82% of community members strongly agree they are more likely to recommend the brand to others since joining the community.
Build a home base for community members to experience the brand in a way that is relevant to them. Consumers are frustrated with “giving away” their data with nothing in return. Use the personal information they share to trigger tailored activities and offers.
Thinking about starting a brand-
To learn more about the brand.
82% of community members strongly agree they are more likely to purchase the brand since joining the community.
78% of community members strongly agree they trust the brand more since joining the community.
78% of community members strongly agree they have higher overall satisfaction with the brand since joining the community.
Keep community members engaged with high-value experiences. Ensure community members are aware of all the different ways they can get involved (and give them many ways to get involved), and remind them to engage on a regular basis.
Today’s (and tomorrow’s) marketers need new ways to connect with their consumers while offering personalized experiences and engaging interactions. A brand community is one of the most powerful channels for a brand to accomplish these goals. And it works! We surveyed more than 5,000 members across multiple brand communities to better understand the impact a brand community has on consumer loyalty, brand perception and purchase behaviors. Here is what we found.
What Motivates Consumers to
Join a Brand Community?
To feel a part of a community of
To get exclusive content or news.
Ingredients for a Successful
Brand-Owned Online Communities Create Meaningful Brand Connection for Consumers
About Social Media Link’s Vesta™ Solution
Social Media Link’s Vesta™ solution allows marketers to marketers to mobilize and activate their brand’s advocates. Through Vesta, brands can easily create a branded online community to generate engagement, collect feedback and spread content across social media–driving awareness, loyalty and advocacy, all with comprehensive analytics and insightful visibility.
Create a clear community purpose that aligns with your brand values. Successful communities develop cultural touchpoints, insider symbols and a shared identity that fosters a sense of belonging and connection. This will not happen right away! But brands can help encourage this behavior by establishing foundational principles for why the community exists.
To receive exclusive offerings such as coupons, discounts of free samples.
Request a Demo Today!
To have an impact on the brand through my feedback and opinion.
75% of community members strongly agree they feel more loyal to the brand since joining the community.
Recognize and praise community members for their effort to enhance the brand.
59% of community members have purchased more than one product within the brand portfolio after joining the community.