Powering Creativity

How the UK’s broadcast and entertainment sector can lead the world

Powering creativity

Sky makes original film and TV, plus technology that transforms your entertainment experience, for the better. This new report sets out our economic and cultural contributions to the UK, how the British public’s viewing habits are changing, and the pathway to growing our sector, if we pursue the right policies. Our conclusions are supported by independent research and economic modelling by Public First and Oxford Economics.

Our impact by country

Across Europe, we have millions of customers and thousands of colleagues. Click on the map to see our cultural and economic contribution, country by country.

Sky in the UK

Attracting £3 billion to the UK

Our brand new film and TV studio, Sky Studios Elstree, kicked off its first major film production in 2022. Sky Studios Elstree is projected to attract £3 billion in production investment to the UK in its first five years alone. It will also create around 2,000 jobs in the local community. Our ambition is to make Sky Studios Elstree the world’s most sustainable studio. It runs on renewable energy, harvest rainwater and LED lighting, and its operation is free from single-use plastic.

GDP

Spending

Jobs

£20 billion total contribution to UK GDP

That’s £1 in every £124 of the UK’s economic output

£1.4 billion paid directly to the UK exchequer

£5.4 billion total contribution – that’s enough to build 10 hospitals

Tax

£12.4 billion spent with over 8,000 UK suppliers

26,000 Sky jobs, mostly in London and Scotland.

Supported over 255,000 jobs in the UK.

Sky has a strong presence in Scotland, with offices in Livingston, Dunfermline and Glasgow. Among other things, our Scottish team deliver world class service, answering calls and messages from our customers across the UK.

Scotland at a glance

Attracting £3 billion to the UK

The UK at a glance

Jobs

GDP

Jobs

GDP

6,100 Sky jobs 26,600 Scottish jobs supported

€2.2 billion total contribution to Scottish GDP That’s 1.3% of Scotland’s GDP

We’re proud to support the Republic of Ireland Women’s National Football Team, on and off the pitch. Qualifying for and competing at their first ever FIFA World Cup, we created the first ever dedicated ad campaign for the team, to rally the nation and drive support and awareness. Our ‘Outbelieve’ ad shows the squad up close and personal, and provides a platform for the continued growth of women’s football in Ireland. Insert link to the Outbelieve ad: https://www.youtube.com/watch?v=OsXAKZTfaHg  

Sky in Ireland

Proud Primary Partner of the Republic of Ireland Women’s National Football Team

Ireland at a glance

Sky has been in Ireland since 1998. From its Dublin headquarters, Sky brings hundreds of thousands of customers brilliant TV and broadband, with Sky Mobile set to launch in 2024.

For over two decades, Sky has been a bold presence in the Italian TV world, broadcasting Sky TG24 free-to-air and creating original Italian TV shows that are loved the world over. Sky Italia brings millions of Italian customers the full Sky TV experience, plus the award-winning Sky WiFi broadband service. Sky Italia is headquartered in Milan, with offices in Caligari and Rome. 

Based on Roberto Saviano’s best-selling book, Gomorrah is one of Sky’s best-loved global blockbusters. Shown in over 190 countries, Gomorrah kept millions of people across the world on the edge of their seats for five blood-soaked seasons. Set in the criminal underworld of Naples, Gomorrah is an epic story charting the power struggles and rivalries of warring mafia clans. According to the New York Times, it was one of the top five international shows of the decade. In 2022, Sky Italia released Blocco 181, a dark fairytale exploring love and crime, starring Italian rap-music pioneer Salmo.

Sky Italia

Gomorrah: the Italian story that gripped the world

Italy at a glance

Jobs

Spending

Tax

GDP

Jobs

Spending

Tax

GDP

4,200 Sky jobs Supported 39,400 jobs

€2.5 billion spent with over 4,000 Italian suppliers

€300 million paid directly €1 billion total contribution

€3.5 billion total contribution

Germany at a glance

Back in 2009, Sky launched in Germany and Austria, rebranding what was once Premiere, a pay-TV operator, the foundation of which dates back to 1991. Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The programme line-up consists of the best live sports, exclusive series, the latest movies, a wide range of children's programmes, exciting documentaries and entertaining shows – among them Sky Originals. Viewers can watch the programme at home and on the go via Sky Q and WOW. The entertainment platform Sky Q offers everything from a single source: Sky and FTA channels, thousands of movies and series on demand, media libraries and many other apps. With WOW, customers can stream series, movies, and live sports whenever and wherever they choose, and on a monthly cancelable basis. Sky Deutschland is headquartered in Unterföhring near Munich.

Sky Deutschland

Jobs

Spending

Tax

GDP

Jobs

Spending

Tax

GDP

2,900 Sky jobs Supported 35,800 jobs

€2.1 billion spent with over 3,000 German suppliers

€422 million paid directly €1.7 billion total contribution

€3.2 billion total contribution – that’s €1 in every €1,206 of Germany’s economic output.

Austria at a glance

Jobs

Spending

Tax

GDP

Jobs

Spending

Tax

GDP

185 Sky jobs 2,200 jobs supported

€96 million spent with Austrian suppliers

€25 million paid directly €79 million total contribution - that’s enough to pay the wages of around 1,500 education workers for one year

£240 million total contribution

£20 billion to UK GDP

34.2 billion to European GDP

373,000 jobs supported

Our contribution to UK GDP was an estimated £20 billion in 2022. This is equivalent to around £1 in every £124 of the UK’s economic output or the entire cost for the Crossrail line through London.

Sky is a major British employer and a crucial source of well-paid, highly-skilled media and technology jobs.

As well as directly employing our team, we sustain thousands more jobs through our supply chains and through the salaries we pay our people. Altogether, Sky supported an estimated 255,000 jobs in the UK in 2022.

8,000 suppliers

£10 billion supported in tax

On top of this, Sky spent £12.4 billion on goods and services from 8,000 suppliers across the UK. These partners helped us make everything from our technology to our film and TV content.

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We pay our fair share of tax. Our direct payments of income tax, corporation tax and excise duties came to £1.4 billion to the UK exchequer.

We also generated significant tax contributions through the goods and services we bought and through our people spending their wages. Taken together, we estimate that we supported £5.4 billion in tax revenues in the UK – enough to build ten hospitals. billion to the UK exchequer.

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Since Sky launched over 30 years ago, we’ve been pioneering new standards and formats in sports and news broadcasting. Every year, we create thousands of hours of film and TV content across all genres.

Sky wants to be the best partner to sport, driving investment, fuelling grass-roots participation, improving facilities and making things better. More fans in stadia. More kids in local teams. More girls fulfilling their potential. Over time, our investments in sport have enabled huge increases in grassroots spending, enabling more people to play the sports they love.

As the UK’s only dedicated arts channel, Sky Arts exists to bring more art to more people across the country. From Glyndebourne to Grime and Cézanne to The Style Council, Sky Arts showcases the best of classical and popular music, theatre, opera, dance and the visual arts, as well as original drama and comedy. Sky provides free access to art and culture Sky Arts is a free-to-air channel available on Freeview. We regularly bring prime time audiences of millions to our most popular shows. Sky Arts offers a fantastic platform to artists and artistic organisations to share their work, but also allows everyone across the UK equal access to documentaries and performances from Kylie, Ed Sheeran and U2, to Matthew Bourne’s Swan Lake or Wagner’s Ring Cycle. We know that X% of British adults would go to the theatre more in person if there were more plays taking place nearby and X% would go if they could afford to. Sky Arts offers a free and convenient option that can be accessed by everyone. Sky inspires millions of people to discover new things We’re doing our bit to keep us all dancing, singing, painting and making. Popular series such as Portrait Artist of The Year, Landscape Artist of The Year and Tate Britain’s Great Art Walks all hope to inspire British audiences to explore new hobbies and interests for themselves. “The arts are good for our mental health and wellbeing. They help create a kinder, more empathetic, diverse and thoughtful society. They are not a “nice to have” for the privileged few. But with increasing pressure on public funding, the arts are suffering, with our beloved arts institutions lacking support and up-and-coming talent struggling to break through. At Sky, we’re doing what we can to change that, and shine a light on the UK finest artistic talent.” READ MORE: POP OUT TO FULL LONG QUOTE/BLOG Philip Edgar Jones, Director of Sky Arts TAB:

Creating new streaming experiences There is more choice than ever when it comes to what, where and how audiences can access entertainment. But this choice is sometimes overwhelming. Sky brings all the best content together Sky has invested almost £1 billion in recent years across Sky Steam, Sky Glass, Sky Live and Sky applications to ensure our products and services offer cutting-edge access to the best content. We want to accelerate the “speed to joy” journey so that our customers can find what they want to watch in seconds. In 2022, 8 out of 10 Sky Stream customers were new to Sky, meaning that this simpler, smarter streaming experience is winning over a fresh demographic of consumers. Sky entertains people wherever they are With people increasingly consuming video content on their phones and tablets, there is a new expectation for high-quality entertainment to be entirely portable. That’s why, between 2019 and 2022, Sky invested £547 million in Sky applications, enabling its customers to access Sky content through the Sky Go, Sky Sports, and Sky News apps, as well as its popular streaming service NOW TV. Providing this wide range of options for streaming has allowed users to access the exclusive content available from Sky whenever they want, at home and on-the-move. Sky has developed new technologies in the UK In 2022, we invested £187 million in our streaming products, developing world-leading products and services right here in the UK. Through syndication, our partners in three continents are then using our British technology to give their customers the best streaming experience on the market. Between 2019 and 2022, we also invested £184 million to develop the Sky Glass TV. In 2022, Sky Glass was the best-selling 55 and 65 inch ultra-high definition TV in the UK, and the third-best selling TV brand overall. Sky Glass is also the world’s first certified CarbonNeutral® TV. “The way people watch TV has changed. And the way Sky delivers TV has changed too. We’re in a period of transition, winning over a new generation of customers with our new streaming experience. That’s exciting in itself. But what’s just as exciting is the potential for new and better ways of entertaining people. We’re working on much, much more. And we’re incredibly excited about the future.” READ MORE: POP OUT TO FULL LONG QUOTE/BLOG Fraser Stirling, Global Chief Product Officer, Comcast and Sky

Sky Sport captures the most spectacular free kicks, wickets and match points. From holes-in-one through to podium finishes, we ensure that audiences can enjoy their favourite fixtures. We also recognise our power to positively contribute to the sporting ecosystem. Our relationship with sport goes deeper than broadcasting; we believe we are connected with and partly responsible for sport’s success in the UK. Sky’s ultimate ambition is to inspire millions more people, from all walks of life, to watch, love, play and live for sport.

In 2022, we broadcast 70,000 hours of elite sports coverage via nine Sky Sports channels. On YouTube, we had 1.5 billion views, and we have 92 million followers across social media. Over time, we’re reaching new groups of people. Since 2019, we’ve added nearly three million new viewers, of which 1.3 million are women and 1.1 million are under the age of 35. This bucks the general TV trend and brings enjoyment to a whole new demographic of spectators.

Sky puts sports fans at the heart of the action

Sky Sports

We’re proud to bring the best sporting moments to millions of people. We bring fans closer to the action through our live coverage, through the latest technology, and through the insights of our presenters. This year, our plans are even more ambitious. We’re pushing to welcome in new fans, of all ages, genders and backgrounds, to enjoy the highs and lows of the events ahead. We’re engaging with fans through our broadcasts, apps and digital channels - connecting with people, wherever they are.”

Jonathan Licht, Managing Director, Sky Sports

Sky is the UK’s biggest investor in women’s sport

Sky inspires the next generation of sports people

Kick it Out

We believe that sport is for everyone. And no one should be excluded. Sky therefore has a long-standing partnership with Kick It Out to raise awareness of racism and to root it out of sport. Kick It Out was established to fight racism in football in 1993, before expanding to tackle all forms of discrimination. Since the beginning, the campaign has made huge progress on and off the pitch, leading the charge for positive change. Today, Kick it Out runs education programmes for academy players, parents and fans. They campaign to make sure football is always welcoming, be it in the local park, Premier League or across social media feeds. They also support people from under-represented and minority communities to make a career in football.

Kick It Out

We broadcast more women’s sports than anyone else, and 2022 was our biggest year ever. We enabled everyone to watch landmark sporting events, including England Netball’s Vitality Netball Superleague and the Solhheim Cup for women’s golf. The more we show, the more the public appetite grows We’re particularly proud to play our part in the growth of women’s football, having signed a landmark deal to broadcast the Women’s Super League, alongside the BBC. In our first season, from 2021-2022, we televised 35 WSL matches and 377 hours of coverage – bringing in 1.3 million extra viewers under 35 and increasing audiences by 170% . Even better, survey data shows that 100,000 more girls are playing football in the 2021-2022 season compared to 2017-2018.

£20 billion

Sky supported a contribution of £20 billion to UK GDP in 2022. This is equivalent to around £1 in every £124 of the UK’s economic output and is greater than the UK Government’s annual R&D budget.

Our people work across the country, with sixteen offices nationwide and our Sky TV engineers operating in every county.

Sky is a major UK employer and a crucial source of well-paid, highly-skilled media and technology jobs. From a career in our contact centres through to the world-leading VFX teams at Sky Studios, there is a real breadth of opportunity for everyone, and through this investment Sky is contributing to the careers of the future.

Enabled by launch of Sky Studios Elstree, in its first five years of operation. The UK's newest, state-of-the-art film and TV studio will create thousands of jobs, become a training ground for the next generation of young talent and has been built with sustainability at the heart.

We pay our fair share of tax. Our direct payments of income tax, corporation tax and excise duties contributed £1.4 billion to the UK Exchequer.

The way people consume news is changing. Sky keeps pace with the changing news environment to ensure that we reach as many people as possible. Every month, around one in three people in the UK connect with Sky News on TV, on our website or online. We estimate that 35 million people watch the Sky News livestream and videos on YouTube. Meanwhile, Sky News was the fastest growing authorised news channel on TikTok in 2022. To date, we have amassed over 4.5 million followers and 52 million views – with these figures rising every day.

Sky informs different audiences across different platforms

“Our journalists put themselves in the line of fire to bring you stories from the frontline. Their first-hand testimony bears witness to the events that are shaping our shared history. While other TV networks are scaling back on their international news coverage, we continue to invest.”

David Rhodes, Executive Chairman, Sky News Group

Sky’s news brands are viewed by over 50 million people across the world every month. In 2022, we invested over €90 million to bring our award-winning journalism to people across the world, free of charge, through our flagship news brands Sky News and Sky TG24. Around 800 journalists work at Sky News and Sky TG24 to capture the stories that define our times. According to Ofcom research, 8 out of every 10 people feel Sky News helps them understand what’s happening in the world with high-quality reporting. Sky News has just won the Royal Television Society’s ‘Best News Channel of the Year’ award for the sixth year in a row. And, in recognition of an incredible 2022, reporting on the war in Ukraine, Sky News correspondent Stuart Ramsey was named TV Journalist of the Year by the Royal Television Society.

Sky delivers high quality news to millions of people for free

In an age of information overload, our job at Sky is simple. We help our audiences make sense of what’s happening in the world, by offering first-hand journalism that is accurate, independent and trustworthy.

Sky News

I’ve been shot at more times than I can remember

Stuart Ramsay, Chief Correspondent, Sky News and RTS TV journalist of the year

ScreenSkills

Kick It Out

The UK is a global powerhouse for film and TV production. Comedy, drama, documentary, kids, movies – we make original film and TV in every genre, supporting home-grown talent and local communities. In 2022, the first production started at Sky Studios Elstree, our new state-of-the-art film and TV studio. Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs. There’s a real appetite for this content both at home and overseas. t 100,000 more girls are playing football in the 2021-2022 season compared to 2017-2018.

Sky invests in the best of British creativity

“Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.”

Cécile Frot-Coutaz, CEO, Sky Studios

In 2022, Sky invested £500 million in new, original content, airing more than 150 Sky Original series and receiving 27 BAFTA nominations. At Sky Studios, we develop, commission and produce unmissable programming for Sky’s customers across Europe. Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.

Sky creates unmissable original film and TV

At Sky, we take the best of British creativity and share it with hundreds of millions of people across the globe. Over the past 10 years, Sky Originals like Gomorrah, Chernobyl and Babylon Berlin set new standards for TV. And today, we’re proud to continue working with world-class talent such as the Academy-Award winning actors Julianne Moore and Eddie Redmayne, BAFTA-winning director Joe Wright, and globally renowned composer Hans Zimmer.

Sky Originals

“At Sky, we believe in delivering content worth paying for, and with that lens, we carefully consider what our customers want, which is gripping TV, jaw-dropping documentaries, show-stopping movies, the best of the arts, and thoughtful, creative kids’ content.”

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Delivering a diverse lineup of shows and movies that have wide appeal, across all genres, is really important to us. With Original fan favourites such as Brassic and Gangs of London, plus entertainment shows like A League of Their Own and Never Mind the Buzzcocks, we’re proud to support homegrown, creative talent. We also know that British viewers enjoy a range of international content. We love US story-telling and we offer customers access to brilliant shows from Peacock and as the exclusive home for award-winning content from our partners HBO.

Sky ensures there is something for everyone

Kick it Out

Kick It Out

Sky is the UK’s biggest investor in women’s sport

Jonathan Licht, Managing Director, Sky Sports

Sky creates unmissable original film and TV

Sky Originals

Sky informs different audiences across different platforms

Sky delivers high quality news to millions of people for free

Stuart Ramsay, Chief Correspondent, Sky News and RTS TV journalist of the year

I’ve been shot at more times than I can remember

Sky News

Since Sky launched over 30 years ago, we’ve been pioneering new standards and formats in sports and news broadcasting. Every year, we create thousands of hours of film and TV across all genres. This in turn allows us to influence the UK’s cultural agenda. Thanks to a myriad of media and entertainment offerings, we are able to reflect, challenge, and redefine societal norms and values through our content, technology, and commitment to diversity and innovation.

Birmingham Rep

Sky’s partnership with the Birmingham Rep enables up-and-coming comedy writers to kick-start their careers in the industry. In addition to providing training, mentoring and a professional showcase, Sky Comedy Rep gives new British comedy writing Talent the opportunity to gain their first commercial writing credit. The scheme is now in its second year, supporting aspiring writers from across the UK - including Salford, Stoke-on-Trent, Durham, Manchester and Birmingham. Meanwhile writers from the 2021-2022 programme have gone on to develop projects for Sky Studios and a range of other producers and broadcasters.

Birmingham Rep

Sky inspires millions of people to discover new things

Zai Bennett, Managing Director of Content, Sky UK and Ireland

“The arts are good for our mental health and wellbeing. They help create a kinder, more empathetic, diverse and thoughtful society. They are not a “nice to have” for the privileged few. But with increasing pressure on public funding, the arts are suffering, with our beloved arts institutions lacking support and up-and-coming talent struggling to break through. At Sky, we’re doing what we can to change that, and shine a light on the UK finest artistic talent.”

Philip Edgar Jones, Director of Sky Arts

Sky Arts is a free-to-air channel available on Freeview. We regularly bring prime time audiences of millions to our most popular shows. Sky Arts offers a fantastic platform to artists and artistic organisations to share their work, but also allows everyone across the UK equal access to documentaries and performances from Kylie, Ed Sheeran and U2, to Matthew Bourne’s Swan Lake or Wagner’s Ring Cycle. We know that X% of British adults would go to the theatre more in person if there were more plays taking place nearby and X% would go if they could afford to. Sky Arts offers a free and convenient option that can be accessed by everyone.

Sky provides free access to art and culture

Sky Arts

With people increasingly consuming video content on their phones and tablets, there is a new expectation for high-quality entertainment to be entirely portable. That’s why, between 2019 and 2022, Sky invested £547 million in Sky applications, enabling its customers to access Sky content through the Sky Go, Sky Sports, and Sky News apps, as well as its popular streaming service NOW TV. Providing this wide range of options for streaming has allowed users to access the exclusive content available from Sky whenever they want, at home and on-the-move.

Sky entertains people wherever they are

“The way people watch TV has changed. And the way Sky delivers TV has changed too. We’re in a period of transition, winning over a new generation of customers with our new streaming experience. That’s exciting in itself. But what’s just as exciting is the potential for new and better ways of entertaining people. We’re working on much, much more. And we’re incredibly excited about the future.”

Fraser Stirling, Global Chief Product Officer, Comcast and Sky

Sky has invested almost £1 billion in recent years across Sky Steam, Sky Glass, Sky Live and Sky applications to ensure our products and services offer cutting-edge access to the best content. We want to accelerate the “speed to joy” journey so that our customers can find what they want to watch in seconds. In 2022, 8 out of 10 Sky Stream customers were new to Sky, meaning that this simpler, smarter streaming experience is winning over a fresh demographic of consumers.

Sky brings all the best content together

There is more choice than ever when it comes to what, where and how audiences can access entertainment. But this choice is sometimes overwhelming.

Creating new streaming experiences

In 2022, we invested £187 million in our streaming products, developing world-leading products and services right here in the UK. Through syndication, our partners in three continents are then using our British technology to give their customers the best streaming experience on the market. Between 2019 and 2022, we also invested £184 million to develop the Sky Glass TV. In 2022, Sky Glass was the best-selling 55 and 65 inch ultra-high definition TV in the UK, and the third-best selling TV brand overall. Sky Glass is also the world’s first certified CarbonNeutral® TV.

Sky has developed new technologies in the UK

David Rhodes

Executive Chairman, Sky News Group

Dana Strong, Group Chief Executive Officer

The UK’s cultural economy creates jobs, fosters skills, and boosts GDP, all whilst providing first class entertainment to audiences across the country and the world. Together, we drive prosperity as the jewel in the crown of the UK’s economy. “As an engine of the UK’s vibrant media and entertainment industry, Sky supported a contribution of £20 billion to the UK economy in 2022. We always go further, we never rest, and we strive to bring a better TV experience to our audiences, creating more prosperity as we do so.

Stephen van Rooyen, Chief Executive Officer, Sky UK & Ireland and Chief Commercial Officer, Sky Group

to UK GDP

EMPLOYEES

26,000

255,000

UK JOBS SuPPORTED

£3 billion

UK production investment

£5.4 billion

supported in tax

For 35 years, we’ve been a powerhouse of British innovation and creativity. When Sky exploded onto the TV market in the UK, we changed the way people watch TV, for the better. We’re still doing that. The technology has changed. The way people live and what they want has changed. But our drive to keep finding newer and better ways to bring people the best entertainment and sport the world has to offer remains the same. That drive – and our ability to harness it to create products and services millions of people love – means we are working with global partners to create the best home entertainment experience. People also want to make sense of what’s happening in the world, so Sky News gives them journalism that is accurate, independent and trustworthy. In 2022, we invested over £130 million to bring our audiences award winning journalism free of charge. In the UK, Sky is a team of 26,000 people working in TV production, in technology, in retail, in customer service and much more. Our London headquarters is the UK’s biggest creative campus, bringing the best of British ingenuity to create TV that’s loved by audiences across the world. We’re also building newer, better ways to watch TV. From a standing start two years ago, Sky Glass is now the UK’s best-selling 65 inch UHD TV. This technology is now licensed in three continents, enabling our international partners to bring the Sky experience to millions more viewers. Sky Studios Elstree opened its doors to its first major production this year. We estimate that our new state-of-the-art film and TV studio will attract around £3 billion in production investment to the UK in its first five years alone. It is driving prosperity in the local area, creating an estimated 2,000 jobs. On top of that, we create highly-skilled jobs across the UK, in London, Southampton, Leeds, Newcastle, Stockport, Brentwood and Sheffield. All this activity supported a contribution of £20 billion to UK GDP in 2022 .That’s £1 in every £124 of the UK’s economic output. Sky is giving people the world over a new way to discover, fall in love with and share the entertainment they love. And we’re proud to play our part in ensuring the UK is a leading destination for TV and film production, sharing British stories and innovation with people everywhere.

Stephen van Rooyen, Chief Executive Officer, Sky UK & Ireland and Chief Commercial Officer, Sky Group

Southampton

London

Brentwood

Sheffield

Stockport

Leeds

Newcastle

Unterföhring

Italy at a glance

Gomorrah: the Italian story that gripped the world

Sky Italia

Germany at a glance

Sky Deutschland

GDP

total contribution to Scottish GDP. That’s 1.3% of Scotland’s GDP

£2.2 billion

6,100

TAX

Sky jobs. 26,600 Scottish jobs supported

Scotland at a glance

View UK&I information

View Ireland information

Sky in Scotland

Proud Primary Partner of the Republic of Ireland Women’s National Football Team

Sky has been in Ireland since 1998. From its Dublin headquarters, Sky brings hundreds of thousands of customers brilliant TV and broadband, with Sky Mobile set to launch in 2024.

Sky in Ireland

View UK&I information

View Scotland information

GDP

total contribution to GDP in the UK and Ireland That’s £1 in every £124 of the UK’s economic output

£21 billion

£1.5 billion

TAX

paid directly in tax to the UK and Irish governments £5.6 billion total contribution – that’s enough to build 10 hospitals

Spending

spent with over 8,000 suppliers

£13.2 billion

27,000

JOBS

Sky jobs, mostly in London and Scotland. Supported 260,000 jobs in the UK and Ireland.

The UK and Ireland at a glance

Attracting £3 billion to the UK

The UK is where our story began. For years, we’ve made an important economic contribution to the UK, supporting thousands of jobs, moving the world of sport, news and arts forwards and boosting the creative industries by making ambitious, original film and TV. Our headquarters are just outside London. They are the UK’s largest creative campus, where 12,000 colleagues work. From here, we broadcast Sky Sports, Sky News, Sky Arts and more, whilst our tech teams work to ensure that our platforms, products and apps deliver the best possible experience. We also have offices in Brentwood, Leeds, Newcastle, Sheffield, Southampton and Stockport. Sky has been in Ireland since 1998. From its Dublin headquarters, Sky brings hundreds of thousands of customers brilliant TV and broadband, with Sky Mobile set to launch in 2024. Our brand new film and TV studio, Sky Studios Elstree, kicked off its first major film production in 2022. Sky Studios Elstree is projected to attract £3 billion in production investment to the UK in its first five years alone. It will also create around 2,000 jobs in the local community. Our ambition is to make Sky Studios Elstree the world’s most sustainable studio. It runs on renewable energy, harvest rainwater and LED lighting, and its operation is free from single-use plastic.

Sky in the UK and Ireland

View Ireland information

View Scotland information

Austria at a glance

Sky Austria

The EU at a glance

Sky Showtime is a new streaming service, created in partnership with Viacom CBS. Sky Showtime is taking Sky’s brand, and its brilliant film and TV to people in 22 different European markets.

Introducing Sky Showtime

For years, Sky has been one of the leading pay TV companies in Europe, serving millions of customers. Today, Sky operates in five European Union countries: Ireland, Italy, Germany, Austria and Portugal.

Sky in the European Union

UK & Ireland

Ireland

Germany

Austria

Italy

View EU contribution

Across Europe, we have millions of customers and thousands of colleagues. Click on the map to see our cultural and economic contribution, country by country.

For decades, Sky has changed the way we watch TV. We were the first to bring 24-hour, rolling news to the UK. We revolutionised the quality and depth of sports coverage for millions of fans, changing the game forever. We brought hundreds of channels, movies on-demand and an array of new choices for TV lovers. We have grown to become one of Europe’s leading media and tech companies, with 23 million customers across six countries. Headquartered in the UK, our talented 26,000 colleagues supported a contribution of £20 billion to UK GDP in 2022 and supported over a quarter of a million British jobs. But we never stand still. Our customers constantly have new expectations when it comes to what, when, and where they watch their favourite content. Sky steps up to meet that challenge head on: we embrace change, we take challenges head on, and we make sure our customers get the best experience on offer. As new analysis in this report shows, there is an imperative to keep striding forward both to deliver for customers and for the UK to fulfil its enormous potential – all of which makes for an exciting future. Too often changing consumer habits are framed as something to be feared. Progress is misunderstood, and the shift to new technologies is misrepresented as a threat rather than an opportunity – or in fact, an imperative. This shouldn’t be the case. Our research shows there is a unique opportunity for the UK to be a global powerhouse of creative production, scaling up to meet growing demand both at home and overseas. If our industry and policymakers work together to create the conditions to develop skills in our workforce, foster innovation, and support the development of key infrastructure, we will succeed in creating more prosperity for communities across the country. If together we seize the moment the media and entertainment sector could deliver an additional £10 billion a year to the UK economy by 2033. There’s so much more to do, and Sky is determined to be an engine for that growth – powering creativity in the UK and across the world.

Dana Strong, Group Chief Executive Officer

In a world of smartphones and tablets, consumers rightly expect high-quality entertainment to be entirely portable. Our research confirms that almost one in five British adults watch video content multiple times a week whilst on the move. That’s why we innovate and develop Sky applications which enable our customers to access Sky content through the Sky Go, Sky Sports, and Sky News apps, as well as our popular streaming service NOW. Providing this wide range of options for streaming has allowed users to access the exclusive content available from Sky whenever they want, at home and on-the-move.

Sky entertains people wherever they are

In 2022, we continued to invest in our streaming products, developing world-leading products and services right here in the UK. Through syndication, our partners in three continents are now using our British technology to give their customers the best streaming experience on the market.  In 2022, Sky Glass was the best-selling 55 and 65 inch ultra high definition TV in the UK, and the third-best selling TV brand overall. Sky Glass is also the world’s first certified CarbonNeutral® TV.

Sky pioneers new technologies in the UK

Sky has invested hundreds of millions of pounds in Sky Stream, Sky Glass, Sky Live and Sky applications to ensure our products and services offer cutting-edge access to the best content. We want to accelerate the “speed to joy” journey so that our customers can find what they want to watch in seconds. In 2022, eight out of ten Sky Stream customers were new to Sky, meaning that this simpler, smarter streaming experience is winning over new consumers.

Sky brings the world’s best film and TV together

There is more choice than ever when it comes to what, where and how audiences can access entertainment. But this choice is sometimes overwhelming. We estimate that the average consumer spends 27 hours a year searching for the right thing to watch. This is almost equivalent to watching all four series of Succession back-to-back.

Creating the best streaming experiences

“We’re excited about the future of the TV experience. It’s already the heart of entertainment in your home and we think it could be much more. Our streaming products are attracting a new generation of customers who can easily enjoy the amazing TV content on offer, as well as chat to family and friends, play games, and workout in interactive ways from the comfort of their living room.”

Fraser Stirling, Global Chief Product Officer, Comcast and Sky

Cécile Frot-Coutaz, CEO, Sky Studios

We’re doing our bit to keep us all dancing, singing, painting and making. Popular series such as Portrait Artist of The Year, Landscape Artist of The Year and Tate Britain’s Great Art Walks all hope to inspire British audiences to explore new hobbies and interests for themselves. Over 50,000 people participated in Sky Art’s live paint-along series, Portrait Artist of the Week. Our research shows that one in ten of British adults have tried a new creative hobby such as painting, music, photography after being inspired by a TV programme. Meanwhile, a fifth of British adults have read a book after seeing it recommended on a TV programme. Access All Arts week is a nationwide, week-long celebration of the arts, specially designed for primary schools. Sky helps teachers take their pupils on a creative adventure with a whole host of brand-new, completely free, curriculum resources.

Sky inspires millions of people to discover new things

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Philip Edgar Jones, Director of Sky Arts

We made a splash in 2020, when Sky Arts went free to air, becoming available for everyone. Since then more people than ever are accessing the arts, with audience figures for Sky Arts increasing by 150%. Sky Arts offers a fantastic platform to artists and artistic organisations to share their work, but also allows everyone across the UK equal access to documentaries and performances from Kylie, Ed Sheeran and U2, to Matthew Bourne’s Swan Lake or Wagner’s Ring Cycle. We are proud to be the headline sponsor of National Theatre Live and we work closely with cultural partners including the English National Opera, Royal Academy of Arts, Tate, and Creative UK. We know that a third (34%) of British adults would go to the theatre more if they could afford to and a fifth (21%) would go if there were more plays taking place near where they live. Sky Arts offers a free, convenient and diverse option that can be accessed by everyone.

Sky connects millions to the arts, for free

“The more we create and engage with art, the better the world becomes. The arts should be available to everyone, whatever their background or circumstance, and the UK’s cultural economy is key to the UK’s success. At Sky, we use our position to ensure the arts thrive and are always accessible.”

Philip Edgar-Jones, Director of Sky Arts

Cécile Frot-Coutaz, CEO, Sky Studios

We believe there is an artform out there for everyone and we’re excited to help people find it. The more people are able to make and enjoy the arts, the better the world becomes. From Glyndebourne to Grime, and Cézanne to The Style Council, Sky Arts showcases the best of classical and popular music, theatre, opera, dance and the visual arts.

Sky Arts

Birmingham Rep

ScreenSkills

Kick It Out

“Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.”

Cécile Frot-Coutaz, CEO, Sky Studios

“At Sky, we believe in delivering our customers content worth paying for. Gripping scripted series, jaw-dropping documentaries, show-stopping movies, the best of the arts, and thoughtful, creative kids’ content.”

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Delivering a diverse lineup of shows and movies that have wide appeal, across all genres, is really important to us. With Sky Original fan favourites such as Brassic and Gangs of London, plus entertainment shows like A League of Their Own and Never Mind the Buzzcocks, we’re proud to support homegrown, creative talent. We also know that British viewers enjoy a range of international content. We love US story-telling and we offer customers access to brilliant shows from all major US Studios including Sony, NBCUniversal, Warner Brothers and Paramount, as well as being the exclusive home for award-winning content from our partners HBO. When asked, almost one in five British adults say they have discussed, debated or speculated about The Last of Us with their friends, and one in ten said the same about House of the Dragon.

Sky ensures there is something for everyone

The UK is a global powerhouse for film and TV production. Comedy, drama, documentary, kids, movies – we make original content in every genre, supporting home-grown talent. In 2022, the first production started at Sky Studios Elstree, our new state-of-the-art film and TV studio. Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs. There’s a real appetite for this content both at home and overseas. Almost half (46%) of British adults say they are more likely to watch a TV show set in the UK. When we explored this further, 30% said they like to watch British content because they like seeing British landmarks they recognise and 45% said they enjoy the British sense of humour.

Sky invests in the best of British creativity

Zai Bennett, Managing Director of Content, Sky UK and Ireland

“Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.”

Cécile Frot-Coutaz, CEO, Sky Studios

At Sky Studios, we develop, commission and produce unmissable programming for Sky’s customers across Europe. In 2022, Sky invested £500 million in new, original content, airing more than 150 Sky Original series and receiving 27 BAFTA nominations. We’re proud to be working on projects with world-class creatives such as the Academy-Award winning actors Julianne Moore and Eddie Redmayne, BAFTA-winning director Joe Wright, and globally renowned composer Hans Zimmer.

Sky creates unmissable original film and TV

At Sky, we take the best of British creativity and share it with hundreds of millions of people across the globe. Over the past 10 years, Sky Originals like Chernobyl, Brassic, and I Hate Suzie have consistently entertained audiences at home and overseas.

Sky Originals

Around 35 million people watch the Sky News livestream and videos on YouTube.

David Rhodes

Executive Chairman, Sky News Group

Sky informs different audiences across different platforms

According to Ofcom research, Sky News scored the highest of all measured UK channels when it comes to trustworthiness, accuracy and impartiality. Ofcom found that 8 out of every 10 people feel Sky News helps them understand what’s happening in the world with high-quality reporting. Sky News has just won the Royal Television Society’s ‘Best News Channel of the Year’ award for the sixth year in a row. And, in recognition of an incredible 2022, reporting on the war in Ukraine, Sky News correspondent Stuart Ramsay was named TV Journalist of the Year by the Royal Television Society.

Sky News brands based in the UK and Italy are viewed by over 50 million people across the world every month. In 2022, we invested over £130 million to bring our award-winning journalism free of charge. More than 800 journalists work at Sky News to capture the stories that define our times. We bring people the latest updates through:

Sky shares award winning news with millions, free of charge

The way people consume news is changing. In 2022, approximately 7.5 million people in the UK learnt about Queen Elizabeth II’s death from verified social media platforms and 66 million combined users kept up-to-date with Russia’s invasion of Ukraine during its first month across our platforms. Sky News sets the pace of the news environment to ensure that we reach as many people as possible. Every month, around one in three people in the UK connect with Sky News on TV, on our website or online.  Around 35 million people watch the Sky News livestream and videos on YouTube. Meanwhile, in 2022 Sky News was the fastest growing authorised UK news channel on TikTok. To date, we have amassed over 4.5 million followers and 52 million views – with these figures rising every day. We reach the new generation of viewers with news stories that matter to them.

Sky delivers high quality news to millions of people for free

David Rhodes, Executive Chairman, Sky News Group

Stuart Ramsay, Chief Correspondent Sky News, and RTS TV journalist of the year

I’ve been shot at more times than I can remember

In an age of information overload, our job at Sky is simple. We help our audiences make sense of what’s happening in the world, by offering journalism that is accurate, independent and trustworthy. 81% of British adults agree that access to impartial news is more important than ever before. And 86% agree that high quality, independent news should be freely available. Sky News builds trust by taking our audience to the heart of where a story is unfolding, providing eyewitness reporting by the best journalists and experts, breaking down and often questioning the prevailing narrative.

Sky News

Sky’s Osterley headquarters in West London is the UK’s largest creative campus, and that’s where we make and broadcast Sky News, Sky Sports, Sky Arts and so much more. We then also have major bases in Glasgow, Livingston, Uddingston and Dunfermline in Scotland, along with offices in Brentwood, Chilworth, Leeds, Newcastle, Sheffield and Stockport.

Go back

Sky inspires the next generation of sports people

A third of British adults agreed that watching sport on TV encourages them to exercise more. And Sky wants nothing more than to support new participation in sport, driving investment, fuelling grassroots clubs, improving facilities and helping to inspire the next generation. This equals more fans in stadiums, more kids in local teams, and more girls fulfilling their potential. Overall, this means more love for the UK’s sport. Over time, our investments in sport have enabled huge increases in grassroots spending, enabling more people to play the sports they love. This year alone, 10,000 children will get the chance to have a free taste of cricket through Sky Dynamos Intros, an initiative to encourage more children to take up cricket, while many, many more will benefit from facilities and opportunities to play which are only possible because of Sky's partnership.

Sky helps to boost participation in sports

We broadcast more hours of women’s sports than any other broadcaster, and this year we’re proud to be showing more than ever before - including the Ashes, Cricket World Cup, Netball Super League and World Cup, Solheim Cup, US Open tennis, Women’s Super League, women’s boxing, and more. We’re particularly proud to play our part in the growth of women’s football, having signed a landmark deal to broadcast the Women’s Super League alongside the BBC.

Sky is the UK’s biggest investor in women’s sport

increase in viewers on 2023, a record-breaking season

45%

audience growth since our partnership began.

of our audience were women and 24% were under 35.

36%

To enhance the fan experience, Sky has recently opened a brand new state-of-the-art studio with many features which have never been seen before as part of sports broadcasting in the UK & Ireland, and will create a more immersive viewing experience. This investment demonstrates Sky’s commitment to continuing to provide the most entertaining viewing experience possible of the biggest and most-loved events in the sporting calendar.

Sky is at the forefront of sports broadcasting innovation

Sky puts fans at the heart of the action

people on average tuned in to watch the women’s Hundred per game (up +13% on 2022)

150,000

people on average tuned in to watch the men’s Hundred per game (up +4% on 2022)

297,000

Sky Sports has worked closely with the ECB to bring The Hundred to life, attracting millions of viewers to men and women’s matches. 2023 saw record breaking numbers tune in to watch:

The Hundred

watched the Women's side claim victory over Australia in the 2023 T20 series at Lord's.

795, 000

watched England beat Australia at the climax of the third Men's 2023 Ashes Test at Headingley

Over 2 million

people watched England triumph in the ICC Men’s T20 World Cup Final in Melbourne in 2022.

3 million +

Sky has also been a key partner of cricket in the UK over the last three decades.

England Cricket

more women have watched the opening of the 23/24 season than the year before.

Over 50%

football fans tuned in to Sky Sports to watch the first five games of the 23/24 season.

8 million

of Brits have watched at least one Premier League match in the last year.

41%

We are the Premier League’s original and longest-standing partner, growing the game and connecting with millions of fans for over 30 years.

Premier League

Sky Sports has increased the visibility and success of so many sports, ranging from boxing and netball to golf and motorsports. We continue to see record breaking audiences each season.

Sky fuels sporting success

Sky Sports has been at the forefront of sports broadcasting for over 30 years, connecting fans to the moments they care most about. We strive to create the most entertaining viewing experience and we’re constantly innovating on and off screen to achieve this. We hope our live coverage - as well as how we share the biggest stories from the world of sport across digital and social platforms - is accessible to sports fans of all ages, genders and backgrounds. We welcome everyone to indulge their sporting passions and enjoy the twists and turns of their favourite sports and events with us.”

Jonathan Licht, Managing Director, Sky Sports

Sky Sports brings fans the biggest moments from their favourite sports, week in week out. Goals, podiums, wickets, holes-in-one, knockouts, match points, bullseyes, tries and touchdowns. Our viewers can enjoy it all, live. We recognise our power to positively contribute to the sporting ecosystem. Our relationship with sport goes deeper than broadcasting. We understand the importance of acting as a great partner, which comes from years of experience. Sky’s ultimate ambition is to inspire millions more people, from all walks of life, to watch, love and play sport.

Sky Sports

GDP

total contribution

€10.1 billion

€3.4 billion

TAX

total contribution. €900 million paid directly

114,000

JOBS

jobs supported. 8,400 Sky jobs

GDP

total contribution

€240 million

€79 million

TAX

total contribution - that’s enough to pay the wages of around 1,500 education workers for one year €25 million paid directly

Spending

spent with Austrian suppliers

€96 million

2,200

JOBS

jobs supported. 185 Sky jobs

GDP

total contribution – that’s €1 in every €1,206 of Germany’s economic output.

€3.2 billion

€1.7 billion

TAX

total contribution. €422 million paid directly

Spending

spent with over 3,000 German suppliers

€2.1 billion

35,800

JOBS

jobs supported. 2,900 Sky jobs

GDP

total contribution

€3.5 billion

€1 billion

TAX

total contribution. €300 million paid directly

Spending

spent with over 4,000 Italian suppliers

€2.5 billion

39,400

JOBS

jobs supported. 4,200 Sky jobs

The Hundred

Premier League

England Cricket

Sky entertains people wherever they are

Sky has developed new technologies in the UK

Fraser Stirling, Global Chief Product Officer, Comcast and Sky

Sky brings all the best content together

There is more choice than ever when it comes to what, where and how audiences can access entertainment. But this choice is sometimes overwhelming.

Creating new streaming experiences

Sky inspires millions of people to discover new things

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Philip Edgar Jones, Director of Sky Arts

Sky provides free access to art and culture

Sky Arts

Birmingham Rep

ScreenSkills

Kick It Out

Sky invests in the best of British creativity

Sky ensures there is something for everyone

Zai Bennett, Managing Director of Content, Sky UK and Ireland

“Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.”

Cécile Frot-Coutaz, CEO, Sky Studios

Sky creates unmissable original film and TV

Sky Originals

David Rhodes

Executive Chairman, Sky News Group

Sky informs different audiences across different platforms

Sky delivers high quality news to millions of people for free

Stuart Ramsay, Chief Correspondent, Sky News and RTS TV journalist of the year

I’ve been shot at more times than I can remember

Sky News

Sky entertains people wherever they are

Sky pioneers new technologies in the UK

Sky brings the world’s best film and TV together

Creating the best streaming experiences

Fraser Stirling, Global Chief Product Officer, Comcast and Sky

Sky inspires millions of people to discover new things

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Philip Edgar Jones, Director of Sky Arts

Sky connects millions to the arts, for free

Philip Edgar-Jones, Director of Sky Arts and Entertainment

Sky Arts

Birmingham Rep

ScreenSkills

Kick It Out

“Our teams partner with the best production companies and talent globally, to drive creative excellence and tell original stories that are loved by audiences the world over.”

Cécile Frot-Coutaz, CEO, Sky Studios

Zai Bennett, Managing Director of Content, Sky UK and Ireland

Sky delivers the best of British and best of the US

The UK is a global powerhouse for film and TV production. By partnering with the UK creative industries, we make original content in every genre – comedy, drama, documentary, kids and movies – supporting home-grown talent. In 2022, the first production started at Sky Studios Elstree, our new state-of-the-art film and TV studio. Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs. There’s a real appetite for this content both at home and overseas. Almost half (46%) of British adults say they are more likely to watch a TV show set in the UK. When we explored this further, 30% said they like to watch British content because they like seeing British landmarks they recognise and 45% said they enjoy the British sense of humour.

Sky invests in the best of British creativity

Sky creates unmissable original film and TV

At Sky, we take the best of British creativity and share it with hundreds of millions of people across the globe. Over the past 10 years, Sky Originals like Chernobyl, Brassic, and I Hate Suzie have consistently entertained audiences at home and overseas.

Sky Originals

David Rhodes

Executive Chairman, Sky News Group

Sky informs different audiences across different platforms

The way people consume news is changing. In 2022, approximately 7.5 million people in the UK learnt about Queen Elizabeth II’s death from verified social media platforms and 66 million combined users kept up-to-date with Russia’s invasion of Ukraine during its first month across our platforms. Sky News sets the pace of the news environment to ensure that we reach as many people as possible. Every month, around one in three people in the UK connect with Sky News on TV, on our website or online. Around 35 million people watch the Sky News livestream and videos on YouTube. Meanwhile, in 2022 Sky News was the fastest growing authorised UK news channel on TikTok. To date, we have amassed over 4.5 million followers and 52 million views – with these figures rising every day. We reach the new generation of viewers with news stories that matter to them.

Sky News connects with the next generation of viewers

“Our journalists bring you stories from the frontline. Their first-hand eyewitness reporting bears witness to the events that are shaping our shared history, ensuring real stories from real communities are shared with the world. While other TV networks are scaling back on their international news coverage, we continue to invest.”

David Rhodes, Executive Chairman, Sky News Group

81% of British adults agree that access to impartial news is more important than ever before. And 86% agree that high quality, independent news should be freely available. Sky News builds trust by taking our audience to the heart of where a story is unfolding, providing eyewitness reporting by the best journalists and experts, breaking down and often questioning the prevailing narrative.

Sky News

According to Ofcom research, Sky News scored the highest of all measured UK channels when it comes to trustworthiness, accuracy and impartiality. Ofcom found that 8 out of every 10 people feel Sky News helps them understand what’s happening in the world with high-quality reporting. Sky News has just won the Royal Television Society’s ‘Channel of the Year’ award for the sixth year in a row. And, in recognition of an incredible 2022, reporting on the war in Ukraine, Sky News correspondent Stuart Ramsay was named TV Journalist of the Year by the Royal Television Society.

Sky shares award winning news with millions, free of charge

Sky inspires the next generation of sports people

Sky helps to boost participation in sports

Sky is the UK’s biggest investor in women’s sport

increase in viewers on 2023, a record-breaking season

45%

audience growth since our partnership began.

of our audience were women and 24% were under 35.

36%

Sky is at the forefront of sports broadcasting innovation

Sky puts fans at the heart of the action

people on average tuned in to watch the women’s Hundred per game (up +13% on 2022)

150,000

people on average tuned in to watch the men’s Hundred per game (up +4% on 2022)

297,000

Sky Sports has worked closely with the ECB to bring The Hundred to life, attracting millions of viewers to men and women’s matches. 2023 saw record breaking numbers tune in to watch:

The Hundred

watched the Women's side claim victory over Australia in the 2023 T20 series at Lord's.

795,000

watched England beat Australia at the climax of the third Men's 2023 Ashes Test at Headingley

Over 2 million

people watched England triumph in the ICC Men’s T20 World Cup Final in Melbourne in 2022.

Over 3 million

Sky has also been a key partner of cricket in the UK over the last three decades.

England Cricket

more women have watched the opening of the 23/24 season than the year before.

Over 50%

football fans tuned in to Sky Sports to watch the first five games of the 23/24 season.

8 million

of Brits have watched at least one Premier League match in the last year.

41%

We are the Premier League’s original and longest-standing partner, growing the game and connecting with millions of fans for over 30 years.

Premier League

Sky Sports has increased the visibility and success of so many sports, ranging from boxing and netball to golf and motorsports. We continue to see record breaking audiences each season.

Sky fuels sporting success

The Hundred

Premier League

England Cricket

Jonathan Licht, Managing Director, Sky Sports

Sky Sports

Read the full report

Southampton

London

Brentwood

Sheffield

Stockport

Leeds

Newcastle

Unterföhring

Italy at a glance

Gomorrah: the Italian story that gripped the world

Sky Italia

GDP

total contribution

€3.5 billion

€1 billion

TAX

total contribution. €300 million paid directly

39,400

JOBS

jobs supported. 4,200 Sky colleagues

GDP

total contribution – that’s €1 in every €1,206 of Germany’s economic output.

€3.2 billion

€1.7 billion

TAX

total contribution. €422 million paid directly

35,800

JOBS

jobs supported. 2,900 Sky colleagues

Germany at a glance

Sky Deutschland

GDP

total contribution to Scottish GDP That’s 1.3% of Scotland’s GDP

£2.2 billion

26,600

TAX

Scottish jobs supported 6,100 Sky colleagues

Scotland at a glance

View UK&I information

View Ireland information

Sky in Scotland

Proud Primary Partner of the Republic of Ireland Women’s National Football Team

Sky has been in Ireland since 1998. From its Dublin headquarters, Sky brings hundreds of thousands of customers brilliant TV and broadband, with Sky Mobile set to launch in 2024.

Sky in Ireland

View UK&I information

View Scotland information

Attracting £3 billion to the UK

Sky in the UK and Ireland

View Ireland information

View Scotland information

GDP

total contribution

€240 million

€79 million

TAX

total contribution - that’s enough to pay the wages of around 1,500 education workers for one year €25 million paid directly

2,200

JOBS

jobs supported. 185 Sky colleagues

Austria at a glance

Sky Austria

GDP

total contribution

€10.1 billion

€3.4 billion

TAX

total contribution. €900 million paid directly

114,000

JOBS

jobs supported. 8,400 Sky colleagues

The EU at a glance

Sky Showtime is a new streaming service, created in partnership with Viacom CBS. Sky Showtime is taking Sky’s brand, and its brilliant film and TV to people in 22 different European markets.

Introducing Sky Showtime

Sky in the European Union

Ireland

Germany

Austria

Italy

View EU contribution

Across Europe, we have millions of customers and thousands of colleagues. Click on the map to see our cultural and economic contribution, country by country.

Southampton

London

Brentwood

Sheffield

Stockport

Leeds

Newcastle

Unterföhring

Italy at a glance

Gomorrah: the Italian story that gripped the world

Sky Italia

GDP

total contribution

€3.5 billion

€1 billion

TAX

total contribution. €300 million paid directly

39,400

JOBS

jobs supported. 4,200 Sky jobs

GDP

total contribution – that’s €1 in every €1,206 of Germany’s economic output.

€3.2 billion

€1.7 billion

TAX

total contribution. €422 million paid directly

35,800

JOBS

jobs supported. 2,900 Sky jobs

Germany at a glance

Sky Deutschland

GDP

total contribution to Scottish GDP. That’s 1.3% of Scotland’s GDP

£2.2 billion

26,600

TAX

Scottish jobs supported 6,100 Sky colleagues

Scotland at a glance

View UK&I information

View Ireland information

Sky in Scotland

Proud Primary Partner of the Republic of Ireland Women’s National Football Team

Sky has been in Ireland since 1998. From its Dublin headquarters, Sky brings hundreds of thousands of customers brilliant TV and broadband, with Sky Mobile set to launch in 2024.

Sky in Ireland

View UK&I information

View Scotland information

Attracting £3 billion to the UK

Sky in the UK and Ireland

View Ireland information

View Scotland information

GDP

total contribution

€240 million

€79 million

TAX

total contribution - that’s enough to pay the wages of around 1,500 education workers for one year €25 million paid directly

2,200

JOBS

jobs supported. 185 Sky jobs

Austria at a glance

Sky Austria

GDP

total contribution

€10.1 billion

€3.4 billion

TAX

total contribution. €900 million paid directly

114,000

JOBS

jobs supported. 8,400 Sky jobs

The EU at a glance

Sky Showtime is a new streaming service, created in partnership with Viacom CBS. Sky Showtime is taking Sky’s brand, and its brilliant film and TV to people in 22 different European markets.

Introducing Sky Showtime

Sky in the European Union

UK & Ireland

Ireland

Germany

Austria

Italy

View EU contribution

Across Europe, we have millions of customers and thousands of colleagues. Click on the map to see our cultural and economic contribution, country by country.

Back to Creating Content

Sky's economic impact in the UK

We pay our fair share of tax. Our direct payments of income tax, corporation tax and excise duties contributed £1.4 billion to the UK Exchequer.

£5.4 billion

supported in tax

Go back

£3 billion

UK production investment

255,000

UK JOBS SuPPORTED

Our people work across the country, with sixteen offices nationwide and our Sky TV engineers operating in every county.

26,000

EMPLOYEES

Go back

£20 billion

to UK GDP

Access All Arts week is a nationwide, week-long celebration of the arts, specially designed for primary schools. Sky helps teachers take their pupils on a creative adventure with a whole host of brand-new, completely free, curriculum resources.

OUR SPECIALIST JOURNALISM, DATA AND FORENSICS AND IN-DEPTH REPORTING

TAKING PEOPLE TO THE HEART OF THE STORY

THE BIG NEWS EVENTS AND SCOOPS

Stuart Ramsay, Chief Correspondent Sky News, and RTS TV journalist of the year

In an age of information overload, our job at Sky is simple. We help our audiences make sense of what’s happening in the world, by offering journalism that is accurate, independent and trustworthy.