Gaslamp Quarter
Just outside the Convention Center, this historic and walkable area is filled with restaurants, retail, and other attractions. Taste your way through it on the Campus Tasting Trail –
swipe for specific destinations!
Experience San Diego food culture and
sample Winter FancyFaire* exhibitor
products in specially curated offerings at these Gaslamp Quarter restaurants:
Tasting Trail Restaurants
Huntress
Lumi
Café Sevilla
Lou & Mickey’s
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Tasting Trail
Retailers
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Little Italy
Retailers
Experience San Diego food culture and sample Winter FancyFaire* exhibitor products in specially curated offerings
at these Little Italy restaurants:
Bencotto
Barbusa
Civico 1845
Davanti
Ironside
Little Italy Restaurants
A leisurely walk or quick car ride from the Convention Center, this neighborhood business district has been going strong since the 1920’s!
Taste your way through it on the
Campus Tasting Trail –
swipe for specific destinations!
Little Italy
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Retailers
Experience San Diego food culture and
sample Winter FancyFaire* exhibitor
products in specially curated offerings
at these Barrio Logan restaurants:
Hayes Burger
Por Vida
Tasting Trail Restaurants
One of 14 California Cultural Districts,
this epicenter of San Diego’s Mexican community and artistic hub is teeming with galleries, restaurants, and breweries. Taste your way through it on the Campus Tasting Trail –
swipe for specific destinations!
Barrio Logan
Lia’s Lumpia
See exhibitor products in a new light
in this retail-inspired showcase designed by professional merchandisers. With
eye-grabbing contemporary retail features, nine designated category areas, and scannable QR codes to connect visitors directly with brands and products they like, the Spotlight Shoppe is a
must-see stop in the Exhibit Hall.
Spotlight Shoppe
Home to two new Winter FancyFaire* activations, enter
here to encounter new concepts, trends, and techniques shaping the specialty food industry.
Walk through Discovery Demos to connect with research partners, analysts, and brands at the leading edge of sustainability, locality, wellness 3.0, and more trends.
Grab a seat at the Discovery Kitchen theater, where interactive sessions illuminate the possibilities of specialty food and showcase West Coast chefs, products, and ideas.
Discovery Point
The marquee hub of Winter FancyFaire*
will host both traditional and unexpected trade show experiences. Discover products, brands, and connections at booths in the Exhibit Hall
and in exciting new settings.
Swipe for details!
Convention Center
Be the First to taste the 2026 sofi™ Award finalists and escape the hustle and bustle of the Exhibit Hall. Book a seating in this new setting, which invites buyers and tastemakers to enjoy fun conversations and sample some of the best specialty food products of the past year
First Taste Table
Find what you’re looking for and get
inspired in curated pavilions. Debut District is home to the newest of the new, from product debuts to startup brands. In pavilions
like Beverage or Deli, you can sample and compare hundreds of relevant products. International and State pavilions showcase regional innovations and favorites.
Debut District
and Pavilions
Culture in Common party
Monday, January 12, 7-9 pm
All Winter FancyFaire* participants
are invited to a night of connection and celebration, as we honor the diversity
and inclusivity that permeates both our
industry and San Diego itself.
The Soap Factory
Save the Date!
Culture in Common will infuse a night of
specialty food and drink into a local philanthropic locale, creating opportunities to support the community hosting us.
Transportation to and from is available via
shuttle buses from the Convention Center on Monday, January 12.
Additional details to follow.
The Soap Factory
First Night Celebration party
Sunday, January 11, 4:30 pm
Grab friends for a quick walk to
Gallagher Square at Petco Park and enjoy
the Winter FancyFaire* kickoff party!
Together, we’ll make this a First Night to remember, with delicious bites and drinks,
music and games, and the thrilling reveal
of the 2026 Trend of the Year.
Gallagher Square at Petco Park
Buyer Welcome Reception
Saturday, January 10, 5-7 pm
Invite-Only
Just across the street from the Convention Center, the Wine & Culinary Center delivers an epicurean experience in the heart of the city. SFA will host buyer attendees for an elevated gathering to
kick off the show. Delicious bites from
Winter FancyFaire* exhibitors, cocktails and mocktails, and great conversation will be served.
San Diego Wine & Culinary Center
Discovery Point is home to two exciting new
Winter FancyFaire* activations, inviting visitors to
encounter new concepts, trends, and techniques
shaping the specialty food industry.
Walk through Discovery Demos to connect with research partners, analysts, and brands at the leading edge of sustainability, locality, wellness 3.0, and more trends.
Grab a seat at the Discovery Kitchen, where interactive demos illuminate the possibilities of specialty food products and showcase West Coast chefs, products, and ideas.
Discovery Point
SFA is a proudly non-profit membership organization.
Did you know that the Association offers year-round benefits like education, research and data, vendor discounts, and more to specialty food businesses?
This is the place to learn more!
Current members: come claim exclusive swag,
get 1:1 guidance based on your goals and grab
a spot to relax in our lounge area.
Non-members, stop by to learn how SFA
membershipcan save you thousands of dollars a year
and support your business goals.
SFA Membership HQ
This retail-inspired showcase, designed by professional merchandisers, invites buyers and investors to see exhibitor products in a new light.
With eye-grabbing contemporary retail features,
nine designated category areas, and scannable
QR codes to connect visitors directly with brands
and products they like, the Spotlight Shoppe is a must-see stop in the Exhibit Hall.
Spotlight Shoppe
Rest your feet, hold a quick meeting,
grab a drink or bite to eat, snag some exclusive
show swag, and enjoy comfortable seating in
this dedicated area for buyer attendees, easily
accessible in the Exhibit Hall.
Buyer Lounge
Be the First to taste the 2026 sofi™ Award finalists
and escape the hustle and bustle of the Exhibit Hall.
Book a seating in this new setting, which invites
buyers and tastemakers to enjoy fun conversations
and sample some of the best specialty food
products of the past year.
First Taste Table
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