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SHE Media + Sportico are elevating the dialogue around women’s sports in a first-of-its-kind partnership with premium content spanning across our robust digital platforms, premium video, podcasts, newsletters, and events designed to drive brand impact, increase ad effectiveness and optimize business outcomes for our partners.
Powered by an award-winning editorial team across SHE Media and Sportico, PMC’s two powerhouse brands, we will engage women’s sports fans of all ages and stages, bring new ones to the space, and empower business leaders and investors with the context and insights needed to understand an evolving sports ecosystem.
MARKET MOVING NEWS
Sportico, the default resource for professionals seeking the latest and highest quality reporting - delivering breaking headlines, in-depth analysis, and high-profile events - championing the innovation and creativity that will not only unlock investment in women’s sports, but also change the future of sports across the world. Sportico empowers readers with the context and insights needed to understand ecosystem – where teams are incubators and innovation labs, players’ unions are accelerators and athletes will not stick to sports.
Leverage PMC powerhouse brands to reach and engage women’s sports fans at scale
OUR COMBINED STRENGTH
The Trusted Name in Sports Business
Sportico's goal is to secure the top position in the market for women's sports media and advertising.
Lifestyle Media
Company
Nearly 90% of SHE Media's audience of women either assume or share control of household spending.
COMBINE Unrivaled Reach
With the opportunity to extend across PMC’s network with the largest digital footprint in the U.S.
urban landscapes • CITY SCAPE
EDITORIAL CONTENT
Inspire action with content that creates change while amplifying diverse voices
Custom ContenT
AIign with the biggest headlines in women’s sports
INDUSTRY INSIGHTS & NEWS
Engaging EventS
Curated thought-leadership events featuring the most innovative minds in the industry.
SHE Media Co-Lab
@SXSW
SHE Media Winning
Bespoke Events
Check out a few highlights from our
WINNING Women & Sports Content Studio event
Sportico RISE
Women in Sports
WITH COMPELLING CONTENT
Elevating conversation around women & sports
Leverage the SHE Media Collective and Sportico to reach and engage consumers and sports fans at scale.
MEET US AT THE BAR Presented By: Intuit Quickbooks
WHO YOU'RE GOING TO MEET
MORE ABOUT EACH EPISODE
WHY THESE SPORTS BARS
MEET US AT THE BAR
Tobin Heath
RE-INC
Christen Press
RE-INC
Jenny Nguyen
The Sports Bra
Jacie deHoop
The Gist
Ellen Hylsop
The GIST
Jasmine Maietta
Round 21
Allyson Felix
Saysh & Always Alpha
EPISODES
WHY
WHO
Episode 1:
WATCH ME SPORTS BAR
LONG BEACH, CA
Episode 2:
ROUGH & TUMBLE
SEATTLE, WA
Episode 3:
WATCH ME SPORTS BAR
LONG BEACH, CA
Episode 4:
WATCH ME SPORTS BAR
LONG BEACH, CA
Episode 5:
THE SPORTS BRA
PORTLAND, OR
Presented by:
EPISODES
WHY
WHO
Tobin Heath and Christen Press RE–CAP Show hosts & founders of RE–INC
In this episode Christen and Tobin introduce “Watch Me” as their location of choice. “Watch Me”, a female owned sports bar is part of the tremendous growth of women’s sports. We see images of the bar and its owner as they introduce their location.
Jacie deHoop, Ellen Hyslop, The founders of The GIST
As Jacie and Ellen talk about the growth of The GIST and the parallel between the growth of women’s sports, they introduce “Rough & Tumble”, female founded and just like The GIST committed to the growth of equity in sports. We see owner Jen Barnes, owner of “Rough & Tumble” at the bar talking with some of the people in the bar’s diverse community.
Jasmine Maietta, Round 21 Founder
In this Episode Jasmine talks about how the growth of Women’s Sports is fueled through culture and art. Including the launch of Women’s Sports Bar’s, owned by women, like “Watch Me” all across the country. We see “Watch Me” owner Jax Diener working on new design elements for the bar.
Jenny Nguyen
The Sports Bra Founder and Owner
This episode is rooted in the Sports Bar ecosystem and we see how Jenny works with local small business owners as her vendors, how she builds community and the roots of why she started The Bra.
Allyson Felix
Founder of new all women’s sports management firm – Always Alpha
Allyson talks about starting multiple business’ and the challenges she faces, she talks about other businesses like “Watch Me” that help fuel the Women’s Sports ecosystem. We see shots of the bar and community it fosters. We also see Jax Diener at work near the bar.
WHY THESE SPORTS BARS
As viewership for women’s sports continues to exceed expectations, now reaching an all-time high, sports bars across America are opening with a mission to promote, amplify, and, most importantly, stream women’s sports. What better location to shoot this series on these incredible female entrepreneurs committed to the growth of Women’s Sports.
MORE
MORE
EPISODE 2
EPISODE 3
EPIS
Episode 5:
COMING
SOON
back to the top
back to the top
back to the top
back to the top
Feel confident in managing all aspects of your business.
Presented By:
MORE INFO
MORE INFO
Get setup help and guidance with Live Expert Assisted FREE for 30 days.*
QuickBooks Powers Women's Sports
Presented by:
QuickBooks Powers Women's Sports
Presented by:
QuickBooks Powers Women's Sports
COMING
SOON
COMING
SOON
COMING
SOON
Presented by:
Presented by:
QuickBooks Powers Women's Sports
Presented by:
QuickBooks Powers Women's Sports
EPISODES
QuickBooks is a trusted partner in the journey of entrepreneurs, helping to drive business growth while strengthening brand authenticity and fostering deeper audience connections. Their commitment extends beyond business—QuickBooks proudly supports the rise of women’s sports and empowers women entrepreneurs.
Highlighting women’s sports bars as a backdrop reflects the remarkable growth of women’s sports—growth that, for these entrepreneurs, is fueled by the support and empowerment of QuickBooks.
Presented by:
QuickBooks Powers Women's Sports
Tobin Heath
RE-INC
Tobin Heath and Christen Press are elite athletes and founders of RE–INC, a brand designed to inspire and connect their growing fan community of "re-imaginers." As hosts of the RE–CAP show, they share their journey of entrepreneurship, creating merchandise, content, and experiences that empower women in sports. In their latest episode, they highlight "Watch Me," a female-owned sports bar, as a symbol of the growing influence of women in the industry.
Ellen Hylsop
The Gist
Tobin Heath
RE-INC
bio goes here
Christen Press
RE-INC
Jenny Nguyen
The Sports Bra
Jasmine Maietta
Round 21
Allison Felix
Saysh & Always Alpha
Jacie deHoop
The Gist
Jenny Nguyen, founder and owner of The Sports Bra in Portland, OR, created a unique space where women athletes are celebrated, and live women’s sports events are showcased on every screen. As a chef and entrepreneur, Jenny built The Sports Bra to fill a personal need for an inclusive environment that supports women in sports. She partners with other women-owned small businesses in the Portland area to supply the bar, further fostering community and empowerment.
Ellen Hyslop and Jacie deHoop, college friends and founders of The Gist, set out to change the male-dominated sports media landscape where less than 15% of journalists are women. Since its launch, The Gist has rapidly grown, offering comprehensive coverage of all sports while championing the growth of women’s sports. In their latest episode, Jacie and Ellen introduce Rough & Tumble, a female-founded brand that shares their commitment to equity in sports.
Jasmine Maietta, founder of Round21, is a former pro basketball player and college coach with over 20 years of experience in sports marketing. Recognizing a need for more creative freedom in sports, she created Round21 to unite artists, athletes, and fans, allowing them to share their stories and showcase their individuality. Round21 collaborates with major sports leagues, including the WNBA and NFL, to create unique, artistic products that celebrate the intersection of sports and art.
Tobin Heath and Christen Press are elite athletes and founders of RE–INC, a brand designed to inspire and connect their growing fan community of "re-imaginers." As hosts of the RE–CAP show, they share their journey of entrepreneurship, creating merchandise, content, and experiences that empower women in sports. In their latest episode, they highlight "Watch Me," a female-owned sports bar, as a symbol of the growing influence of women in the industry.
Ellen Hyslop and Jacie deHoop, college friends and founders of The Gist, set out to change the male-dominated sports media landscape where less than 15% of journalists are women. Since its launch, The Gist has rapidly grown, offering comprehensive coverage of all sports while championing the growth of women’s sports. In their latest episode, Jacie and Ellen introduce Rough & Tumble, a female-founded brand that shares their commitment to equity in sports.
Allyson Felix, retired track star and entrepreneur, is the founder of Always Alpha, a female-led sports management firm dedicated to representing women athletes at all levels. A pioneer as one of the first vocal athlete/mothers, she also launched Saysh, her own shoe company. Through Always Alpha, Allyson continues to empower female athletes by focusing exclusively on supporting both professional and college women athletes.
EPISODE 1
EPISODE 4
EPISODE 3
EPISODE 5
EPISODE 4
