Gaslamp Quarter
Just outside the Convention Center, this historic and walkable area is filled with restaurants, retail, and other attractions.
Taste your way through it on the Campus Tasting Trail – swipe for specific destinations!
Experience San Diego food culture and
sample Winter FancyFaire* exhibitor products
in specially curated offerings at these
Gaslamp Quarter restaurants:
Tasting Trail
Huntress
IT’SUGAR
Lumi
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FPO Name
FPO Name
FPO Name
FPO Name
Tasting Trail
Retailers
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Frost Me
Little Italy
Retailers
Experience San Diego food culture and sample Winter FancyFaire* exhibitor products in specially curated offerings
at these Little Italy restaurants:
Barbusa
Bencotto
Civico 1845
Davanti
Ironside
Little Italy Restaurants
A leisurely walk or quick car ride from the Convention Center, this neighborhood business district has been going strong since the 1920’s!
Taste your way through it on the
Campus Tasting Trail –
swipe for specific destinations!
Little Italy
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Casa Xovi
Nativo
Tasting Trail
Retailers
Experience San Diego food culture and
sample Winter FancyFaire* exhibitor
products in specially curated offerings
at these Barrio Logan restaurants:
Hayes Burger
Por Vida
Tasting Trail Restaurants
One of 14 California Cultural Districts,
this epicenter of San Diego’s Mexican community and artistic hub is teeming with galleries, restaurants, and breweries.
Taste your way through it on the
Campus Tasting Trail – swipe for
specific destinations!
Barrio Logan
Lia’s Lumpia
See exhibitor products in a new light
in this retail-inspired showcase designed by professional merchandisers. With
eye-grabbing contemporary retail features, nine designated category areas, and scannable QR codes to connect visitors directly with brands and products they like, the Spotlight Shoppe is a
must-see stop in the Exhibit Hall.
Spotlight Shoppe
Home to two new Winter FancyFaire* activations, enter
here to encounter new concepts, trends, and techniques shaping the specialty food industry.
Walk through Discovery Demos to connect with research partners, analysts, and brands at the leading edge of sustainability, locality, wellness 3.0, and more trends.
Grab a seat at the Discovery Kitchen theater, where interactive sessions illuminate the possibilities of specialty food and showcase West Coast chefs, products, and ideas.
Discovery Point
The marquee hub of Winter FancyFaire*
will host both traditional and unexpected trade show experiences. Discover products, brands, and connections at booths in the Exhibit Hall
and in exciting new settings.
Swipe for details!
Convention Center
Be the First to taste the 2026 sofi™ Award finalists and escape the hustle and bustle of the Exhibit Hall. Book a seating in this new setting, which invites buyers and tastemakers to enjoy fun conversations and sample some of the best specialty food products of the past year.
First Taste Table
Find what you’re looking for and get
inspired in curated pavilions. Debut District is home to the newest of the new, from product debuts to startup brands. In pavilions
like Beverage or Deli, you can sample and compare hundreds of relevant products. International and State pavilions showcase regional innovations and favorites.
Debut District
and Pavilions
Culture in Common party
Monday, January 12, 7-10 pm
All Winter FancyFaire* participants are invited to a night of connection and celebration, as we honor the diversity and inclusivity that in both our industry and San Diego itself. Culture in Common will infuse specialty food and drink into a local philanthropic locale, creating opportunities to support the community hosting us.
Transportation will be available via shuttle buses from and back to the Convention Center on Monday, January 12.
Additional details to follow.
The Soap Factory
First Night Celebration party
Sunday, January 11, 4:30 pm
Grab friends for a quick walk to
Gallagher Square at Petco Park and enjoy
the Winter FancyFaire* kickoff party!
Together, we’ll make this a First Night to remember, with delicious bites and drinks,
music and games, and the thrilling reveal
of the 2026 Trend of the Year.
Gallagher Square at Petco Park
Buyer Welcome Reception
Saturday, January 10, 5-7 pm
Invite-Only
Just across the street from the Convention Center, the Wine & Culinary Center delivers an epicurean experience in the heart of the city. SFA will host buyer attendees for an elevated gathering to
kick off the show. Delicious bites from
Winter FancyFaire* exhibitors, cocktails and mocktails, and great conversation will be served.
San Diego Wine & Culinary Center
Sunday, January 11
The values-driven one-day Mercantile, produced by
the Good Food Foundation, will co-locate with
Winter FancyFaire* on Sunday, creating opportunities
for thoughtful, responsible food crafters to connect with the growing community of retailers that value quality,
care and craftsmanship. The Mercantile also provides Winter FancyFaire* attendees access to even more
high-quality products and responsible producers
aligned with modern consumer values.
Good Food Mercantile
Discover new routes forward at the Pathfinder Stage, featuring maker-focused panels, pitch opportunities, and education programmed to inspire and invigorate.
Next door to the Pathfinder Stage, Ask the Experts makes its Fancy return after a buzzy debut last January. Founders and business leaders may book seats for 1:1 or small-group conversations about the biggest challenges, opportunities, and industry fundamentals specialty food brands need to be on top of today. More details to come.
Pathfinder Stage & Ask the Experts
Experience San Diego food culture and sample Winter FancyFaire* exhibitor products in curated offerings at these restaurants and retailers:
Barbusa
Davanti Enoteca
Monello
Frost Me
Assenti’s Pasta
Tasting Trail
Experience San Diego food culture and sample Winter FancyFaire* exhibitor products in curated offerings at these restaurants and retailers:
Casa Xovi
Hayes Burger
Lia’s Lumpia
Nativo
Por Vida
Tasting Trail
@
Rustic Root
The Wine Bank
Union Kitchen
Discovery Point is home to two exciting new Winter FancyFaire* activations, inviting visitors to encounter
new concepts, trends, and techniques shaping the specialty food industry.
Walk through Discovery Demos to connect with research partners, analysts, and brands at the leading edge of sustainability, locality, wellness 3.0, and more trends.
Grab a seat at the Discovery Kitchen, where interactive demos illuminate the possibilities of specialty food products and showcase West Coast chefs, products, and ideas.
Discovery Point
SFA is a proudly non-profit membership organization. This is the place to learn more about the services, resources, and discounts SFA members have access to all year!
Current members: come claim exclusive swag,
get 1:1 guidance based on your goals and grab
a spot to relax in our lounge area.
Non-members, stop by to learn how SFA
membership can save you thousands of dollars
a year and support your business goals.
SFA Membership HQ
This retail-inspired showcase, designed by professional merchandisers, invites buyers and investors to see exhibitor products in a new light.
With eye-grabbing contemporary retail features,
nine designated category areas, and scannable
QR codes to connect visitors directly with brands
and products they like, the Spotlight Shoppe is a must-see stop in the Exhibit Hall.
Spotlight Shoppe
Rest your feet, hold a quick meeting,
grab a drink or bite to eat, snag some exclusive
show swag, and enjoy comfortable seating in
this dedicated area for buyer attendees, easily
accessible in the Exhibit Hall.
Buyer Lounge
Be the First to taste the 2026 sofi™ Award finalists
and escape the hustle and bustle of the Exhibit Hall. Book a seating in this new setting,
which invites buyers and tastemakers to enjoy
fun conversations and sample some of the best specialty food products of the past year.
First Taste Table
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
exhibitors
Discover new routes forward at the Pathfinder Stage, featuring maker-focused panels, pitch opportunities, and education programmed to inspire and invigorate.
Next door to the Pathfinder Stage, Ask the Experts makes its Fancy return after a buzzy debut last January. Founders and business leaders may book seats for 1:1 or small-group conversations about the biggest challenges, opportunities, and industry fundamentals specialty food brands need to be on top of today. More details to come.
Pathfinder Stage & Ask the Experts
San Diego Convention Center
Sunday, January 11
The values-driven one-day Mercantile, produced by
the Good Food Foundation, will co-locate with
Winter FancyFaire* on Sunday, creating opportunities for thoughtful, responsible food crafters to connect with the growing community of retailers that value quality, care and craftsmanship. The Mercantile also provides Winter FancyFaire* attendees access to even more high-quality products and responsible producers aligned with modern consumer values.
Good Food
Mercantile
Upstairs from the Exhibit Hall, the North Star* Stage will host the show's biggest sessions and events, from the Industry Outlook research presentation to the sofi Awards Ceremony and more. Find the guidance you'll need to move into 2026 with confidence and access trends, projections, and big thinking on this engaging stage.
North Star Stage
