture, captured and edited the video content, and Samantha Sager was instrumental in the realization of this project.