One Palace Green
Our Approach
Our Track Record
Super Prime Market
Your Dedicated Team
Continuous
Ed Lewis
Commitment
Tom MANN
Sapphy Bond
Peter BevaN
Ned Baring
Wai Kit
PREV
NEXT
Agenda
01
02
03
04
05
Savills working with Redd at
Knowing
better than anyone else
06
Apartment 02
USPs:
Grand apartment with very high ceilings throughout
Benefits from extensive original details and carries the grandeur of the heritage
Two separate, private garden spaces whilst also overlooking new landscaped garden
Substantial formal reception rooms
Ground Floor
Lower Ground Floor
Apartment 01
Studio apartment that is most likely going to be sold as a staff flat with one of the larger units
Lowest price entry point to Palace Green / Kensington Palace Gardens
Lower ground floor but with high floor to ceiling glass windows
Apartment 03
First Floor
Three substantial bedrooms
High ceilings, very large reception room
Apartment 04
Second Floor
Grand principal suite with large roof terracee
Works well as a 2 bed plus study but can also provide 3 bedrooms
The Coach House
Rare 'small' house opportunity on Palace Gardens
Accessed via beautifully new landscaped gardens
Spectacular first floor reception with high ceilings and views over gardens
Sharing your ambition
How:
Knowing the market
Knowing the buyer
The right sales strategy
Apartment 05
Spectacular, double height reception space situated in George Howards’ original studio
Reinstated gallery over hall and reception
Large west facing terrace
Fourth Floor
Third Ground Floor
Off plan marketing
Show Apartment
Completion
Sales focus on x 2 homes / whole scheme to a single family
Dressed show apartment - ground and lower ground floor unit with full FFE - consider guest interior designer
All remaining units need to be dressed at completion to sell out in six months
Phase 01
Phase 02
Phase 03
December 2022
December 2023 – May 2024
May 2024
Sophisticated interactive presentation with individual brochures
CGI led presentation
Video – Flythrough over the Park
Onsite display area with materials, plans etc
Targeted international showcase tour
Phase 1B
sq ft
2,476
SQ M
230
Base Price
£12.5m
Asking Price
£15.0m
3,122
290
£20.0m
£22.5m
3,046
283
£17.0m
£18.5m
3,434
319
£22.0m
£23.5m
5,038
468
base price
£27.0m
£30.0m
592
55
£1.95m
£2.5m
of GDV sold pre-PC
40%
of GDV sold 6 months post-PC
100%
total GDV
£100m +
Preparation for completion phase
Lifestyle and concierge services
Completion marketing and PR
Our
Approach
Place & History
Private Office
Digital & Social
Local Market Experts
marketing Opportunities
Buyer Journey
The benefits of Savills’ digital footprint
Savills Kensington & Savills Super Prime
15
Savills Private Office members
1,624
UHNWIs known to Savills
Countries with a Private Office presence
801
Billionaires known to Savills
7
73%
Of Savills Kensington sales in which the buyer was already on the Savills database
48
Reservations & Exchanges achieved so far this year
121
Exchanges since 2021
£1,149m
Total value of exchanges since 2021 (above £2,500 psf)
website visits
Savills
53.6%
Knight Frank
26.5%
Hamptons
12.7%
Strutt & Parker
4.6%
Jackson-Stops
2.6%
Social Media
Website
Website Portals
EDMs
Virtual Viewings
354k followers
74.3k followers
35.73k followers
202k followers
2.69k subscribers
Marketing Opportunities
Savills super prime opportunities
Super Prime Newsletter
London New Homes Portfolio
Buying Agent & Lawyer Coffee Mornings
London Super Prime & Penthouse Portfolios
Margaret Street Exhibitions
Super Prime International Briefings
Savills PR
Savills Research
Masterpiece
Savills Summer Showcase
+140%
+54%
+52%
+16%
Data only takes into account editorial in the national property supplements to include: Telegraph Property pages, Sunday Times Home, The Times Bricks and Mortar and FT House and Home
In 2021, Savills achieved a total +46% more press mentions in the leading national property supplements than our nearest competitor. In terms of individual titles, we maintained a lead across all key titles:
Track Record
Leveraging insight to create value
Fenton Whelan / 57 Units
£500m GDV / £4,350PSF
Park Modern
Savills have outsold their joint agents since being instructed by 150%
Sales advice provided
Consultancy and sales advice provided
Savills have sold 60% of all agent sales at Chelsea Barracks and sold 50% more houses and penthouses
£3bn GDV / £4,250PSF
Qatari Diar / 81 Units (Ph 1)
Chelsea Barracks
Savills have sold 100% of all units. Development formally launching in 2023
£500m GDV / £6,500PSF
Brockton/ 32 Units
60 Curzon Street
Savills have achieved the highest capital value and £/sqft in the development
£1bn GDV / £5,600PSF
Finchatton / 38 Units
20 Grosvenor Square
Savills have outsold their joint agent by 180% on all agent deals so far, including the penthouse sales which totalled £140m at £8,000/sq ft
£1bn GDV / £6,250PSF
Lodha / 49 Units
One Grosvenor Square
Savills have outsold the joint agents by GDV and No in only 6 months of the 18 month sales programme
£1.bn+ GDV / £6,600PSF
Hinduja group/ 85 Units
The OWO
Savills have out sold their joint agents by 10 – 1 despite tight dealing margins
£250m GDV / £3,850 PSF
CIT / 51 Units
Lancer Square
Savills secured CC land as an equity partner and have consulted throughout various owners optimizing values and providing advice
£1.2bn GDV / £3,750PSF
Meyer Bergman / 139 Units
The Whiteley
Savills have sold 100% of sales here
£400m GDV / £3,250PSF
Lodha / 71 Units
Holland Park Gate
Super
Prime Market
Key Competitors
The Glebe
Pricepoint
% remaining
Total Units
Super Prime Pipeline
2021
60 Curzon St
The Bryanston
Old War Office
Peninsula Residences
Audley Square House
Clearings
St Johns Woods Barracks
£4,500
£6,500
Confidential
£3,850
£5,000
£6,000
est. £7,500
£3,750
TBC
78%
18%
69%
36%
81%
46%
67%
9
49
32
36
54
28
85
29
139
6
78
112
2027
2026
2020
2024
2019
2023
2018
2025
2022
Competition & Pipeline
New build market share of sales above £20m
Prime London capital value forecasts
4.0%
7.0%
2.0%
3.5%
21.6%
2027 Compound Increase
Given the price point of One Palace Green, competition will be drawn from both the local area and best in class across London at a similar £/sqft & Pipeline
kensington
Find Out More
Chelsea
Paddington
marylebone
mayfair
soho
belgravia
victoria
shepherd's bush
hammersmith
lambeth
covent garden
fulham
PCL annual price growth
Split of offplan/complete sales above £10m
Quarterly size of the £5m+ market by number of sales (second hand and new build)
Construction
Sales
the Whiteley
Park modern
The glebe
OLD war office
Belgravia Gate
THe Peninsula Residences
audley square house
60 curzon
1 Grosvenor Square
£20m+ Units remaining
3
8
0
4
13
24
5
11
Above £20m, the new build market share is much higher at 37% of the market
13 £20m+ transactions in the year to Q2 2022 (40% were new build)
PCL 5-year compound growth forecast at 21.6%
Peak of the market prior to the 2014 SDLT reform
Taxation changes impact transactions in 2014 and 2016
Market closed during lockdown
Significant activity before ending of SDLT holiday
SDLT reform
3% SDLT surcharge & EU referendum
Outbreak of COVID-19
Market bottomed out
34%
66%
25%
75%
27%
52%
48%
72%
28%
87%
13%
19%
56%
44%
Knightsbridge Gate
£4,550
2
Your
Dedicated Team
Global Specialists
International Team
hONG kONG
cHINA
South East Asia
uNITED sTATES
mIDDLE eAST
Mark Elliott
Head of Savills Hong Kong
Gavin She
Director, Savills Hong Kong
Michelle Zhou
Director, Savills China
Jacqueline Wong
Director, Savills Singapore
Robert Collins
CEO, Savills Thailand
Christopher Boyd
Executive Chairman, Savills Malaysia
Neil MacGregor
Managing Director, Savills Vietnam
Rory McMullen
Director
Jaideep Singh
Consultant
Shveta Jain
Head of International Residential Sales, Savills India
Stan Ennor-Glynn
Head of International Residential Sales, Dubai
lONDON tEAms
Cross Border
Global residential
Mayfair
Sloane Street
Lexi Guo
Chinese Capital Markets Specialist
Andrew Hawkins
Harry Philpott
Daniel Taylor
Alex Cristian
Head of London Private Office
Kristina Sukhareva
Global Wealth Analyst
Claire Reynolds
Co-Head of Prime Central London Residential
Peter Bevan
Head of Kensington
Stephen Holmes
Head of Apartment Sales
Richard Gutteridge
Mark Redfern
Richard Dalton
iNDIA
SAVILLS SUPER PRIME
Sales & Marketing Consultancy
Head of London Residential Development Sales, Director
Tom Mann
Head of London Residential Development Consultancy, Director
Harri Williams Jones
Associate Director
Adam Simmonds
Richard Osbourne-Young
Sarah Peck
Theo Gordon
Lin Lui
Head of Savills China Desk
Ian Pidgeon
Hassan Basma
Middle East Desk
Cleo Margery
Associate
Nelly Trufan
Head of Emerging Markets
KENSINgTON
Notting Hill
Sales Team
Matthew Morton Smith
Head of Office
Any
Questions
