Since Sky Arts went free to air in 2020, it has tripled its audience, with hit shows like Portrait Artist of the year regularly drawing in over 1 million viewers.
There is huge demand for the arts in Britain. According to research by our partners, Public First, one in three British adults say they would go to the theatre more, if they could afford to.
Reaching millions of people
Sky Arts is engaging millions of fans with art and culture. At the same time, it’s connecting our most cherished cultural institutions – like the English National Opera, the National Theatre, the Royal Academy of Arts, Tate and more – with millions of people they may never otherwise reach. Supporting our thriving national cultural scene is a core part of what we do.
Sky Arts is the headline sponsor of National Theatre Live, bringing live stage performances straight to your living room and reaching unprecedented audiences.
Supercharging the arts, with the power of TV.