What's the holiday season like for our Splio customers?
At the end of this strategic year, enrich your email campaigns with targeted SMS messages based on precise RFM segmentation to generate drive-to-store.
Combine this with remarketing actions to re-engage your inactive contacts and leverage Meta retargeting to convert your site visitors.
You'll maximize the effectiveness of every interaction and deliver an engaging brand experience across all channels!
At Diptyque, we pay particular attention to every stage of the customer experience, and especially to our email campaigns. We believe that every purchase is an opportunity to extend the bond with our customers.
Splio enables us to develop tailor-made post-purchase scenarios in different countries and languages, specially designed to accompany our customers at the end of the year, well beyond their initial purchase, by offering thempersonalized advice to enrich their experience.
Shopping Season?
This is a key period for our business, and every year we approach it with peace of mind thanks to Splio!
The reliability of the platform for sending email campaigns and the responsiveness of the Splio teams are essential to our success.
What are the platform's advantages during peak sales periods?
Splio platform user since 2019. Now an expert in Marketing Automation, he is also and above all a Splio specialist and has seen the platform evolve with the business needs of Retail.
Team up with Splio
to optimize your marketing campaigns for the holiday season
Why carry this load alone?
It's not just about Black Friday.
Use RFM segmentation to target customers according to their purchasing behavior and potential
Establish marketing pressure rules and manage your quarterly and weekly campaign plans to prioritize them.
Identify your promo-savvy customers and send them hard-hitting communications
Integrate product recommendations into your emails to increase personalization
Delegate the creation of unique audiences for your marketing campaigns to predictive AI, so you don't tire out your database while still taking an ambitious approach.
Segment your database and work on your active hot contacts of 3 months (to 12 months maximum) and “ non-buying clickers ”, while preparing for the gradual increase in volume.
Challenge the day and time you send your campaigns, based on data from last year and the current year.
Master the timing of automatic campaigns also.
Opt for an subject line that's more festive than promotional, consisting of 50 characters - mobile too! Don't forget the key rules of deliverability (no capital letters, exclamation marks...)
Test your campaigns on several mailboxes (gmail, yahoo...), on mobile and desktop, to be sure of the design rendering!
It's time to rethink the time and day you send your campaigns!
Why send your campaigns at 9 a.m., when peak clicks and sales generally occur between 5 and 8 p.m.? Is Tuesday really the best shopping day in your sector?
By analyzing your past and present data, you can optimize your mailings and easily boost your conversions.
At Splio, the CSM and Customer Care teams complement each other. CSMs support customers in their customer marketing strategy, sales and engagement objectives. The Customer Care team responds quickly to customer needs, with a response time of less than 30 minutes and an average resolution time of no more than 3 hours.
Splio's support service satisfaction rate for 2024
Every year, we apply a special system before each seasonal sales peak, such as Black Friday.
On the eve of Black Friday, for example, the team will check the campaigns, and will be on call early in the morning on D-Day to identify any slowdowns and respond to customer needs.
Our platform easily handles high load volumes.
Last year, over 32 billion emails were sent by
our 500 retail customers, including 123 million over the Black Friday weekend, without interruption.
This is proof of our robustness and reliability,
even during peak periods!
Be autonomous in terms of segmentation and template creation
Easily find designs and target groups to boost productivity
Be able to make last-minute changes to campaigns to remain agile in the face of competition
Discover initial campaign results in real time and adjust strategy for future mailings if necessary
Compare campaign performance by segment
Splio is the trusted ally for CRM managers, guaranteeing deliverability and optimizing the multi-channel experience.
Developed specifically for retail, the platform is easy to use and enables large-scale personalization of campaigns, while ensuring smooth deliverability management, even during peak mailing periods.
Give your sales staff the means to base their exchanges on the preferences and purchasing history of each of your customers. Relationships are strengthened through a tailored approach and attention to detail.
This dynamic will build loyalty beyond the holidays with exclusive recommendations and offers perfectly tailored to your customers' needs.
Clear your inventory, but you need to destock with precision and control your order margin.
Profitability is the key to controlled growth at the end of the year. Rely on your entire retail network to compensate for stock shortages.
And don't forget to reward them on omnichannel sales: it's a win-win contract for the retailer!
Meiling Fournier VP Business Development
Personalize customer interactions in-store as you do online
Orchestrate your omnichannel orders and CRM campaigns by closely monitoring their profitability.
Order management
splio.com
The only SaaS platform that integrates all retail use cases
A CSM to guide you in your customer marketing strategy and CRM objectives
A retail ecosystem integrated with our CRM that you can rely on
A support service that keeps pace with the fast-paced world of retail
Customer care
Mélanie BROCHOT CRM Manager
Perrine AUSSEDAT CRM Manager
Nicolas DECROS Global Support Director
Romain CONCAUD CISO & DevOps Manager
Agnès DE ROUGÉ Growth & Partnership Director
From Monday, November 4, 2024 to February 4, 2025, brands will have to assert their difference, show their customers that they know them, and approach the period in a festive, pressure-free spirit, so that customers can make their product choices.
Three months of intensive customer marketing strategies lie ahead, where every action must be part of a global vision, and above all customer-centric.
CRM teams are under pressure (and so are customers).
At Splio, collaboration is at the heart of our SaaS model.
By teaming up with us, you gain access to a complete solution: from a technology with human support, and an activated ecosystem, to help you deploy high-performance, customer-friendly campaigns with complete peace of mind.
Take a look behind the scenes at Splio and discover how we support our retail customers at the end of the year with strategy, sound advice and expertise.
Words from CSM
Use multi-channel marketing to guide your customers at every stage of their journey
Deliverability experts
Delegate the deliverability your campaigns to Splio
Our customers testify
SaaS with a human face with a collaborative approach
Customer Care & Tech hand in hand
A robust infrastructure and teams that are ready for anything
Meet Thibaut Lefevre,
Splio expert since 2019
Certified Splio expert
Rely on our ecosystem
of retail experts
Activate our Retail ecosystem
Thibaut LEFEVRE
Splio Expert
Luca MELONI
Senior Customer Care Team Lead at Splio
Aurélie LETOUZEY
Senior CSM at Splio
November 4th
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February 4th
Faites équipe avec Splio
Team up with Splio
